Agency Forward

Hey everyone, today I'm joined by Kurt Schmidt.Kurt is an agency consultant and the creator of the YouTube channel "Agency Unfiltered," where he shares practical insights for running better creative and digital service firms.He’s a former agency owner who now coaches teams on process, communication, and leadership, and his advice is battle-tested from years of managing clients, projects, and profit margins in the trenches.I wanted to have Kurt on because most agency chaos isn’t from bad work, it’s from bad expectation management, and he knows how to fix that. Also, he's one of those genuine people that I enjoy surrounding myself with. In this episode, we discuss:How to avoid client drama with better expectation settingWhat “good” looks like and how to align on it earlyTraining teams to hold the line without pissing off clientsAnd more...You can learn more about Kurt on LinkedIn.-----------Lead Gen is the hardest part of running an agency.For most, it's unpredictable, it's slow, and it's usually expensive.Gia flips that.It's the all-in-one growth platform that turns your existing relationships and client work into a steady pipeline.Gia automates lead gen follow-up and content, and it's all from the work you're already doing.You can check it out and get some free bonuses at getgia.ai/dynamicagency-----------No one was asking for another community. But I've made one anyway.So what's different?The Dynamic Agency Community is designed around access rather than content.Access to peers who've done it before.Access to experts who've designed solutions.Access to resources that have been battle-tested.And right now, the price for founding members is only $97/year.Join today so your agency has immediate access to everything you need to grow.You can join at DynamicAgency.Community. -----------Hiring in the agency world is rough. Most job posting sites get you lots of applicants, but with their “easy applying” options, most of those are unqualified. And worse, they don’t understand what it’s like working at an agency.This is why I created the Agency Job Hub. You can post your positions for free to find applicants looking specifically for agency work, and we already have a growing list of candidates who’ll be notified as soon as you post.You can list your open positions for free at AgencyJobHub.com.-----------Our friends at Parakeeto have a powerful resource that dives into everything you need to know about agency profitability.This is a must-have for agency owners and operators.Get the Agency Profit Toolkit for free now!-----------Subscribe to the Agency Forward blog on Substack.We have weekly blog content with practical advice to help you advance your agency. -----------Want to level up your agency? Get the Dynamic Offers Email Mini-CourseExplore the 5 of the most common challenges agencies face in today's market.We're talking about the challenges that lead to no prospects, no recurring revenue, and nothing for people to buy from you.It's worth reading just for the ideas alone.5 emails. 5 challenges. 5 strategies to fix them.Get it at DynamicAgencyCourse.com.-----------And if you're ready for 1-on-1 help to create some mind-blowing offers for your agency, visit DynamicAgencyOS.com to schedule a free consultation. Running an agency is tough, but you don't need to go it alone. 

Hey everyone, today I'm joined by Jack Porter-Smith.Jack is the founder of an award-winning international PPC agency and a values-first leader with a bold stance on team culture.Over 12 years, he built and exited an agency known for client results, team loyalty, and a no-BS internal code. He’s also one of seven founders featured in the new book Agency Exits by Ali Newton-Temperley, where he shares the hard lessons behind stepping away for health reasons.I wanted to have Jack on because too many agency owners burn out trying to scale without ever defining the kind of culture they actually want to lead. He's a great guy and has some great takes on running an agency. In this episode, we discuss:Building an agency team that would never work anywhere elseWhy strong internal values matter more than client demandsWhat most leaders get wrong about HR and team loyaltyAnd more...You can learn more about Jack on LinkedIn.