
Agency Forward
Agency Forward explores the future of agencies as tech and AI drive down the cost of tactical deliverables. Topics include building competent teams, developing strategic offers, systemizing your business, and more.
New episodes delivered every Tuesday.
Latest episodes

Jun 24, 2025 • 33min
062 Tyler Pigott: How Agencies Can Communicate and Connect
Hey everyone, today I'm joined by Tyler Pigott.Tyler is a growth strategist and brand messaging expert at StoryBrand.He bootstrapped and scaled his own agency, ran over 300 StoryBrand workshops, and now leads revenue at StoryBrand while building the Agency Builders community.I wanted to have Tyler on because he brings hard-won insights on how constraints and clarity help agencies scale more effectively.In this episode, we discuss:Using constraints to boost creative problem-solvingHow to apply StoryBrand without sounding formulaicThe one clarity shift that unlocks agency growthAnd more...You can learn more about Tyler on LinkedIn.-----------No one was asking for another community. But I've made one anyway.So what's different?The Dynamic Agency Community is designed around access rather than content.Access to peers who've done it before.Access to experts who've designed solutions.Access to resources that have been battle-tested.And right now, the price for founding members is only $97/year.Join today so your agency has immediate access to everything you need to grow.You can join at DynamicAgency.Community. -----------Hiring in the agency world is rough. Most job posting sites get you lots of applicants, but with their “easy applying” options, most of those are unqualified. And worse, they don’t understand what it’s like working at an agency.This is why I created the Agency Job Hub. You can post your positions for free to find applicants looking specifically for agency work, and we already have a growing list of candidates who’ll be notified as soon as you post.You can list your open positions for free at AgencyJobHub.com.-----------Our friends at Parakeeto have a powerful resource that dives into everything you need to know about agency profitability.This is a must-have for agency owners and operators.Get the Agency Profit Toolkit for free now!-----------Subscribe to the Agency Forward blog on Substack.We have weekly blog content with practical advice to help you advance your agency. -----------Want to level up your agency? Get the Dynamic Offers Email Mini-CourseExplore the 5 of the most common challenges agencies face in today's market.We're talking about the challenges that lead to no prospects, no recurring revenue, and nothing for people to buy from you.It's worth reading just for the ideas alone.5 emails. 5 challenges. 5 strategies to fix them.Get it at DynamicAgencyCourse.com.-----------And if you're ready for 1-on-1 help to create some mind-blowing offers for your agency, visit DynamicAgencyOS.com to schedule a free consultation. Running an agency is tough, but you don't need to go it alone.

Jun 17, 2025 • 34min
061 Dan Englander: Agency Outreach that Works
Hey everyone, today I'm joined by Dan Englander.Dan is the founder of Sales Schema and a consultant helping agencies grow through outbound systems. He’s the author of “Relationship Sales at Scale” and has helped over 100 agencies go beyond referrals using proactive outreach and trust-based selling.I wanted to have Dan on because too many agency owners rely on passive referrals, and Dan shows how to build a system that actively fills the pipeline.In this episode, we discuss:How to build a referral engine that actually scalesWhy most outbound fails and how to fix itHow to find trust shortcuts in your outreachAnd more...You can learn more about Dan on LinkedIn or at salesschema.com.-----------No one was asking for another community. But I've made one anyway.So what's different?The Dynamic Agency Community is designed around access rather than content.Access to peers who've done it before.Access to experts who've designed solutions.Access to resources that have been battle-tested.And right now, the price for founding members is only $97/year.Join today so your agency has immediate access to everything you need to grow.You can join at DynamicAgency.Community. -----------Hiring in the agency world is rough. Most job posting sites get you lots of applicants, but with their “easy applying” options, most of those are unqualified. And worse, they don’t understand what it’s like working at an agency.This is why I created the Agency Job Hub. You can post your positions for free to find applicants looking specifically for agency work, and we already have a growing list of candidates who’ll be notified as soon as you post.You can list your open positions for free at AgencyJobHub.com.-----------Our friends at Parakeeto have a powerful resource that dives into everything you need to know about agency profitability.This is a must-have for agency owners and operators.Get the Agency Profit Toolkit for free now!-----------Subscribe to the Agency Forward blog on Substack.We have weekly blog content with practical advice to help you advance your agency. -----------Want to level up your agency? Get the Dynamic Offers Email Mini-CourseExplore the 5 of the most common challenges agencies face in today's market.We're talking about the challenges that lead to no prospects, no recurring revenue, and nothing for people to buy from you.It's worth reading just for the ideas alone.5 emails. 5 challenges. 5 strategies to fix them.Get it at DynamicAgencyCourse.com.-----------And if you're ready for 1-on-1 help to create some mind-blowing offers for your agency, visit DynamicAgencyOS.com to schedule a free consultation. Running an agency is tough, but you don't need to go it alone.

