THE AMPLIFII PODCAST

“If I want to shift someone’s reality, I just have to shift their frame of reference.”René Rodriguez’s opening keynote of AMPCON 2022 live at Caesar’s Palace in Las Vegas is presented here as a taste for podcast listeners. In this keynote speech, René outlines the generational shift we’ve undergone that has hollowed out our connection with our supervisors/managers and leaders. Overcoming this “narrative gap” is an inherent effect of using the AMPLIFII™ formula, as René makes plain.Whether you were in attendance or not, this speech is a call to action for each of us to center our values and beliefs in our actions and messages to better cross that divide for your employees, clients, customers or even your family.Don’t miss out on next year’s AMPCON experience! Stay up to date with the latest at www.amplifiiconference.com or experience the 2.5 day AMPLIFII™ event at any of the dates across the country. Find availability near you here: www.amplifiimylife.comShow Resources:TheNeuroSide.comMeetRene.comAmplifiimylife.comAmplifyBook.com01:40 - 30 years ago most people died closed to where they worked02:40 - Influence without action ISN’T influence04:05 - Your challenge is “How do you capture attention?”04:50 - Without ATTENTION, your quality doesn’t matter07:00 - When you change the frame, you change reality07:20 - Be a student of your own experience08:55 - Pay attention to your body language09:55 - When we don’t feel safe, we’re not open to new information12:40 - René’s mother’s story14:40 - The WAY we do things, the WAY we pursue our dreams, MATTERS16:15 - Do you want “followers” or do you want to LEAD?17:40 - How we USED to know our boss18:35 - Moving apart physically changes that connection19:50 - The narrative gap21:15 - “knowing” someone online22:12 - Bridging the narrative gap22:50 - It’s not JUST about social media23:30 - The AMPLIFII™ formula27:42 - Reframing “used-car salesman”

“You’ve got great content, but you’re doing it wrong!”Have you found yourself lost trying to establish your brand on social media? Does creating short form video content like TikTok or Instagram Reels elude you? You’re in great company. René had the same issue trying to bring his message and the AMPLIFII™ formula to a broader audience. Even experts can be bewildered when stepping outside their natural habitat, but that’s what it takes to build a whole new audience.Neel is a content marketing expert who exploded his mortgage business by creating innovative content on social media. He also helps Mortgage & Real Estate Pros learn how they can do the same, and René has called him a friend and colleague for years. Joining the podcast for the first time today, Neel discusses his “start from scratch” overhaul of his own social presence and the formula that he has been using and teaching since then to rocket to and now past 100k followers.“The desire or willingness to take shortcuts is what screws you up in the end. If you take shortcuts, it might work short term, but you get exposed eventually.”The Age of Attention is here whether we like it or not, and to continue to have influence and impact in this new age, we’ve got to learn the game. Listen in today for strategies you can use to expand your own influence beyond your current circle!Show Resources:TheNeuroSide.comMeetRene.comAmplifiimylife.comAmplifyBook.com@NeelHomeThe Forward Event - July 22nd in Vegas. www.ForwardEvent.com use code: ReneHookUp for $100 off.http://www.forwardacademy.com01:25 - Welcome @neelhome02:50 - the origins of the case study05:20 - why did Neel start over?07:45 - This conversation is for EVERYONE08:15 - don’t give the wrong message to the wrong audience09:20 - Am I Known? Or not known?10:45 - it’s not the ability that matters, it’s the awareness12:20 - Your audition for strangers 16::30 - the battle between substance & click bait20:00 - The reason I’m listening to this IS?25:00 - it’s about the fundamentals27:35 - The Forward Event info31:30 - are you continually looking to grow?33:30 - follow @neelhome