-----------Lead Gen is the hardest part of running an agency.For most, it's unpredictable, it's slow, and it's usually expensive.Gia flips that.It's the all-in-one growth platform that turns your existing relationships and client work into a steady pipeline.Gia automates lead gen follow-up and content, and it's all from the work you're already doing.You can check it out and get some free bonuses at getgia.ai/dynamicagency-----------No one was asking for another community. But I've made one anyway.So what's different?The Dynamic Agency Community is designed around access rather than content.Access to peers who've done it before.Access to experts who've designed solutions.Access to resources that have been battle-tested.And right now, the price for founding members is only $97/year.Join today so your agency has immediate access to everything you need to grow.You can join at DynamicAgency.Community. -----------Hiring in the agency world is rough. Most job posting sites get you lots of applicants, but with their “easy applying” options, most of those are unqualified. And worse, they don’t understand what it’s like working at an agency.This is why I created the Agency Job Hub. You can post your positions for free to find applicants looking specifically for agency work, and we already have a growing list of candidates who’ll be notified as soon as you post.You can list your open positions for free at AgencyJobHub.com.-----------Our friends at Parakeeto have a powerful resource that dives into everything you need to know about agency profitability.This is a must-have for agency owners and operators.Get the Agency Profit Toolkit for free now!-----------Subscribe to the Agency Forward blog on Substack.We have weekly blog content with practical advice to help you advance your agency. -----------Want to level up your agency? Get the Dynamic Offers Email Mini-CourseExplore the 5 of the most common challenges agencies face in today's market.We're talking about the challenges that lead to no prospects, no recurring revenue, and nothing for people to buy from you.It's worth reading just for the ideas alone.5 emails. 5 challenges. 5 strategies to fix them.Get it at DynamicAgencyCourse.com.-----------And if you're ready for 1-on-1 help to create some mind-blowing offers for your agency, visit DynamicAgencyOS.com to schedule a free consultation. Running an agency is tough, but you don't need to go it alone. 

Hey everyone, today I'm joined by Macgill Davis.Macgill is the co-founder of Rize, an automated time tracking platform built specifically for teams.He previously worked at Twitter and now helps agencies eliminate the pain of manual time tracking with AI-powered automation and deep productivity insights. I wanted to have Macgill on because time tracking is critical for agency profitability. Your inventory is time. \Bbut most teams hate tracking it. I personally use Rize and love the functionality, as well as how he’s solving this problem head-on.In this episode, we discuss:Automating time tracking without micromanaging your teamWhy tracking non-billable time matters for profitabilityHow bad data sabotages resourcing and hiring decisionsAnd more...You can learn more about Macgill on LinkedIn or at Rize.io.-----------Lead Gen is the hardest part of running an agency.For most, it's unpredictable, it's slow, and it's usually expensive.Gia flips that.It's the all-in-one growth platform that turns your existing relationships and client work into a steady pipeline.Gia automates lead gen follow-up and content, and it's all from the work you're already doing.You can check it out and get some free bonuses at getgia.ai/dynamicagency-----------No one was asking for another community. But I've made one anyway.So what's different?The Dynamic Agency Community is designed around access rather than content.Access to peers who've done it before.Access to experts who've designed solutions.Access to resources that have been battle-tested.And right now, the price for founding members is only $97/year.Join today so your agency has immediate access to everything you need to grow.You can join at DynamicAgency.Community. -----------Hiring in the agency world is rough. Most job posting sites get you lots of applicants, but with their “easy applying” options, most of those are unqualified. And worse, they don’t understand what it’s like working at an agency.This is why I created the Agency Job Hub. You can post your positions for free to find applicants looking specifically for agency work, and we already have a growing list of candidates who’ll be notified as soon as you post.You can list your open positions for free at AgencyJobHub.com.-----------Our friends at Parakeeto have a powerful resource that dives into everything you need to know about agency profitability.This is a must-have for agency owners and operators.Get the Agency Profit Toolkit for free now!-----------Subscribe to the Agency Forward blog on Substack.We have weekly blog content with practical advice to help you advance your agency. -----------Want to level up your agency? Get the Dynamic Offers Email Mini-CourseExplore the 5 of the most common challenges agencies face in today's market.We're talking about the challenges that lead to no prospects, no recurring revenue, and nothing for people to buy from you.It's worth reading just for the ideas alone.5 emails. 5 challenges. 5 strategies to fix them.Get it at DynamicAgencyCourse.com.-----------And if you're ready for 1-on-1 help to create some mind-blowing offers for your agency, visit DynamicAgencyOS.com to schedule a free consultation. Running an agency is tough, but you don't need to go it alone. 

