Oliver Palmer, is an Experimentation Practitioner and a Conversion Rate Optimisation Consultant. He works with organizations to demystify experimentation and marketing technology and create better, more profitable digital products that customers love.Topics Covered: -Why you probably shouldn’t A/B test -User research done right
-What is a bad way to prioritize A/B tests and why you SHOULD use it
-How to build an expermination culture
and much more…
For more info:
https://www.oliverpalmer.com/
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The EcomXFactor Podcast: Ecommerce, Funnels & CRO