Agency Forward

Chris DuBois
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Sep 2, 2025 • 30min

071 Danielle Fauteaux: Building a Revenue-Driven Culture Inside Your Agency

Hey everyone, today I'm joined by Danielle Fauteaux.Danielle is a revenue-generation strategist who helps agencies build proactive, team-driven growth systems.She works with agency leaders to decentralize lead generation, build internal marketing consistency, and drive client expansion. Danielle is the founder of Momentum Consulting and has helped numerous firms improve their sales systems, scorecard tracking, and team alignment.I wanted to have Danielle on because too many agency owners carry all the sales burden themselves—and she offers a path to scale that doesn’t depend on the founder.In this episode, we discuss:Turning lead generation into a shared team effortUsing scorecards to track and motivate consistent sales behaviorStructuring internal marketing like a client accountAnd more...You can learn more about Danielle on LinkedIn.-----------No one was asking for another community. But I've made one anyway.So what's different?The Dynamic Agency Community is designed around access rather than content.Access to peers who've done it before.Access to experts who've designed solutions.Access to resources that have been battle-tested.And right now, the price for founding members is only $97/year.Join today so your agency has immediate access to everything you need to grow.You can join at DynamicAgency.Community. -----------Hiring in the agency world is rough. Most job posting sites get you lots of applicants, but with their “easy applying” options, most of those are unqualified. And worse, they don’t understand what it’s like working at an agency.This is why I created the Agency Job Hub. You can post your positions for free to find applicants looking specifically for agency work, and we already have a growing list of candidates who’ll be notified as soon as you post.You can list your open positions for free at AgencyJobHub.com.-----------Our friends at Parakeeto have a powerful resource that dives into everything you need to know about agency profitability.This is a must-have for agency owners and operators.Get the Agency Profit Toolkit for free now!-----------Subscribe to the Agency Forward blog on Substack.We have weekly blog content with practical advice to help you advance your agency. -----------Want to level up your agency? Get the Dynamic Offers Email Mini-CourseExplore the 5 of the most common challenges agencies face in today's market.We're talking about the challenges that lead to no prospects, no recurring revenue, and nothing for people to buy from you.It's worth reading just for the ideas alone.5 emails. 5 challenges. 5 strategies to fix them.Get it at DynamicAgencyCourse.com.-----------And if you're ready for 1-on-1 help to create some mind-blowing offers for your agency, visit DynamicAgencyOS.com to schedule a free consultation. Running an agency is tough, but you don't need to go it alone. Ask ChatGPT
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Aug 26, 2025 • 19min

070 Referral Reliance: Why you need to take control of your lead gen

Hey everyone, today we've got a solocast for you on the problem of Referral Reliance. We'll dive into what it is and what you can do about it. -----------No one was asking for another community. But I've made one anyway.So what's different?The Dynamic Agency Community is designed around access rather than content.Access to peers who've done it before.Access to experts who've designed solutions.Access to resources that have been battle-tested.And right now, the price for founding members is only $97/year.Join today so your agency has immediate access to everything you need to grow.You can join at DynamicAgency.Community. -----------Hiring in the agency world is rough. Most job posting sites get you lots of applicants, but with their “easy applying” options, most of those are unqualified. And worse, they don’t understand what it’s like working at an agency.This is why I created the Agency Job Hub. You can post your positions for free to find applicants looking specifically for agency work, and we already have a growing list of candidates who’ll be notified as soon as you post.You can list your open positions for free at AgencyJobHub.com.-----------Our friends at Parakeeto have a powerful resource that dives into everything you need to know about agency profitability.This is a must-have for agency owners and operators.Get the Agency Profit Toolkit for free now!-----------Subscribe to the Agency Forward blog on Substack.We have weekly blog content with practical advice to help you advance your agency. -----------Want to level up your agency? Get the Dynamic Offers Email Mini-CourseExplore the 5 of the most common challenges agencies face in today's market.We're talking about the challenges that lead to no prospects, no recurring revenue, and nothing for people to buy from you.It's worth reading just for the ideas alone.5 emails. 5 challenges. 5 strategies to fix them.Get it at DynamicAgencyCourse.com.-----------And if you're ready for 1-on-1 help to create some mind-blowing offers for your agency, visit DynamicAgencyOS.com to schedule a free consultation. Running an agency is tough, but you don't need to go it alone. 
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Aug 19, 2025 • 37min