Hey everyone, today I'm joined by Ryan Harmon.Ryan is the founder of Metrify and the engineer behind Paraloom, a tool for measuring AI search visibility.He’s helped banks and credit unions move from zero to full AI visibility, and brings 15 years of experience in marketing and web development.  His current work helps brands understand and win in the evolving AI search landscape.I wanted to have Ryan on because AI search is disrupting how prospects find and trust agencies, and most owners aren’t prepared for the shift.In this episode, we discuss:How AI chooses what content to cite (and why rankings don’t help)What actually improves visibility in AI searchWhy long-form comparison content beats keyword stuffingAnd more...You can learn more about Ryan on LinkedIn.-----------Lead Gen is the hardest part of running an agency.For most, it's unpredictable, it's slow, and it's usually expensive.Gia flips that.It's the all-in-one growth platform that turns your existing relationships and client work into a steady pipeline.Gia automates lead gen follow-up and content, and it's all from the work you're already doing.You can check it out and get some free bonuses at getgia.ai/dynamicagency-----------No one was asking for another community. But I've made one anyway.So what's different?The Dynamic Agency Community is designed around access rather than content.Access to peers who've done it before.Access to experts who've designed solutions.Access to resources that have been battle-tested.And right now, the price for founding members is only $97/year.Join today so your agency has immediate access to everything you need to grow.You can join at DynamicAgency.Community. -----------Hiring in the agency world is rough. Most job posting sites get you lots of applicants, but with their “easy applying” options, most of those are unqualified. And worse, they don’t understand what it’s like working at an agency.This is why I created the Agency Job Hub. You can post your positions for free to find applicants looking specifically for agency work, and we already have a growing list of candidates who’ll be notified as soon as you post.You can list your open positions for free at AgencyJobHub.com.-----------Our friends at Parakeeto have a powerful resource that dives into everything you need to know about agency profitability.This is a must-have for agency owners and operators.Get the Agency Profit Toolkit for free now!-----------Subscribe to the Agency Forward blog on Substack.We have weekly blog content with practical advice to help you advance your agency. -----------Want to level up your agency? Get the Dynamic Offers Email Mini-CourseExplore the 5 of the most common challenges agencies face in today's market.We're talking about the challenges that lead to no prospects, no recurring revenue, and nothing for people to buy from you.It's worth reading just for the ideas alone.5 emails. 5 challenges. 5 strategies to fix them.Get it at DynamicAgencyCourse.com.-----------And if you're ready for 1-on-1 help to create some mind-blowing offers for your agency, visit DynamicAgencyOS.com to schedule a free consultation. Running an agency is tough, but you don't need to go it alone. 

