The EcomXFactor Podcast: Ecommerce, Funnels & CRO

Kathleen is SVP of Marketing at Tradeswell, where she's on a mission to empower a new generation of digital-first marketplace brands.  Prior to joining Tradeswell, she led marketing at several VC-backed B2B SaaS businesses in the ecommerce and cybersecurity spaces, and was the founder and CEO of a digital marketing agency where she advised hundreds of companies on go-to-market and digital marketing strategies. Topics Covered: -What is Data unification and why is it important? -The challenges the ecommerce teams encounter when they try to analyze data -Data vs insights -Trends and insights in the ecommerce landscapeFor more info: www.tradeswell.com https://www.linkedin.com/in/kathleenslatterybooth/ https://twitter.com/KathleenLBooth **Check out the EcomXFactor Youtube Channel:https://tinyurl.com/EcomXFactor-YT Check out the EcomXFactor Facebook group:https://www.facebook.com/groups/EcomXFactor * If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes?It takes less than 60 seconds, and it really makes a difference

Katie Wight is the founder of KW Conten and ‘strong brand social’t, global content and social media marketing agency that develops and launches content and social media programs for purpose-driven brands.  Topics Covered: -How to differentiate your brand from the competition -3 pillars you should think about when creating content -Why you should build your social media program in-house instead of with an agency and much more..Katie's websites: https://kwcontent.com/ https://www.strongbrandsocial.com/   **Check out the EcomXFactor Youtube Channel:https://tinyurl.com/EcomXFactor-YT Check out the EcomXFactor Facebook group:https://www.facebook.com/groups/EcomXFactor * If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes?It takes less than 60 seconds, and it really makes a difference

Farzad Rashidi is the lead innovator at Respona, the all-in-one digital PR and link-building software that combines personalization with productivity.  He also runs the marketing efforts at Visme, where he helped the company gain over 14 million active users and pass 2M monthly organic traffic. Farzad is an experience SEO strategist and in our episode we covered a lot of SEO related topics, such as:1)How to optimize your link building strategy 2)Why you shouldn’t pay for backlinks 3)Why Onpage SEO isn’t enough  4)How can you get a ton of traffic even if you don’t have a big team   For more info: https://respona.com/ https://www.visme.co/marketing-strategy/ **Check out the EcomXFactor Youtube Channel:https://tinyurl.com/EcomXFactor-YT Check out the EcomXFactor Facebook group:https://www.facebook.com/groups/EcomXFactor * If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes?It takes less than 60 seconds, and it really makes a difference

Our guest today is Will Laurenson, a conversion optimisation specialist who helps D2C brands convert more of their traffic into paying customers, without the need to increase advertising spends.   Topics Covered: 1)The similarities between sales and marketing 2)Marketing in online gambling and what can ecommerce marketers learn from the online casino 3)How to reduce your customers anxieties and increase conversion rates 4)How to optimize the usability of your website  and much more… For more info: https://www.linkedin.com/in/willlaurenson/ https://www.customerswhoclick.com/ **Check out the EcomXFactor Youtube Channel:https://tinyurl.com/EcomXFactor-YT Check out the EcomXFactor Facebook group:https://www.facebook.com/groups/EcomXFactor * If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes?It takes less than 60 seconds, and it really makes a difference

Craig Lewis is a Pinterest Marketing Specialist and Founder of Pin&Grow, an agency that helps eCommerce owners scale their business through two main advertising strategies:  Topics Covered: -Best niches for Pinterest growth -Best practices for running Pinterest ads -Pinterest organic growth- what to expect? and much more..For more info: https://pinandgrow.com/ **Check out the EcomXFactor Youtube Channel:https://tinyurl.com/EcomXFactor-YT Check out the EcomXFactor Facebook group:https://www.facebook.com/groups/EcomXFactor * If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes?It takes less than 60 seconds, and it really makes a difference

Oliver Palmer, is an Experimentation Practitioner and a Conversion Rate Optimisation Consultant. He works with organizations to demystify experimentation and marketing technology and create better, more profitable digital products that customers love.Topics Covered: -Why you probably shouldn’t A/B test -User research done right -What is a bad way to prioritize A/B tests and why you SHOULD use it -How to build an expermination culture and much more… For more info: https://www.oliverpalmer.com/ **Check out the EcomXFactor Youtube Channel:https://tinyurl.com/EcomXFactor-YT Check out the EcomXFactor Facebook group:https://www.facebook.com/groups/EcomXFactor * If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes?It takes less than 60 seconds, and it really makes a difference