069 Dan Englander & Bobby G: From Tactics to Thinking in the New Agency Era

Hey everyone, today I'm joined by Dan Englander and Bobby G.Dan helps agencies build outbound systems that actually generate leads. Bobby is a former agency owner who now advises creative teams and founders on brand and marketing strategy.Dan runs Sales Schema and specializes in outbound for agencies. Bobby now serves as a fractional head of brand for high-growth companies.I wanted to have Dan and Bobby on because agency owners are navigating rapid changes and these two have strong, practical views on what comes next.In this episode, we discuss:What agencies must do to stay relevant in an AI-driven marketWhy specialization isn't enough without real perspectiveHow to future-proof your positioning, pricing, and peopleAnd more...You can learn more about Dan on LinkedIn.You can learn more about Bobby on LinkedIn.-----------No one was asking for another community. But I've made one anyway.So what's different?The Dynamic Agency Community is designed around access rather than content.Access to peers who've done it before.Access to experts who've designed solutions.Access to resources that have been battle-tested.And right now, the price for founding members is only $97/year.Join today so your agency has immediate access to everything you need to grow.You can join at DynamicAgency.Community. -----------Hiring in the agency world is rough. Most job posting sites get you lots of applicants, but with their “easy applying” options, most of those are unqualified. And worse, they don’t understand what it’s like working at an agency.This is why I created the Agency Job Hub. You can post your positions for free to find applicants looking specifically for agency work, and we already have a growing list of candidates who’ll be notified as soon as you post.You can list your open positions for free at AgencyJobHub.com.-----------Our friends at Parakeeto have a powerful resource that dives into everything you need to know about agency profitability.This is a must-have for agency owners and operators.Get the Agency Profit Toolkit for free now!-----------Subscribe to the Agency Forward blog on Substack.We have weekly blog content with practical advice to help you advance your agency. -----------Want to level up your agency? Get the Dynamic Offers Email Mini-CourseExplore the 5 of the most common challenges agencies face in today's market.We're talking about the challenges that lead to no prospects, no recurring revenue, and nothing for people to buy from you.It's worth reading just for the ideas alone.5 emails. 5 challenges. 5 strategies to fix them.Get it at DynamicAgencyCourse.com.-----------And if you're ready for 1-on-1 help to create some mind-blowing offers for your agency, visit DynamicAgencyOS.com to schedule a free consultation. Running an agency is tough, but you don't need to go it alone. Ask ChatGPT
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Aug 12, 2025 • 44min