Hey everyone, today I'm joined by Alex James.Alex is a messaging strategist who helps service businesses define and communicate their unique perspective.He’s a former copywriter turned positioning expert, known for helping agencies move beyond generic niching with sharp, point-of-view-driven messaging. His work has helped clients unlock millions in new revenue by refining how they explain what makes them different.I wanted to have Alex on because too many agency owners rely solely on niching and referrals, without realizing the critical role of perspective in creating demand. We're incredibly aligned on so many topics, that I wanted to see how he approaches things. In this episode, we discuss:Why niching isn’t enough to stand outHow to develop a point of view that sellsTurning your team into strategic messengersAnd more...You can learn more about Alex on LinkedIn.-----------Lead Gen is the hardest part of running an agency.For most, it's unpredictable, it's slow, and it's usually expensive.Gia flips that.It's the all-in-one growth platform that turns your existing relationships and client work into a steady pipeline.Gia automates lead gen follow-up and content, and it's all from the work you're already doing.You can check it out and get some free bonuses at getgia.ai/dynamicagency-----------No one was asking for another community. But I've made one anyway.So what's different?The Dynamic Agency Community is designed around access rather than content.Access to peers who've done it before.Access to experts who've designed solutions.Access to resources that have been battle-tested.And right now, the price for founding members is only $97/year.Join today so your agency has immediate access to everything you need to grow.You can join at DynamicAgency.Community. -----------Hiring in the agency world is rough. Most job posting sites get you lots of applicants, but with their “easy applying” options, most of those are unqualified. And worse, they don’t understand what it’s like working at an agency.This is why I created the Agency Job Hub. You can post your positions for free to find applicants looking specifically for agency work, and we already have a growing list of candidates who’ll be notified as soon as you post.You can list your open positions for free at AgencyJobHub.com.-----------Our friends at Parakeeto have a powerful resource that dives into everything you need to know about agency profitability.This is a must-have for agency owners and operators.Get the Agency Profit Toolkit for free now!-----------Subscribe to the Agency Forward blog on Substack.We have weekly blog content with practical advice to help you advance your agency. -----------Want to level up your agency? Get the Dynamic Offers Email Mini-CourseExplore the 5 of the most common challenges agencies face in today's market.We're talking about the challenges that lead to no prospects, no recurring revenue, and nothing for people to buy from you.It's worth reading just for the ideas alone.5 emails. 5 challenges. 5 strategies to fix them.Get it at DynamicAgencyCourse.com.-----------And if you're ready for 1-on-1 help to create some mind-blowing offers for your agency, visit DynamicAgencyOS.com to schedule a free consultation. Running an agency is tough, but you don't need to go it alone. 

Hey everyone, today I'm joined by Gary Searle.Gary is a referral strategist who helps companies build systems to generate consistent, high-quality referrals.He’s worked with early-stage startups and scaled up to serve high-revenue companies, helping them shift from passive word-of-mouth to intentional referral pipelines. I wanted to have Gary on because most agencies rely on inconsistent referrals and miss out on building predictable systems to generate them. He also promotes a “culture of referrals” framework inside companies that I think many agenceis can benefit from. In this episode, we discuss:Building a “culture of referrals” inside your agencyHow to reward clients without hurting trustTracking the quality (not just quantity) of referralsAnd more...You can learn more about Gary on LinkedIn.-----------Lead Gen is the hardest part of running an agency.For most, it's unpredictable, it's slow, and it's usually expensive.Gia flips that.It's the all-in-one growth platform that turns your existing relationships and client work into a steady pipeline.Gia automates lead gen follow-up and content, and it's all from the work you're already doing.You can check it out and get some free bonuses at getgia.ai/dynamicagency-----------No one was asking for another community. But I've made one anyway.So what's different?The Dynamic Agency Community is designed around access rather than content.Access to peers who've done it before.Access to experts who've designed solutions.Access to resources that have been battle-tested.And right now, the price for founding members is only $97/year.Join today so your agency has immediate access to everything you need to grow.You can join at DynamicAgency.Community. -----------Hiring in the agency world is rough. Most job posting sites get you lots of applicants, but with their “easy applying” options, most of those are unqualified. And worse, they don’t understand what it’s like working at an agency.This is why I created the Agency Job Hub. You can post your positions for free to find applicants looking specifically for agency work, and we already have a growing list of candidates who’ll be notified as soon as you post.You can list your open positions for free at AgencyJobHub.com.-----------Our friends at Parakeeto have a powerful resource that dives into everything you need to know about agency profitability.This is a must-have for agency owners and operators.Get the Agency Profit Toolkit for free now!-----------Subscribe to the Agency Forward blog on Substack.We have weekly blog content with practical advice to help you advance your agency. -----------Want to level up your agency? Get the Dynamic Offers Email Mini-CourseExplore the 5 of the most common challenges agencies face in today's market.We're talking about the challenges that lead to no prospects, no recurring revenue, and nothing for people to buy from you.It's worth reading just for the ideas alone.5 emails. 5 challenges. 5 strategies to fix them.Get it at DynamicAgencyCourse.com.-----------And if you're ready for 1-on-1 help to create some mind-blowing offers for your agency, visit DynamicAgencyOS.com to schedule a free consultation. Running an agency is tough, but you don't need to go it alone. 

