THE AMPLIFII PODCAST

“Price” is often the first and primary obstacle for anyone in sales, but also anyone looking AT ANY investment. Asking for an investment of time, energy, promotion or yes, money, will often come down to “the price”But SHOULD that be the first question? Is that what YOU believe?“I don’t mind spending more, as long as the experience matches. I want you to have that approach as well.”In this episode, René helps us reframe the price question for ourselves, by taking into account value and considering the “time of performance” as centrally as “moment of purchase”. We also discuss classic pitches for framing price and bring them into the modern era, discarding what is no longer of use and repurposing the valuable gems at the center of these old ideas.Show Resources:TheNeuroSide.comMeetRene.comAmplifiimylife.comAMPCon.live01:40 - “cost” or “investment” is not JUST about PRICE02:55 - Do you believe PRICE is #1?03:35 - Higher Price comes with higher expectations05:12 - Overcoming your price frame is an internal battle FIRST06:19 - Zig Ziglar’s (and Rene’s) time selling Saladmaster08:19 - The “Quality Close”12:45 - The modern takeaway on the “Quality Close”15:47 - “But I can get it cheaper somewhere else!”18:51 - “The price is just too high.”21:32 - The AMPLIFII Alan Shepard close24:15 - Don’t let “the moment of purchase” outweigh “the time of performance”26:54 - The difference between manipulation and influence27:30 - What does it cost to bring me in? Or what does it cost to NOT bring me in?30:44- It all comes down to, what do you believe?32:00 - So much to come, share the show and Rene’s message with friends32:15 - AMPCON 2022 March 14th, AMPCON.live32:30 - BuyAmplifiiBook.com

Discover the undesirable leadership traits revealed during the pandemic, such as 'Johnny Tone Deaf' and 'Amy Alarmist'. Learn how to avoid becoming 'Karen Conspiracy' or 'Bobby Selfish'. Explore the importance of self-awareness and empathy in effective leadership.

Discover how to truly understand your audience by asking the right questions and tailoring your message. Learn the importance of respecting time constraints and creating a positive experience for your listeners to amplify your influence.

While it often feels like our success or failure is at the hands of fate or chance, in business, we are each working under the Law of Averages.“If you’re not measuring and tracking, you don’t have the numbers to be able to predict!”If we do X, then Y is the result. It’s calculable, it’s measurable, and it’s repeatable. So why isn’t everyone a success? Why do you even need this lesson, since we’re all just waiting on the Y result we’re hoping and dreaming of? Because most of us, aren’t putting in the work.Rene breaks it all down from defining “leads” to the proven repeatable formula that will increase your sales in this week’s episode.Show Resources:TheNeuroSide.comMeetRene.comAmplifiimylife.comAMPCon.live01:08 - The New studio!01:30 - The Law of Averages01:48 - The Ratio of Results03:02 - Lagging and Leading Indicators04:50 - Calculating Cost per Lead05:50 - The Hallway Walk06:40 - The Best way to understand a leading indicator - The Canary in the Coalmine07:50 - How do you define a “lead”10:23 - If you’re not measuring and tracking, you don’t have the numbers to be able to predict12:31 - The question is always “how”15:15 - The Mayo Clinic’s approach17:27 - Prospecting, Appointments, Present, Close, After-Care, Referrals - PAPCAR - Money Making Activities21:22 - If you’re not credible, it’s just not working23:42 - How do we deal with the negative voice?25:40 - You’re in control of your learning curve26:50 - AMPCon.live27:00 - Insta @seerenespeak27:30 - Amplifii Your Influence the Book!

Beware, this episode is FULL of filler words. So, you know how, um, all of us fill the spaces, um, with, uh, extra words? Rene knows all about it too and takes on filler words, as well as the perfectionist removal of them entirely, in this episode. “Self awareness is a big key of this. We have to create awareness, most people don’t realize how much they use filler words until they start recording themselves.”From the scientific cause of filler words, to the proven practices that can help make you aware of and able to eliminate them in your own speech, this episode will help any one who speaks in public or even addressing clients or customers on the phone and over Zoom. Don’t miss this opportunity to improve your impact today!Show Resources:TheNeuroSide.comMeetRene.comAmplifiimylife.comAMPCon.liveProgressive Relaxation: www.dropbox.com/s/lng6ukg42vllvkm/Guided Progressive Relaxation with Music.mp3?dl=002:00 - What are filler words?03:13 - Why um?05:34 - What do filler words do to you?06:44 - Don’t muddy the brain’s picture07:42 - How do you stop filler words?09:20 - Beliefs about Silence11:15 - The Best Speakers know the power of Silence13:02 - How to build self-awareness14:20 - Filler words get in the way of emotional connection16:17 - Filler words add cognitive effort for the listener16:42 - But how long…is a pause?19:55 - Does your personal brand matter? So do filler words20:55 - Your Homework - Record AND REVIEW23:17 - It’s okay to suck at something when you start!25:07 - Preparation is KEY27:00 - The more you practice, the easier it becomes27:22 - Progressive Relaxation28:20 - Recap29:00 - AmplifiiBook.com29:15 - Subscribe to our YouTube Channel29:40 - AMPCon 202230:00 - Let your heart speak in sequence!

What is your competitive advantage? Are you sure you even know what that means? From the creation of the term by Dr. Michael Porter is his classic book, “Competitive Strategy” to real world modern corporate examples of brands using the Blue Ocean Strategy to not just beat their competition but to make the competition IRRELEVANT, this episode will help you understand the importance of differentiation.“Differentiation is the ability to sell your product or service WITHOUT having to lower its price.”Rene brings the lesson to life, highlighting how “different” doesn’t always mean “valuable”. Don’t miss this episode, or your competition might just leave YOU behind.Show Resources:TheNeuroSide.comMeetRene.comAmplifiimylife.comAMPCon.live02:06 - Let’s define “differentiation”03:17 - Rene’s definition of “differentiation”04:21 - What is competition?05:42 - How do I compete?05:50 - Dr. Michael Porter’s “Competitive Strategy”07:58 - Technology isn’t a sustainable competitive advantage08:51 - Distinct capabilities that aren’t SUSTAINABLE09:20 - What ARE sustainable differences?11:39 - The Branding Game15:08 - Blue Ocean Strategy16:50 - Yellowtail Wine18:24 - Ask yourself the differentiation questions19:39 - Are you truly differentiating?20:18 - Join the Amplifii Facebook Group20:27 - Want more like this? Buy the Amplifii Book20:43 - Join us at AMPCon 2022 in Las Vegas!

Did you know there’s an equation to determine value? It often feels like we’re selling ourselves, our products and services on emotion alone, but your clients or buyers absolutely “do the math”. In this episode, Rene helps ensure you can do the math ahead of time. Find your value, confirm your belief in it, hone the presentation of it, and you’ll control the value equation.“The word expected changes things. It’s not about truth, facts, logic, it’s not even about what’s real, it’s about what I expect.”If you would like more from Rene, see the links below to purchase his book, schedule your spot at a live event and find more info about AMPCon 2022 in Las Vegas this March!Show Resources:TheNeuroSide.comMeetRene.comAmplifiimylife.comAMPCon.live01:00 - One word, Value01:34 - What is value?02:58 - Psychological Value Equation03:55 - Expected Benefits*Confidence that you’ll get them04:56 - Brand = Confidence05:15 - Ethos = Confidence05:41 - Science of Influence & Physical Presence = Confidence06:28 - Either you’re in a “for profit” business, or at least a “for profit” family08:15 - Why do we get paid?10:14 - What do we bring to the hour?10:23 - The story of the Engineer13:05 - No one became an expert overnight13:40 - Scott Hardy’s story15:57 - Rene’s story17:54 - Do you really believe in what you’re doing? Enough to tell everyone about it?19:13 - Passionate delivery of value is a gift20:55 - Why don’t they buy?22:49 - Where execution begins to happen23:13 - Summary - (Expected Benefits*Confidence Factor)-Cost = Value25:33 - Want more like this? Check out the Amplifii Your Influence book!25:55 - Join us at AMPCon 2022, March 14th in Vegas

Discover how ancient concepts like Ethos, Pathos, and Logos can transform your leadership style. Learn why credibility is crucial in persuasion and how emotions drive behavior. Explore the forgotten elements of Kairos and Telos, enhancing your communication strategies. Uncover the art of storytelling and the importance of aligning message and delivery to inspire your audience. Success in leadership is not just achieved; it’s continuously earned through genuine connection and influence.

“A lot of times our influence is about influencing ourselves. How do we spend each day, how do we spend each moment?”Taking responsibility for your wins (and your regrets) is a humbling and exciting experience that will allow you to craft the future you dream of. In this episode, Rene walks us through the exercise of writing the “books of our year”. The book of your successes is the one we like to share far and wide, but writing the book of your regrets is the key to truly understanding where you are, and why you’re not where you want to be.“Today is the future of your past. Today is the past of your future.”Whether the habits you need to overcome are in your business life, your personal life or your health, understanding the two questions at the center of this episode will help make 2022 your best year ever.Topics:01:54 - Two Questions that can change your life02:50 - Today is the Past of Our Future06:30 - I can craft my past07:05 - You’re not thinking small enough08:41 - Busy doing what?10:04 - Today is the Future of My Past15:30 - Celebrating the wins/Taking Responsibility for the losses16:30 - We have to influence ourselves17:01 - The Two Books You Write Every year18:30 - As a leader, you have to share your book first19:54 - What Book Do You Want to Write Next Year?20:39 - If you have bad habits, you have to start small21:38 - Build Momentum22:17 - What Would Make This the Best Year of My Life?23:53 - What Are You Doing Differently This Year25:49 - How do I set myself up to best advantage27:18 - Influence starts internally29:40 - What is the highest good I can do NOW30:21 - AMPCon.LIVE March 14th, 202231:37 - BuyAmplifiiBook.comShow Resources:TheNeuroSide.comMeetRene.comAmplifiimylife.comAMPCon.liveBuyAmplifiiBook.com

Explore the importance of personal branding in leadership, emphasizing communication and values. Learn how to develop a strong leadership brand by understanding beliefs and connecting with remote workers. Discover the significance of crafting a unique leadership brand through personal reflection and insight. Dive into filling the narrative gap in leadership branding to enhance communication and strengthen convictions.