068 Dylan Ciaccio: Why Most Agency Content Fails to Generate Leads

Hey everyone, today I'm joined by Dylan Ciaccio.Dylan helps agencies escape the LinkedIn content trap and generate leads by reframing their messaging around a niche strategic problem.He’s the creator of “niche content boosting,” a paid strategy that helps expert agencies consistently get in front of decision-makers—even when organic reach falls flat. Dylan works with B2B service firms to define category-level problems that position them as the only solution.I've had Dylan on before, and wanted him as a return guest because I think there's so much value to be shared with agencies in his approach. Most agency content blends in, and Dylan offers a proven method to stand out and drive action.In this episode, we discuss:Why most LinkedIn content fails to convertHow to position yourself as the only solutionTurning symptoms into high-converting problem postsAnd more...You can learn more about Dylan on LinkedIn.-----------No one was asking for another community. But I've made one anyway.So what's different?The Dynamic Agency Community is designed around access rather than content.Access to peers who've done it before.Access to experts who've designed solutions.Access to resources that have been battle-tested.And right now, the price for founding members is only $97/year.Join today so your agency has immediate access to everything you need to grow.You can join at DynamicAgency.Community. -----------Hiring in the agency world is rough. Most job posting sites get you lots of applicants, but with their “easy applying” options, most of those are unqualified. And worse, they don’t understand what it’s like working at an agency.This is why I created the Agency Job Hub. You can post your positions for free to find applicants looking specifically for agency work, and we already have a growing list of candidates who’ll be notified as soon as you post.You can list your open positions for free at AgencyJobHub.com.-----------Our friends at Parakeeto have a powerful resource that dives into everything you need to know about agency profitability.This is a must-have for agency owners and operators.Get the Agency Profit Toolkit for free now!-----------Subscribe to the Agency Forward blog on Substack.We have weekly blog content with practical advice to help you advance your agency. -----------Want to level up your agency? Get the Dynamic Offers Email Mini-CourseExplore the 5 of the most common challenges agencies face in today's market.We're talking about the challenges that lead to no prospects, no recurring revenue, and nothing for people to buy from you.It's worth reading just for the ideas alone.5 emails. 5 challenges. 5 strategies to fix them.Get it at DynamicAgencyCourse.com.-----------And if you're ready for 1-on-1 help to create some mind-blowing offers for your agency, visit DynamicAgencyOS.com to schedule a free consultation. Running an agency is tough, but you don't need to go it alone. 
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Aug 5, 2025 • 37min

067 Nick Sal: How Agencies Can Win with Virtual and Live Events

Nick Sal, a seasoned B2B events strategist and professional MC, shares his expertise on transforming attendees into brand advocates. He discusses the art of crafting unforgettable events without breaking the bank, highlighting creativity as key. Strategies for converting virtual attendees into loyal fans take center stage, along with essential metrics for measuring event success. Nick also recommends insightful reads that can enhance agency practices, making this conversation a treasure trove for anyone looking to elevate their event game.
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Jul 29, 2025 • 32min

066 Sharon Toerek: Why Smart Agencies Treat Legal as a Profit Center

Hey everyone, today I'm joined by Sharon Toerek.Sharon is the founder of Legal + Creative, where she advised agencies on legal strategy, contracts, and IP protection. She also hosts The Innovative Agency podcast and is a frequent speaker in the agency space.I wanted to have Sharon on because most agencies overlook legal as a lever for profitability and it’s costing them. There are also a ton of agencies that don’t even consider legal structures until they run into a problem.In this episode, we discuss:Turning legal protections into profit centersNavigating client exclusivity without killing your nicheHow to protect your ideas in sales proposalsAnd more...You can learn more about Sharon on LinkedIn.-----------No one was asking for another community. But I've made one anyway.So what's different?The Dynamic Agency Community is designed around access rather than content.Access to peers who've done it before.Access to experts who've designed solutions.Access to resources that have been battle-tested.And right now, the price for founding members is only $97/year.Join today so your agency has immediate access to everything you need to grow.You can join at DynamicAgency.Community. -----------Hiring in the agency world is rough. Most job posting sites get you lots of applicants, but with their “easy applying” options, most of those are unqualified. And worse, they don’t understand what it’s like working at an agency.This is why I created the Agency Job Hub. You can post your positions for free to find applicants looking specifically for agency work, and we already have a growing list of candidates who’ll be notified as soon as you post.You can list your open positions for free at AgencyJobHub.com.-----------Our friends at Parakeeto have a powerful resource that dives into everything you need to know about agency profitability.This is a must-have for agency owners and operators.Get the Agency Profit Toolkit for free now!-----------Subscribe to the Agency Forward blog on Substack.We have weekly blog content with practical advice to help you advance your agency. -----------Want to level up your agency? Get the Dynamic Offers Email Mini-CourseExplore the 5 of the most common challenges agencies face in today's market.We're talking about the challenges that lead to no prospects, no recurring revenue, and nothing for people to buy from you.It's worth reading just for the ideas alone.5 emails. 5 challenges. 5 strategies to fix them.Get it at DynamicAgencyCourse.com.-----------And if you're ready for 1-on-1 help to create some mind-blowing offers for your agency, visit DynamicAgencyOS.com to schedule a free consultation. Running an agency is tough, but you don't need to go it alone. 
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Jul 22, 2025 • 38min