Jun 10, 2025 • 32min
060 Brandon Kordower: Why Agencies Struggle with Financial Data
Hey everyone, today I’m joined by Brandon Kordower.Brandon is the Founder and CEO of AURA, a strategic advisory firm helping marketing agencies scale with clarity and control. He specializes in turning messy financials into real visibility—and helping agency founders make smarter, more confident decisions with their money.I brought Brandon on because most agencies don’t fail from lack of talent—they fail from poor financial visibility. Brandon helps founders understand what their numbers are really saying and what to do about it.In this episode, we discuss:The difference between a bookkeeper and a strategic finance partnerHow to spot hidden red flags inside your P&LWhy your margins might not be as good as you thinkand more...You can connect with Brandon at auracfo.com or on LinkedIn.-----------No one was asking for another community. But I've made one anyway.So what's different?The Dynamic Agency Community is designed around access rather than content.Access to peers who've done it before.Access to experts who've designed solutions.Access to resources that have been battle-tested.And right now, the price for founding members is only $97/year.Join today so your agency has immediate access to everything you need to grow.You can join at DynamicAgency.Community. -----------Hiring in the agency world is rough. Most job posting sites get you lots of applicants, but with their “easy applying” options, most of those are unqualified. And worse, they don’t understand what it’s like working at an agency.This is why I created the Agency Job Hub. You can post your positions for free to find applicants looking specifically for agency work, and we already have a growing list of candidates who’ll be notified as soon as you post.You can list your open positions for free at AgencyJobHub.com.-----------Our friends at Parakeeto have a powerful resource that dives into everything you need to know about agency profitability.This is a must-have for agency owners and operators.Get the Agency Profit Toolkit for free now!-----------Subscribe to the Agency Forward blog on Substack.We have weekly blog content with practical advice to help you advance your agency. -----------Want to level up your agency? Get the Dynamic Offers Email Mini-CourseExplore the 5 of the most common challenges agencies face in today's market.We're talking about the challenges that lead to no prospects, no recurring revenue, and nothing for people to buy from you.It's worth reading just for the ideas alone.5 emails. 5 challenges. 5 strategies to fix them.Get it at DynamicAgencyCourse.com.-----------And if you're ready for 1-on-1 help to create some mind-blowing offers for your agency, visit DynamicAgencyOS.com to schedule a free consultation. Running an agency is tough, but you don't need to go it alone.

