Agency Forward 066 Sharon Toerek: Why Smart Agencies Treat Legal as a Profit Center
Hey everyone, today I'm joined by Sharon Toerek.
Sharon is the founder of Legal + Creative, where she advised agencies on legal strategy, contracts, and IP protection. She also hosts The Innovative Agency podcast and is a frequent speaker in the agency space.
I wanted to have Sharon on because most agencies overlook legal as a lever for profitability and it’s costing them. There are also a ton of agencies that don’t even consider legal structures until they run into a problem.
In this episode, we discuss:
- Turning legal protections into profit centers
- Navigating client exclusivity without killing your niche
- How to protect your ideas in sales proposals
- And more...
You can learn more about Sharon on LinkedIn.
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