065 JR Lay: Sharing Your Unique Wisdom

Hey everyone, today I’m joined by JR Lay.JR is the founder of Level Up Business and the creator of the Level Up Business OS—a growth system built to help B2B entrepreneurs stand out, earn trust, and scale sustainably. Before this, he spent over two decades in financial services, battling through burnout, addiction, and the crushing pressure to grow at all costs.I brought JR on because too many founders sacrifice their well-being in the name of business success. JR shows us a better way—how to grow your brand by sharing your unique wisdom, building trust through meaningful conversations, and doing it all without losing yourself in the process.In this episode, we discuss:Why your prospects see you as a commodity—and how to change thatHow to use your personal story to fuel business growthHow to share your Unique Wisdomand more…You can find JR on LinkedIn or head to levelupbusiness.com.-----------No one was asking for another community. But I've made one anyway.So what's different?The Dynamic Agency Community is designed around access rather than content.Access to peers who've done it before.Access to experts who've designed solutions.Access to resources that have been battle-tested.And right now, the price for founding members is only $97/year.Join today so your agency has immediate access to everything you need to grow.You can join at DynamicAgency.Community. -----------Hiring in the agency world is rough. Most job posting sites get you lots of applicants, but with their “easy applying” options, most of those are unqualified. And worse, they don’t understand what it’s like working at an agency.This is why I created the Agency Job Hub. You can post your positions for free to find applicants looking specifically for agency work, and we already have a growing list of candidates who’ll be notified as soon as you post.You can list your open positions for free at AgencyJobHub.com.-----------Our friends at Parakeeto have a powerful resource that dives into everything you need to know about agency profitability.This is a must-have for agency owners and operators.Get the Agency Profit Toolkit for free now!-----------Subscribe to the Agency Forward blog on Substack.We have weekly blog content with practical advice to help you advance your agency. -----------Want to level up your agency? Get the Dynamic Offers Email Mini-CourseExplore the 5 of the most common challenges agencies face in today's market.We're talking about the challenges that lead to no prospects, no recurring revenue, and nothing for people to buy from you.It's worth reading just for the ideas alone.5 emails. 5 challenges. 5 strategies to fix them.Get it at DynamicAgencyCourse.com.-----------And if you're ready for 1-on-1 help to create some mind-blowing offers for your agency, visit DynamicAgencyOS.com to schedule a free consultation. Running an agency is tough, but you don't need to go it alone. 
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Jul 15, 2025 • 36min

064 Amanda Smith: How to Build a Strategic B2B Podcast

Amanda Smith, a podcast strategist and Studio Head at Share Your Genius, shares her expertise in transforming podcasts into growth engines. She discusses what makes a B2B podcast binge-worthy and the art of crafting engaging guest interviews to enhance listener experience. Amanda emphasizes the importance of strategic distribution over mere download numbers and highlights patient engagement metrics for success. With practical tips on launching podcasts and recommended reads, she equips agency owners with the knowledge to elevate their podcasting game.
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Jul 1, 2025 • 36min

063 Jared Gibson: Maximizing Your Impact with Founder-Led Content

Hey everyone, today I’m joined by Jared Gibson.Jared is the co-founder of Outworks, a firm that helps B2B founders and executives turn their ideas into consistent, trust-building LinkedIn content. With over 18 years in sales and marketing, Jared has a knack for helping leaders show up online in a way that actually sounds like them.I brought Jared on because so many agency and B2B leaders struggle to stay visible without burning out. He shares how to build a content engine that’s sustainable, strategic, and rooted in your own voice.In this episode, we discuss:Why your LinkedIn profile is your digital handshake—and how to fix itHow to turn executive insights into scalable content pillarsWhy founder-led content isn’t optional anymoreand more…You can find Jared on LinkedIn or at outworks.io.-----------No one was asking for another community. But I've made one anyway.So what's different?The Dynamic Agency Community is designed around access rather than content.Access to peers who've done it before.Access to experts who've designed solutions.Access to resources that have been battle-tested.And right now, the price for founding members is only $97/year.Join today so your agency has immediate access to everything you need to grow.You can join at DynamicAgency.Community. -----------Hiring in the agency world is rough. Most job posting sites get you lots of applicants, but with their “easy applying” options, most of those are unqualified. And worse, they don’t understand what it’s like working at an agency.This is why I created the Agency Job Hub. You can post your positions for free to find applicants looking specifically for agency work, and we already have a growing list of candidates who’ll be notified as soon as you post.You can list your open positions for free at AgencyJobHub.com.-----------Our friends at Parakeeto have a powerful resource that dives into everything you need to know about agency profitability.This is a must-have for agency owners and operators.Get the Agency Profit Toolkit for free now!-----------Subscribe to the Agency Forward blog on Substack.We have weekly blog content with practical advice to help you advance your agency. -----------Want to level up your agency? Get the Dynamic Offers Email Mini-CourseExplore the 5 of the most common challenges agencies face in today's market.We're talking about the challenges that lead to no prospects, no recurring revenue, and nothing for people to buy from you.It's worth reading just for the ideas alone.5 emails. 5 challenges. 5 strategies to fix them.Get it at DynamicAgencyCourse.com.-----------And if you're ready for 1-on-1 help to create some mind-blowing offers for your agency, visit DynamicAgencyOS.com to schedule a free consultation. Running an agency is tough, but you don't need to go it alone. 
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Jun 24, 2025 • 33min

062 Tyler Pigott: How Agencies Can Communicate and Connect

Hey everyone, today I'm joined by Tyler Pigott.Tyler is a growth strategist and brand messaging expert at StoryBrand.He bootstrapped and scaled his own agency, ran over 300 StoryBrand workshops, and now leads revenue at StoryBrand while building the Agency Builders community.I wanted to have Tyler on because he brings hard-won insights on how constraints and clarity help agencies scale more effectively.In this episode, we discuss:Using constraints to boost creative problem-solvingHow to apply StoryBrand without sounding formulaicThe one clarity shift that unlocks agency growthAnd more...You can learn more about Tyler on LinkedIn.-----------No one was asking for another community. But I've made one anyway.So what's different?The Dynamic Agency Community is designed around access rather than content.Access to peers who've done it before.Access to experts who've designed solutions.Access to resources that have been battle-tested.And right now, the price for founding members is only $97/year.Join today so your agency has immediate access to everything you need to grow.You can join at DynamicAgency.Community. -----------Hiring in the agency world is rough. Most job posting sites get you lots of applicants, but with their “easy applying” options, most of those are unqualified. And worse, they don’t understand what it’s like working at an agency.This is why I created the Agency Job Hub. You can post your positions for free to find applicants looking specifically for agency work, and we already have a growing list of candidates who’ll be notified as soon as you post.You can list your open positions for free at AgencyJobHub.com.-----------Our friends at Parakeeto have a powerful resource that dives into everything you need to know about agency profitability.This is a must-have for agency owners and operators.Get the Agency Profit Toolkit for free now!-----------Subscribe to the Agency Forward blog on Substack.We have weekly blog content with practical advice to help you advance your agency. -----------Want to level up your agency? Get the Dynamic Offers Email Mini-CourseExplore the 5 of the most common challenges agencies face in today's market.We're talking about the challenges that lead to no prospects, no recurring revenue, and nothing for people to buy from you.It's worth reading just for the ideas alone.5 emails. 5 challenges. 5 strategies to fix them.Get it at DynamicAgencyCourse.com.-----------And if you're ready for 1-on-1 help to create some mind-blowing offers for your agency, visit DynamicAgencyOS.com to schedule a free consultation. Running an agency is tough, but you don't need to go it alone. 

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