“It doesn’t matter the change, it matters how we respond to it and how we understand the human condition during it.”In the new hybrid - virtual/in person world, your desk isn’t your desk anymore, it’s your set, it’s your stage. When René first had that realization it was with the help and guidance of Ryan Grams. Our first podcast live guest joins the show to discuss his own pivot during and after the pandemic to fill the void in the new hybrid world.“The way to overcome disassociation is by replicating as close to possible, the in person experience.”And that’s just what Ryan has helped René and many others do, recreate the in person experience as closely as possible through the acronym, C.A.L.L. Camera. Audio. Lighting. Location. Listen as Ryan and René break down how they adapted to this new normal, and more broadly how flexibility and focus can help you and your business adapt to any changing circumstances.Show Resources:TheNeuroSide.comMeetRene.comAmplifiimylife.comAmplifyBook.comNew studio build videoCallUpgrade AMPLIFII™ PackCallUpgrade.com@callupgrade@neelhomeNeel Dhingra’s Forward Event 02:20 - How Ryan and René met03:10 - No one was ready at the beginning of the pandemic03:54 - Who is Ryan Grams?06:00 - The world wasn’t ready for the changes either, most of it STILL ISN’T06:30 - Change is the common denominator07:15 - The basics of video capture, C.A.L.L.09:00 - It’s not JUST the camera, it’s lighting that makes the difference10:20 - They Hybrid/Virtual world ISN’T GOING AWAY11:55 - My desk is my set or stage13:55 - This isn’t about vanity, it’s about overcoming disassociation17:00 - When is a teleprompter not JUST a teleprompter21:10 - Eye Contact is a dance22:45 - Audio24:45 - Test Audio setting!!!!26:10 - If you’re not making mistakes, you’re not in the game28:30 - Does all this really matter?30:15 - René and Ryan have gone through the same changes you’re going through33:06 - If you have a big following… (the first fork in the road)35:30 - How do I speak to people that don’t know me?41:45 - When you understand your brand, you have the materials to build hooks43:55 - Ryan’s advice for maximizing your equipment48:00 - AmplifiiBook.com48:05 - MeetRene.com

We all do it. Scrolling Instagram, listening to a news program, hearing a sales pitch, picking out a podcast to listen to. We’re asking ourselves one thing.“It’s a basic human question, it’s not designed to be arrogant or anything. But we want to know, what does any of this stuff mean to ME?”When you hear someone answer this question, their message feels complete. Without it, anyone is just a talking head. René breaks down the science behind this powerful phrase and the concept of the “tie down” that it leads to so naturally. Until you’ve tied down your message, you haven’t provided value. Whether you’re a sales exec, CEO, coach, pastor or just a parent hoping to get your teen to hear something once in a while, this episode is for you!Show Resources:TheNeuroSide.comMeetRene.comAmplifiimylife.comAmplifyBook.com01:25 - “What that means to you is…”01:51 - How René learned this power phrase05:40 - How does this phrase fit into the “tie down”?06:50 - You have to show the value to THEM, because THEY won’t find it themselves07:25 - What it means to one person is not the same as it means to the next person07:45 - Tyler and Alyssa Lorenzen’s list of 20 tie down phrases10:22 - You’re CUEING the brain that value is about to be delivered11:11 - “Conceptually Selling” by Heiman and Miller - People Buy for their own reasons, not yours.11:50 - Sometimes “what it means” is values alignment12:25 - We are only valuable to people if we are helping them create value13:40 - Features/Benefit conversations15:50 - The AMPLIFII™ Opening event is a dinner because incorporating multiple senses has power16:35 - René’s Blackberry Holster18:20 - Influence doesn’t happen until you tie it down20:15 - The Ramble Dance22:00 - What matters most? Client Value23:05 - AmplifyBook.comTwenty other tie down phrases:I share this story with you becauseWhy this matters to you isI believe this matters to you becauseThe point of all this isThis is relevant to you becauseThe reason I share this with you isWell, my point isI bring this to your attention becauseI invite you to consider the followingThis is applicable in your situation becauseWell, what’s in it for you isThe reason you should care isThis is pertinent information becauseThe value to you isThis relates to you becauseThe reason this is cool isThis is significant becauseThis directly correlates to you becauseThis is very fitting becauseThis story is appropriate because