Kevin Olsen is the ‘Payments Professor’.He seeks to educate and inform all on the latest developments and trends in the fascinating world of electronic payments.Kevin develops programs, presentations, and articles designed to orient and educate financial professionals on a multitude of electronic payment topics. Kevin is also a certified business coach helping lead organizations to innovate and communicate in the ever-changing world of payments.   Among his many certifications Kevin is an Accredited ACH Professional (AAP), an Accredited Payments Risk Professional (APRP), an NCP (National Check Payments Certification) as well as an NCP Certified Trainer and a Certified High-Performance Coach (CHPC).Topics Covered: -How to find a payment provider that suits your business needs -Common Frauds in the payments world -How will Crypto change the payments world -Trends and predictions in the payment eco-system -Why does Kevin believe that ‘Cash’ is here to stay and much more..For more info: https://www.vsoftcorp.com/ http://www.youtube.com/paymentsprofessor www.linkedin.com/in/paymentsprofessor **Check out the EcomXFactor Youtube Channel:https://tinyurl.com/EcomXFactor-YT Check out the EcomXFactor Facebook group:https://www.facebook.com/groups/EcomXFactor * If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes?It takes less than 60 seconds, and it really makes a difference

Rich owns and operates a done-for-you automation company helping 6 figure entrepreneurs build the automation they need to scale their business to 7 figures and beyond.   He teaches entrepreneurs how to level up their business through the power of technology using “Authencious” Automation, a framework for capitalizing on all the benefits of automation without the negative.   An engineer, nerd, and a husband to a English/Theater major he excels at having technical conversations when tech makes your head hurt. A skill he uses to guide entrepreneurs through the process of automating their business in positive and impactful ways.Topics Covered:-Setting expectations right for your automation -How automations can save you time  -How does planning an automation look like and what is expected from the business owner -Why you should avoid getting a ‘Black Box’ from your developer / automation engineer -When you should not automate and much more... For more info: richardschnitzel.com https://www.linkedin.com/in/richardschnitzeljr/ **Check out the EcomXFactor Youtube Channel:https://tinyurl.com/EcomXFactor-YT Check out the EcomXFactor Facebook group:https://www.facebook.com/groups/EcomXFactor * If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes?It takes less than 60 seconds, and it really makes a difference

Silvia Myers is an entrepreneur and the creator of the iCommerce Ninja Method helping brands cut through the noise and get high-quality converting traffic to their online store.   Whilst online retail is the fastest growing and booming industry valued at $4.8 Trillion globally, it’s also never been more competitive and difficult to grow a business sustainably and profitably.   After years of experience and serving students in over 35 countries around the world, Silvia has developed an intelligent Ninja method (iCommerce) replacing the traditional eCommerce techniques, helping small business owners get more high quality traffic and turn clicks into sales more frequently for less money.Topics Covered: - iCommerce vs. eCommerce -How and why you should Niche down - The most common mistakes small business owners make online when launching their brand/store - What's changed in social media ads, how it impacted small businesses and what brands must do differently to adaptand much more... For more info: www.icomninjas.com/training www.silviamyers.co **Check out the EcomXFactor Youtube Channel:https://tinyurl.com/EcomXFactor-YT Check out the EcomXFactor Facebook group:https://www.facebook.com/groups/EcomXFactor * If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes?It takes less than 60 seconds, and it really makes a difference

Alan is a Certified Public Accountant and one of the founding partners of FreeCashFlow.io a leading accounting and consulting agency based out of Los Angeles, California focused on one niche and niche only: Online business owners especially those in the ecom space. The agency offers an all-inclusive package where they take care of all your business tax planning, sales tax filing and threshold strategies, cloud-based bookkeeping, and smart cash flow allocations so that you can keep more of your profit in your back pocket. Topics Covered: -Crucial ECOM Tax Deductions The IRS Doesn't Want You To Know   -What pitfalls to avoid on the accounting side when scaling your ecom business? -Cashback rewards you should utilize -How to manage your cashflow and why it’s important -Cleaning your books and preparing your business for an exit and much more.. For more info: https://www.freecashflow.io/course/ https://www.instagram.com/freecashflow.io/ **Check out the EcomXFactor Youtube Channel:https://tinyurl.com/EcomXFactor-YT Check out the EcomXFactor Facebook group:https://www.facebook.com/groups/EcomXFactor * If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes?