THE AMPLIFII PODCAST

“If you sell high-end, be high-end. If you sell quality, be quality.” The question of price is central, not only to the sales process, but also for anyone promoting the idea of investment in anything, whether it be money, energy or just time.Is the lowest price the best? What do YOU believe about price? That question and its answer are necessary precedents for your ability to answer price objections among those you hope to influence. In this episode, Rene helps us reframe the price question by understanding our own beliefs about price, quality and value. Don’t miss out on this great lesson and remember to share it with anyone you know who would find value here.Show resources:TheNeuroSide.comMeetRene.comAmplifiimylife.comAmpCon.Live    

“It’s not that you want people to do what YOU want, which is a very shortsighted definition of influencing. To me, the role of a leader is to engage people in a way that they do what THEY want.”Today’s episode is a conversation with Marcelo Montero (recently retired from Cargill, Inc after 30 years) about his passion for storytelling and how he’s used it to help engage and motivate his teams across his professional career. Marcelo is passionate about driving strategic business transformation and growth, helping move thinking beyond what is believed possible, and fostering heart-based leadership to help others achieve their dreams. He held leadership positions in Cargill’s food, salt and protein businesses for almost 30 years, including strategy and growth for the company’s global Protein and Salt platform, and presided over Salt in North America, Health & Nutrition and Specialty Sweeteners globally, and Flour Milling in South America. With a degree in economics from Universidad Nacional de Cordoba, Argentina, as well as a master’s degree in Agricultural & Applied Economics and an MBA from the University of Minnesota, Marcelo’s expertise and experience are second to none, and in this episode he’s sharing some of that with you!This interview was conducted in 2020.Resource Links:Connect with Marcelo: https://www.linkedin.com/in/marcelo-montero-266a9515AmpCon.liveNeuroSide.comMeetRene.comAmplifiimylife.com

Exploring influential conversations, overcoming fear of rejection, navigating communication dynamics, mastering cold calling techniques, and building connections through the Love Method. Focus on genuine interactions, listening, validating, and understanding for effective communication.

“Discipline weighs ounces, but regret weighs tons.” - Jim RohnWhy do we know the right thing to do, for our health, our business, our relationships, and yet choose to do the opposite thing? In fact, our bodies are built to make snap decisions to keep us safe, while our minds can calculate future benefits against current action. These two warring systems are the cause of a lot of our internal struggles, and understanding them can help us better motivate ourselves and those we seek to influence.Resource Links:Akrasia - https://en.wikipedia.org/wiki/Akrasia?wprov=sfti1Marshmallow testTheNeuroSide.comMeetRene.comAmplifiimylife.comAmplifiiconference.com

‘Follow those who seek the truth, run from those who claim they’ve found it.’ -- VoltaireYour influence as a leader will be directly limited by your own level of self-awareness. It’s not about letting others’ perceptions affect who you are and how you act, but acknowledging the issues that may keep others from hearing your message, making a buying decision or following your leadership in an organization or team.Tips to growing your own self-awarenessJournal your experiencesGrow your Emotional IntelligencePay Attention to External TriggersElicit Feedback from TRUSTED sourcesRecord EVERYTHINGIdentify Your Core Values and Align Them with Your BehavioursPractice MindfullnessIt’s not a magic bullet (because there isn’t one) but it is a roadmap for anyone to find more self-awareness and therefore improve their leadership potential and impact on others.Resource Links:The Five Minute Journal - https://www.intelligentchange.comEmotional Intelligence Tests - Greater Good Science Center, University of California-Berkeley: https://greatergood.berkeley.edu/quizzes/ei_quiz/take_quizGlobal Leadership Foundation:  http://globalleadershipfoundation.com/geit/eitest.htmlPsychology Today:  https://www.psychologytoday.com/us/tests/personality/emotional-intelligence-testKorn Ferry, the global organizational consulting firm study - https://www.kornferry.com/insights/briefings-magazine/issue-17/better-return-self-awarenessHay Group on Women’s Self-Awareness advantage - https://www.businesswire.com/news/home/20120327005180/enTasha Eurich - Increase Your Self Awareness with One Simple Fix https://youtu.be/tGdsOXZpyWEJohari Window - https://en.wikipedia.org/wiki/Johari_window?wprov=sfti1TheNeuroSide.comMeetRene.comAmplifiimylife.com

Learn how to overcome resistance in communication by understanding subconscious reactions and utilizing emotionally resonant content. Discover the power of predicting, preempting, and preventing emotional responses to deliver a compelling message. Explore the psychology behind effective communication, engaging the audience with personal stories, and building empathy for impactful connections.

Exploring the importance of identifying one's uniqueness, crafting impactful narratives, and responding to questions effectively in leadership roles. The episode emphasizes the power of emotional storytelling, introspection, and understanding one's ethos to connect with an audience and create a lasting impact.

The podcast covers the shocking reality of attention in a distracted world. Influence plays a crucial role in various aspects such as leadership, marketing, teaching, and sales. Stats on digital usage and social media engagement are highlighted showcasing the challenges of capturing attention amidst distractions.

“There is no leadership without influence. Influence is the HOW of leadership.”This episode is an overview of what is to come and what to expect in the podcast. The show will follow the writing of the book Amplify Your Influence so we discuss the research and how to apply it. How the brain works and how research broke grounds on neuroscience to make our lives better and become better leaders. We invite you to follow along this journey. We’ll continue to share valuable and most importantly, applicable content. Please subscribe to the podcast and engage with us.Show Resources:TheNeuroSide.comMeetRene.comAmplifiimylife.comAMPCon.live