Jun 3, 2025 • 36min
059 Tiger Joseph: Video Content That Doesn't Suck
Hey everyone, today I'm joined by Tiger Joseph.Tiger is a B2B video strategist with content that's anything but boring.Tiger’s background in filmmaking, documentary work, and content creation has taken him from shooting skate videos to working with world leaders and top business coaches. Now, he helps founders and brands build video systems that actually attract clients and grow audiences.I wanted to have Tiger on because video is becoming a must-have in B2B marketing, but so many businesses get it wrong. If you’re struggling to make video work for your agency or brand, this episode is for you.In this episode, we discuss:How to make B2B video content not boringThe best video strategies for lead generation and brand growthHow to create high-impact videos without a big budgetAnd more...You can learn more about Tiger on LinkedIn.-----------No one was asking for another community. But I've made one anyway.So what's different?The Dynamic Agency Community is designed around access rather than content.Access to peers who've done it before.Access to experts who've designed solutions.Access to resources that have been battle-tested.And right now, the price for founding members is only $97/year.Join today so your agency has immediate access to everything you need to grow.You can join at DynamicAgency.Community. -----------Hiring in the agency world is rough. Most job posting sites get you lots of applicants, but with their “easy applying” options, most of those are unqualified. And worse, they don’t understand what it’s like working at an agency.This is why I created the Agency Job Hub. You can post your positions for free to find applicants looking specifically for agency work, and we already have a growing list of candidates who’ll be notified as soon as you post.You can list your open positions for free at AgencyJobHub.com.-----------Our friends at Parakeeto have a powerful resource that dives into everything you need to know about agency profitability.This is a must-have for agency owners and operators.Get the Agency Profit Toolkit for free now!-----------Subscribe to the Agency Forward blog on Substack.We have weekly blog content with practical advice to help you advance your agency. -----------Want to level up your agency? Get the Dynamic Offers Email Mini-CourseExplore the 5 of the most common challenges agencies face in today's market.We're talking about the challenges that lead to no prospects, no recurring revenue, and nothing for people to buy from you.It's worth reading just for the ideas alone.5 emails. 5 challenges. 5 strategies to fix them.Get it at DynamicAgencyCourse.com.-----------And if you're ready for 1-on-1 help to create some mind-blowing offers for your agency, visit DynamicAgencyOS.com to schedule a free consultation. Running an agency is tough, but you don't need to go it alone.

May 27, 2025 • 33min
058 Dave Scilabro: Niching In Your Service
In this engaging discussion, Dave Scilabro, founder of Harvest ROI, shares his expertise in transforming CRMs into revenue powerhouses. He delves into the pitfalls of bad data that lead to team disengagement and emphasizes the role of emotional intelligence in client adoption. Listeners gain insights into mastering lead management tailored to unique business processes, the importance of operational alignment, and adapting to ever-changing marketing tools. Scilabro also highlights the need for continuous learning and adaptability in the evolving landscape of agency management.

May 20, 2025 • 39min
057 Eli Rubel: Strategies for Building a Profitable Agency
Eli Rubel, founder of Profit Labs and two successful agencies, shares his expertise in turning revenue into real profit. He debunks the myth that revenue equates to success, emphasizing the importance of focusing on profitability instead. Eli introduces innovative lead generation strategies and discusses how to optimize team capacity for better efficiency. He also reveals the vital need for founders to align their calendars with strategic goals, all while managing their time between business and personal commitments.

May 13, 2025 • 35min
056 Juliana Marulanda: The Data Agencies Need
Hey everyone, today I’m joined by Juliana Marulanda.Juliana is the founder of ScaleTime and a sharp operator known for turning chaotic agencies into clean-running, profit-generating machines. She’s worked with over 1,500 digital agencies, helping them scale without burning out their teams—or themselves.I brought Juliana on because many agency problems aren’t marketing or sales issues—they’re operational ones in disguise. If your data’s messy, your onboarding sucks, or your project timelines keep slipping, you're leaving serious money on the table. She breaks down how to fix that.In this episode, we discuss:How your data is a process—and why “dirty data” breaks your decision-makingHow to figure out which numbers really matter at your stageThe “House of Management” model to align metrics across your teamand more…You can find Juliana on LinkedIn or at scaletime.co/scalemap to grab her free 360° operations heatmap for agencies. -----------No one was asking for another community. But I've made one anyway.So what's different?The Dynamic Agency Community is designed around access rather than content.Access to peers who've done it before.Access to experts who've designed solutions.Access to resources that have been battle-tested.And right now, the price for founding members is only $97/year.Join today so your agency has immediate access to everything you need to grow.You can join at DynamicAgency.Community. -----------Hiring in the agency world is rough. Most job posting sites get you lots of applicants, but with their “easy applying” options, most of those are unqualified. And worse, they don’t understand what it’s like working at an agency.This is why I created the Agency Job Hub. You can post your positions for free to find applicants looking specifically for agency work, and we already have a growing list of candidates who’ll be notified as soon as you post.You can list your open positions for free at AgencyJobHub.com.-----------Our friends at Parakeeto have a powerful resource that dives into everything you need to know about agency profitability.This is a must-have for agency owners and operators.Get the Agency Profit Toolkit for free now!-----------Subscribe to the Agency Forward blog on Substack.We have weekly blog content with practical advice to help you advance your agency. -----------Want to level up your agency? Get the Dynamic Offers Email Mini-CourseExplore the 5 of the most common challenges agencies face in today's market.We're talking about the challenges that lead to no prospects, no recurring revenue, and nothing for people to buy from you.It's worth reading just for the ideas alone.5 emails. 5 challenges. 5 strategies to fix them.Get it at DynamicAgencyCourse.com.-----------And if you're ready for 1-on-1 help to create some mind-blowing offers for your agency, visit DynamicAgencyOS.com to schedule a free consultation. Running an agency is tough, but you don't need to go it alone.

May 6, 2025 • 32min
055 Cam Martinez: The Operator Behind the Curtain
Hey everyone, today I’m joined by Cam Martinez.Cam is a high-level operator, strategist, and the embedded leader agencies and teams call when they’re ready to get serious about execution. He’s stepped into roles like COO, President, and Chief of Staff across industries—from SaaS to wellness to agencies—and he’s built a reputation for helping founders align strategy, systems, and scale without losing control.I brought Cam on because a lot of agency founders say they need "ops help"—but they don’t know what great actually looks like. Cam breaks down what separates true operators from task-takers, how to build trust quickly, and why clarity and autonomy matter more than micromanagement.In this episode, we discuss:What separates an operator from a task-takerWhy strategy isn’t just the visionary’s jobWhat to give an operator so they can move fastand more...You can connect with Cam on LinkedIn or follow him @KenshoCam on all platforms.-----------No one was asking for another community. But I've made one anyway.So what's different?The Dynamic Agency Community is designed around access rather than content.Access to peers who've done it before.Access to experts who've designed solutions.Access to resources that have been battle-tested.And right now, the price for founding members is only $97/year.Join today so your agency has immediate access to everything you need to grow.You can join at DynamicAgency.Community. -----------Hiring in the agency world is rough. Most job posting sites get you lots of applicants, but with their “easy applying” options, most of those are unqualified. And worse, they don’t understand what it’s like working at an agency.This is why I created the Agency Job Hub. You can post your positions for free to find applicants looking specifically for agency work, and we already have a growing list of candidates who’ll be notified as soon as you post.You can list your open positions for free at AgencyJobHub.com.-----------Our friends at Parakeeto have a powerful resource that dives into everything you need to know about agency profitability.This is a must-have for agency owners and operators.Get the Agency Profit Toolkit for free now!-----------Subscribe to the Agency Forward blog on Substack.We have weekly blog content with practical advice to help you advance your agency. -----------Want to level up your agency? Get the Dynamic Offers Email Mini-CourseExplore the 5 of the most common challenges agencies face in today's market.We're talking about the challenges that lead to no prospects, no recurring revenue, and nothing for people to buy from you.It's worth reading just for the ideas alone.5 emails. 5 challenges. 5 strategies to fix them.Get it at DynamicAgencyCourse.com.-----------And if you're ready for 1-on-1 help to create some mind-blowing offers for your agency, visit DynamicAgencyOS.com to schedule a free consultation. Running an agency is tough, but you don't need to go it alone.