Hey everyone, today I'm joined by Tukan Das.Tukan is a SaaS founder and expert in sales signals and buyer intent for agencies.He previously built and sold a company in the intent data space and now has co-founded Gia, a tool purpose-built to help agency founders surface pipeline opportunities through first- and third-party buying signals.I wanted to have Tukan on because most agency owners rely on referrals or guesswork to build pipeline—and Tukan has a smarter, signal-based approach that works.In this episode, we discuss:How to detect when a lead is truly in-marketThe right way to follow up on anonymous website visitsABM plays that actually work for agenciesAnd more...You can learn more about Tukan on LinkedIn.-----------Lead Gen is the hardest part of running an agency.For most, it's unpredictable, it's slow, and it's usually expensive.Gia flips that.It's the all-in-one growth platform that turns your existing relationships and client work into a steady pipeline.Gia automates lead gen follow-up and content, and it's all from the work you're already doing.You can check it out and get some free bonuses at getgia.ai/dynamicagency-----------No one was asking for another community. But I've made one anyway.So what's different?The Dynamic Agency Community is designed around access rather than content.Access to peers who've done it before.Access to experts who've designed solutions.Access to resources that have been battle-tested.And right now, the price for founding members is only $97/year.Join today so your agency has immediate access to everything you need to grow.You can join at DynamicAgency.Community. -----------Hiring in the agency world is rough. Most job posting sites get you lots of applicants, but with their “easy applying” options, most of those are unqualified. And worse, they don’t understand what it’s like working at an agency.This is why I created the Agency Job Hub. You can post your positions for free to find applicants looking specifically for agency work, and we already have a growing list of candidates who’ll be notified as soon as you post.You can list your open positions for free at AgencyJobHub.com.-----------Our friends at Parakeeto have a powerful resource that dives into everything you need to know about agency profitability.This is a must-have for agency owners and operators.Get the Agency Profit Toolkit for free now!-----------Subscribe to the Agency Forward blog on Substack.We have weekly blog content with practical advice to help you advance your agency. -----------Want to level up your agency? Get the Dynamic Offers Email Mini-CourseExplore the 5 of the most common challenges agencies face in today's market.We're talking about the challenges that lead to no prospects, no recurring revenue, and nothing for people to buy from you.It's worth reading just for the ideas alone.5 emails. 5 challenges. 5 strategies to fix them.Get it at DynamicAgencyCourse.com.-----------And if you're ready for 1-on-1 help to create some mind-blowing offers for your agency, visit DynamicAgencyOS.com to schedule a free consultation. Running an agency is tough, but you don't need to go it alone. 

Hey everyone, today I'm joined by João Landeiro.João is a business strategist who helps consultants turn their methods into standout service formats.He's known for teaching how to design high-conviction, high-conversion workshops, and his frameworks have helped agencies codify their expertise into scalable offers.I wanted to have João on because agencies need to differentiate in the AI era, and building signature formats is a potential moat to capitalize on.In this episode, we discuss:Why formats can’t be faked—and how to use thatHow to codify your method without being genericSigns clients see that make them trust you fasterAnd more...You can learn more about João on LinkedIn, Substack.and Mesozoic.co.-----------Lead Gen is the hardest part of running an agency.For most, it's unpredictable, it's slow, and it's usually expensive.Gia flips that.It's the all-in-one growth platform that turns your existing relationships and client work into a steady pipeline.Gia automates lead gen follow-up and content, and it's all from the work you're already doing.You can check it out and get some free bonuses at getgia.ai/dynamicagency-----------No one was asking for another community. But I've made one anyway.So what's different?The Dynamic Agency Community is designed around access rather than content.Access to peers who've done it before.Access to experts who've designed solutions.Access to resources that have been battle-tested.And right now, the price for founding members is only $97/year.Join today so your agency has immediate access to everything you need to grow.You can join at DynamicAgency.Community. -----------Hiring in the agency world is rough. Most job posting sites get you lots of applicants, but with their “easy applying” options, most of those are unqualified. And worse, they don’t understand what it’s like working at an agency.This is why I created the Agency Job Hub. You can post your positions for free to find applicants looking specifically for agency work, and we already have a growing list of candidates who’ll be notified as soon as you post.You can list your open positions for free at AgencyJobHub.com.