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064 Amanda Smith: How to Build a Strategic B2B Podcast

Agency Forward

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Optimizing B2B Podcasts for Engagement

This chapter explores the essential strategies for launching and enhancing a B2B podcast, focusing on the importance of patience and metrics for assessing performance over time. It covers key factors such as podcast length, tailored content, and audience engagement, emphasizing the necessity of understanding listener behaviors for improved retention. The discussion advocates for prioritizing meaningful interactions and insights over superficial metrics like download numbers to truly resonate with the target audience.

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