Apr 29, 2025 • 46min
054 Sarah Still: Operations, Overwhelm, and Owning the Outcome
Hey everyone, today I’m joined by Sarah Still.Sarah is an agency systems strategist who helps women founders scale sustainably—without sacrificing what matters most. Her work lives at the intersection of operations and intention, helping agency leaders clear the mental clutter, reclaim their energy, and finally step into the visionary CEO role they’ve been dancing around.I brought Sarah on because she’s one of the few people I know who understands that operational misalignment doesn’t just drain your team—it drains you. Her approach brings clarity to both the business and the person running it.In this episode, we discuss:Why so many women founders hesitate at the edge of growthBuilding systems that support both the business and your lifeHow to align ambition, values, and team without losing controland more...You can connect with Sarah on LinkedIn or learn more about her work at VividImpactPartners.com.-----------No one was asking for another community. But I've made one anyway.So what's different?The Dynamic Agency Community is designed around access rather than content.Access to peers who've done it before.Access to experts who've designed solutions.Access to resources that have been battle-tested.And right now, the price for founding members is only $97/year.Join today so your agency has immediate access to everything you need to grow.You can join at DynamicAgency.Community. -----------Hiring in the agency world is rough. Most job posting sites get you lots of applicants, but with their “easy applying” options, most of those are unqualified. And worse, they don’t understand what it’s like working at an agency.This is why I created the Agency Job Hub. You can post your positions for free to find applicants looking specifically for agency work, and we already have a growing list of candidates who’ll be notified as soon as you post.You can list your open positions for free at AgencyJobHub.com.-----------Our friends at Parakeeto have a powerful resource that dives into everything you need to know about agency profitability.This is a must-have for agency owners and operators.Get the Agency Profit Toolkit for free now!-----------Subscribe to the Agency Forward blog on Substack.We have weekly blog content with practical advice to help you advance your agency. -----------Want to level up your agency? Get the Dynamic Offers Email Mini-CourseExplore the 5 of the most common challenges agencies face in today's market.We're talking about the challenges that lead to no prospects, no recurring revenue, and nothing for people to buy from you.It's worth reading just for the ideas alone.5 emails. 5 challenges. 5 strategies to fix them.Get it at DynamicAgencyCourse.com.-----------And if you're ready for 1-on-1 help to create some mind-blowing offers for your agency, visit DynamicAgencyOS.com to schedule a free consultation. Running an agency is tough, but you don't need to go it alone.

Apr 22, 2025 • 31min
053 David C. Baker: Positioning that Pays
Hey everyone, today I’m joined by David C. Baker.David is an agency advisor, author, and speaker who's consulted with over 1,000 firms and written some of the most respected books in the space—including The Business of Expertise and The Secret Tradecraft of Elite Advisors. If you're in the agency world and haven’t read his work, you’re probably still leaving money on the table.I brought David on because his thinking is razor-sharp—and refreshingly contrarian. He doesn’t just echo the same playbook. He helps entrepreneurial experts build businesses that are clear, focused, and differentiated in a world that loves to blur the lines.In this episode, we discuss:How to mathematically test if your positioning is too broad—or too niche to surviveThe surprising reason your local market might be holding you backThe ethical case for specialization (hint: it’s not just smart, it’s right)and more...You can learn more about David’s work at punctuation.com or on LinkedIn. -----------No one was asking for another community. But I've made one anyway.So what's different?The Dynamic Agency Community is designed around access rather than content.Access to peers who've done it before.Access to experts who've designed solutions.Access to resources that have been battle-tested.And right now, the price for founding members is only $97/year.Join today so your agency has immediate access to everything you need to grow.You can join at DynamicAgency.Community. -----------Hiring in the agency world is rough. Most job posting sites get you lots of applicants, but with their “easy applying” options, most of those are unqualified. And worse, they don’t understand what it’s like working at an agency.This is why I created the Agency Job Hub. You can post your positions for free to find applicants looking specifically for agency work, and we already have a growing list of candidates who’ll be notified as soon as you post.You can list your open positions for free at AgencyJobHub.com.-----------Our friends at Parakeeto have a powerful resource that dives into everything you need to know about agency profitability.This is a must-have for agency owners and operators.Get the Agency Profit Toolkit for free now!-----------Subscribe to the Agency Forward blog on Substack.We have weekly blog content with practical advice to help you advance your agency. -----------Want to level up your agency? Get the Dynamic Offers Email Mini-CourseExplore the 5 of the most common challenges agencies face in today's market.We're talking about the challenges that lead to no prospects, no recurring revenue, and nothing for people to buy from you.It's worth reading just for the ideas alone.5 emails. 5 challenges. 5 strategies to fix them.Get it at DynamicAgencyCourse.com.-----------And if you're ready for 1-on-1 help to create some mind-blowing offers for your agency, visit DynamicAgencyOS.com to schedule a free consultation. Running an agency is tough, but you don't need to go it alone.