Agency Forward 065 JR Lay: Sharing Your Unique Wisdom
Hey everyone, today I’m joined by JR Lay.
JR is the founder of Level Up Business and the creator of the Level Up Business OS—a growth system built to help B2B entrepreneurs stand out, earn trust, and scale sustainably. Before this, he spent over two decades in financial services, battling through burnout, addiction, and the crushing pressure to grow at all costs.
I brought JR on because too many founders sacrifice their well-being in the name of business success. JR shows us a better way—how to grow your brand by sharing your unique wisdom, building trust through meaningful conversations, and doing it all without losing yourself in the process.
In this episode, we discuss:
- Why your prospects see you as a commodity—and how to change that
- How to use your personal story to fuel business growth
- How to share your Unique Wisdom
- and more…
You can find JR on LinkedIn or head to levelupbusiness.com.
-----------
No one was asking for another community. But I've made one anyway.
So what's different?
The Dynamic Agency Community is designed around access rather than content.
Access to peers who've done it before.
Access to experts who've designed solutions.
Access to resources that have been battle-tested.
And right now, the price for founding members is only $97/year.
Join today so your agency has immediate access to everything you need to grow.
You can join at DynamicAgency.Community.
-----------
Hiring in the agency world is rough. Most job posting sites get you lots of applicants, but with their “easy applying” options, most of those are unqualified. And worse, they don’t understand what it’s like working at an agency.
This is why I created the Agency Job Hub. You can post your positions for free to find applicants looking specifically for agency work, and we already have a growing list of candidates who’ll be notified as soon as you post.
You can list your open positions for free at AgencyJobHub.com.
-----------
Our friends at Parakeeto have a powerful resource that dives into everything you need to know about agency profitability.
This is a must-have for agency owners and operators.
Get the Agency Profit Toolkit for free now!
-----------
Subscribe to the Agency Forward blog on Substack.
We have weekly blog content with practical advice to help you advance your agency.
-----------
Want to level up your agency? Get the Dynamic Offers Email Mini-Course
Explore the 5 of the most common challenges agencies face in today's market.
We're talking about the challenges that lead to no prospects, no recurring revenue, and nothing for people to buy from you.
It's worth reading just for the ideas alone.
5 emails. 5 challenges. 5 strategies to fix them.
Get it at DynamicAgencyCourse.com.
-----------
And if you're ready for 1-on-1 help to create some mind-blowing offers for your agency, visit DynamicAgencyOS.com to schedule a free consultation. Running an agency is tough, but you don't need to go it alone.