Agency Forward

067 Nick Sal: How Agencies Can Win with Virtual and Live Events

Aug 5, 2025
Nick Sal, a seasoned B2B events strategist and professional MC, shares his expertise on transforming attendees into brand advocates. He discusses the art of crafting unforgettable events without breaking the bank, highlighting creativity as key. Strategies for converting virtual attendees into loyal fans take center stage, along with essential metrics for measuring event success. Nick also recommends insightful reads that can enhance agency practices, making this conversation a treasure trove for anyone looking to elevate their event game.
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ADVICE

Make Events Remarkable

  • Make your event remarkable so attendees have something to talk about and share with others.
  • Engage your audience with clear key takeaways and opportunities to become part of the content.
ADVICE

Creativity Beats Big Budget

  • Use creativity and staff talent instead of relying on a big budget to create engaging events.
  • Leverage simple, relatable elements like branded candy bars or unique venues to stand out.
ADVICE

Master Virtual Event Experience

  • Optimize virtual event audio, lighting, and tech to minimize drop-off and improve engagement.
  • Use a skilled master of ceremonies to keep energy high and enhance participant focus.
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