“You’re a PowerPoint slide. And anything you do is either contributing to your message or distracting from it.”When most of us think of hand gestures, we might have a few rude ones in mind, but studies tell us that hand gestures are crucial for both the presenter’s recall AND the audience’s accurate perception of the message being delivered. René gives us concrete examples of how to use our body and especially our hands to take our influence to the next level.But what about the over-expressers? René has you covered too as he outlines the concept of the Influence Zone and how staying inside of it can take you from overbearing to outstanding. Whether you’re born to hand jive or always keeping one hand in your pocket, this episode will help you break out of your shell and into the influence zone. Don’t miss it!Show Resources:TheNeuroSide.comMeetRene.comAmplifiimylife.comAmplifyBook.comwww.amanet.org/articles/when-leaders-talk-with-their-hands/www.scienceofpeople.com/hand-gestures/02:00 - What is AMPLIFII™?02:40 - We begin with “the Influence Zone”03:40 - Holler and Beatie study05:15 - Anchoring messages in your fingers06:20 - Matching hand gestures can drive a message home07:45 - Hand gestures can alter perception of character10:25 - Personality Types12:30 - Information Packaging Hypothesis14:00 - If you’re the PowerPoint slide, are there any distractions?15:34 - The Influence Zone or The Box17:00 - Avoid international hand gesture confusion!17:35 - How do you START?18:20 - the Steeple19:15 - your fingers are a gun, you don’t want to point them at anyone20:00 - Take an acting class20:35 - look at their feet!22:08 - take it EVEN bigger!!22:44 - Takeaways24:20 - Wall Street Journal #2 Best Seller!!! Amplify Your Influence the Book

Every question asked and answered is an opportunity to understand each other better and fundamentally move your relationship, your organization, your project or family forward. How much thought do you put into the questions you ask the receptionist at your office each day, or the doorman of your building? Probably not very much. “How’s it going?” “How are you doing?” Do you even seriously want to know the answer to those questions? When someone poses such a question to you, don’t you feel OBLIGATED to answer it?“You’ve got to be intentional with questions, they can guide you Into some really interesting places.”How do YOUR questions stand up? True leadership is about capitalizing on those opportunities presented with every question as opposed to being a victim of circumstance and habit who is just treading water verbally. In this episode, Rene breaks down the power of questions and how every leader should be using them to better themselves and their teams. Don’t miss it!Show Resources:TheNeuroSide.comMeetRene.comAmplifiimylife.comAmplifyBook.com01:38 - Questions are a critical component01:52 - Most people think ‘externally’02:20 - A question might make someone remember what they believe03:25 - If I want to understand a company’s culture, I walk in, close my eyes and listen04:20 - Most people don’t put much thought into the questions they ask05:50 - The Art of Conversation - Episode 0707:15 - Sometimes questions asked will tell you how you’re doing08:24 - We feel an overwhelming OBLIGATION to answer questions that are asked of us10:40 - Is the question self-serving? Or is it to YOUR benefit?11:00 - Book - QBQ - The Question behind the Question11:20 - What is it that they’re ACTUALLY trying to get at?12:05 - Questions without much thought are often EMOTIONALLY based13:30 - “If you’re going to attack me, attack me with more detail, please?”14:55 - The person asking the question is LEADING the conversation15:55 - Direction doesn’t mean CONTROL18:00 - Learn how to clarify19:00 - Learn to give rich answers to dumb questions22:45 - AmplifyBook.com

‘The end goal is we want to be impressive, but we can’t approach the work with the goal of being impressive.’Ever find yourself in conversation thinking of the next best thing to say, instead of being present and actually listening to the other party? You were trying to impress, rather than express, and it’s much easier to fall into than you might think. Whether your ‘audience’ is one person in a conversation or 1000 plus in a keynote speech, the moment you are trying to impress, as opposed to expressing your beliefs and ideas, you’ve already lost.‘You can learn the techniques, but if you can’t tap into an authentic delivery style, one that is uniquely yours and that comes from a place that’s believable, what good is it?’The very core of AMPLIFII™ is summed up in Rene’s direction to let your heart speak in sequence and that’s exactly what this episode is about. A message that’s all polish and no passion is hollow, but we can’t bring our beliefs and ideas to bear on our delivery if we’re unclear on what those beliefs and ideas even are. In this episode, Rene will walk you through his own process for dealing with the stress of speaking that helps him ensure he speaks from his heart as opposed to ‘showing off’ for an audience.Show Resources:TheNeuroSide.comMeetRene.comAmplifiimylife.com01:33 - Jim Rohn02:40 - What does it mean to express vs impress?03:19 - Don’t you want to be impressive?04:17 - How Rene uses his ‘mantra’ before speaking04:54 - What is ‘expression’?05:12 - What is ‘impression’?06:00 - What does Rene mean by ‘the heart’?06:45 - You have to be a philosopher09:30 - If you can’t deliver it authentically, what good is it?11:15 - You’ve got to write!12:27 - The moment you stop trying to impress is the moment you become most impressive13:03 - Athletes reserve ‘thinking’ for practice. They ‘express’ in the game13:30 - ‘If you can name it you can tame it’14:40 - What Rene does before a talk - Climbing the mountain18:55 - What are the benefits of this type of exercise?20:44 - But what if we DON’T explore these things?22:03 - The importance of routines23:19 - AmplifyBook.com

