064 Amanda Smith: How to Build a Strategic B2B Podcast

Jul 15, 2025

Amanda Smith, a podcast strategist and Studio Head at Share Your Genius, shares her expertise in transforming podcasts into growth engines. She discusses what makes a B2B podcast binge-worthy and the art of crafting engaging guest interviews to enhance listener experience. Amanda emphasizes the importance of strategic distribution over mere download numbers and highlights patient engagement metrics for success. With practical tips on launching podcasts and recommended reads, she equips agency owners with the knowledge to elevate their podcasting game.

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INSIGHT

Keys to Binge-Worthy B2B Podcasts

A binge-worthy B2B podcast knows its audience specifically and displays genuine curiosity about relevant topics.
Consistently delivering valuable content and storytelling with clear beginnings, middles, and ends hooks listeners.

ADVICE

Choreograph Interviews with Prep

Always prep for podcast interviews by aligning on goals and keeping the conversation focused on the outcome.
Use stories and open loops to keep listeners engaged, but avoid scripting answers to maintain authenticity.

INSIGHT

Interview vs Narrative Podcast Challenges

Interview podcasts remain valuable for brand building and community despite many existing shows.
Narrative podcasts require significant effort and longer production cycles, making interviews more sustainable for many.

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Hey everyone, today I'm joined by Amanda Smith.

Amanda is a podcast strategist and Studio Head at Share Your Genius, where she’s helped dozens of brands turn podcasts into powerful growth engines—using narrative, curiosity, and clear outcomes to build brand and drive demand.

I wanted to have Amanda on because podcasting is a proven growth channel that many agency owners still struggle to execute strategically.

In this episode, we discuss:

What makes a B2B podcast binge-worthy
How to choreograph guest interviews for impact
Why distribution matters more than downloads
And more...

You can learn more about Amanda on LinkedIn or at ShareYourGenius.com.

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