-----------Our friends at Parakeeto have a powerful resource that dives into everything you need to know about agency profitability.This is a must-have for agency owners and operators.Get the Agency Profit Toolkit for free now!-----------Subscribe to the Agency Forward blog on Substack.We have weekly blog content with practical advice to help you advance your agency. -----------Want to level up your agency? Get the Dynamic Offers Email Mini-CourseExplore the 5 of the most common challenges agencies face in today's market.We're talking about the challenges that lead to no prospects, no recurring revenue, and nothing for people to buy from you.It's worth reading just for the ideas alone.5 emails. 5 challenges. 5 strategies to fix them.Get it at DynamicAgencyCourse.com.-----------And if you're ready for 1-on-1 help to create some mind-blowing offers for your agency, visit DynamicAgencyOS.com to schedule a free consultation. Running an agency is tough, but you don't need to go it alone. 

Explore the crucial distinction between niche and positioning, where niche defines who you serve and positioning shapes how they see you. Discover how effective positioning can create demand, revealing why merely niching doesn't safeguard against weak messaging. Learn practical frameworks for building a compelling position and the importance of avoiding over-niching. Gain insights on testing your niche's relevance and understanding pitfalls to steer clear of. This is essential knowledge for enhancing agency success and attracting ideal clients!

Hey everyone, today I'm joined by Nick Bennett.Nick is a positioning and offer design strategist for solo consultants and micro agencies.He's the co-founder of Duo, a content and consulting studio helping small service firms go from $20K to $65K/month by standardizing and scaling their offers. He also co-authors mini books and co-hosts the “How Solos Scale” podcast with Erica Schneider.I wanted to have Nick on because refining offers, messaging, and market access is critical for agency owners who want to scale without sacrificing quality or burning out.In this episode, we discuss:Why audience access matters more than nicheHow to build credibility without underpricing yourselfThe glide path vs. guillotine approach to repositioningAnd more...You can learn more about Nick on LinkedIn.-----------No one was asking for another community. But I've made one anyway.So what's different?The Dynamic Agency Community is designed around access rather than content.Access to peers who've done it before.Access to experts who've designed solutions.Access to resources that have been battle-tested.And right now, the price for founding members is only $97/year.Join today so your agency has immediate access to everything you need to grow.You can join at DynamicAgency.Community. -----------Hiring in the agency world is rough. Most job posting sites get you lots of applicants, but with their “easy applying” options, most of those are unqualified. And worse, they don’t understand what it’s like working at an agency.This is why I created the Agency Job Hub. You can post your positions for free to find applicants looking specifically for agency work, and we already have a growing list of candidates who’ll be notified as soon as you post.You can list your open positions for free at AgencyJobHub.com.-----------Our friends at Parakeeto have a powerful resource that dives into everything you need to know about agency profitability.This is a must-have for agency owners and operators.Get the Agency Profit Toolkit for free now!-----------Subscribe to the Agency Forward blog on Substack.We have weekly blog content with practical advice to help you advance your agency. -----------Want to level up your agency? Get the Dynamic Offers Email Mini-CourseExplore the 5 of the most common challenges agencies face in today's market.We're talking about the challenges that lead to no prospects, no recurring revenue, and nothing for people to buy from you.It's worth reading just for the ideas alone.5 emails. 5 challenges. 5 strategies to fix them.Get it at DynamicAgencyCourse.com.-----------And if you're ready for 1-on-1 help to create some mind-blowing offers for your agency, visit DynamicAgencyOS.com to schedule a free consultation. Running an agency is tough, but you don't need to go it alone.