“When you realize it’s bigger than US, you’ll withstand the adversity, the setbacks.”To be an effective leader, you must first ensure that your own motivation remains high, through problems and crisis as well as high times and celebration. This demands a true and honest understanding of both what sparks you (what forces you to immediate action) and your purpose (what will sustain you through those times of hardship). This episode will help you expose BOTH.2 out of 3 employees are rethinking their purpose based on the events of the last two years.While large organizations can benefit exponentially from wrestling with these questions, even solo entrepreneurs, parents, coaches or junior employees need to have a jump-start motivation tool AND a long-term aim for your work in the world in order to realize your possibilities and reach your ultimate goals.Show Resources:TheNeuroSide.comMeetRene.comAmplifiimylife.com01:50 - If you haven’t asked the question yet, you will at some point02:15 - “Tuesdays with Morrie”02:55 - “Spark” vs. “Purpose”04:25 - “If you’re not motivated, what pisses you off?”05:05 - Connection to something bigger than us06:08 - We have to know that our work MATTERS06:22 - UNDERSTANDING how our work affects others06:55 - Purpose is something you can choose07:40 - How to get to “purpose”? Look at who you are09:50 - Your “lighthouse” or your “foghorn”13:00 - The connection of past and current is where the strongest purpose is found15:35 - The benefits to increasing connection among your employees17:10 - When you are acting outside your values19:00 - Learn to tell your story and AMPLIFII™ your impact exponentially20:15 - AMPLIFY YOUR INFLUENCE Book Bulk Orders available!

Tyler Lorenzen, former quarterback and CEO of Puris Proteins, discusses the power of framing in leadership, embracing negative influence, celebrating bad news, and finding balance between novelty and strict process. He shares insights on high-growth companies, celebrating successes, and leveraging past successes like winning the Super Bowl in storytelling for effective communication.

Everyone knows you’re supposed to “stay in your lane” as an entrepreneur, but just what the heck is my “lane” anyway? How do you define that “sweet spot” for yourself, and how do you help ensure you remain in it?“You have to earn your way into expertise. Poor advice from people who haven’t earned it yet leads to bad results for people.”In this episode, Rene highlights the reasons we often stray from our own expertise and genius. As well as how he calibrates his own “lane” as a coach and consultant. Define who you are and what you do, then become great at it.When you tell the world who you are, your customers will be happier and you’ll be more fulfilled.Show Resources:TheNeuroSide.comMeetRene.comAmplifiimylife.com01:20 - Learning to stay in “your lane”03:00 - Let’s get “real”, or let’s not play07:18 - When you leave your lane, you’re less comfortable08:45 - This isn’t about LIMITING people, but finding their GENIUS10:15 - Hair Salon story13:35 - What Lanes are you playing in that you SHOULDN’T be?14:00 - ELF - Easy, Lucrative and Fun15:14 - What brings you JOY?17:15 - Picking a lane makes you more MEMORABLE18:30 - Being out of your lane, and unaware is tragic19:30 - Feedback is so central21:20 - How does this relate to Ethos?22:00 - What makes you UNIQUE?23:20 - You may CHOOSE WRONG! That’s okay24:50 - AmplifiiBook.com