The EcomXFactor Podcast: Ecommerce, Funnels & CRO

Jessica Totillo Coster from Los Angeles is an - former boutique owner in New York - an eCommerce & Email Marketing Strategist for product entrepreneurs. 20+ years of retail & eCommerce experience gives Jessica the ability to support female entrepreneurs in creating the right strategy for their business. After 20+ years in retail and 3 years as the only employee of a 7-figure eCommerce business, now she is working with the top experts in eCommerce, SEO, web development, and digital marketing. Topics Covered:-How to find content ideas that will attract more customers -The benefits of creating digital products -How to use your customer support inquiries in order to gain insights about what your customers want -Why you should send educational content in your email flows and much more.. For more info: https://ecommercebadassery.com/xfactor/   **Check out the EcomXFactor Youtube Channel:https://tinyurl.com/EcomXFactor-YT Check out the EcomXFactor Facebook group:https://www.facebook.com/groups/EcomXFactor * If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes?It takes less than 60 seconds, and it really makes a difference

Matt is the CEO of Aurion Digital. His eCommerce sites have generated over $75m in worldwide sales and his coaching clients have a combined turnover of over $100m. Matt is also a host of "The eCommerce Podcast", where he chats with experts in the field of eCommerce on how to grow and develop online businesses.Topics Covered: - How Matt uses his proven JERSEY framework to grow his successful eCommerce businesses - How do you make your eCommerce sites stand out? - a Story about a toilet seat that teaches Customer Centricity principles - Frameworks for hiring great team players And much more.. For more info: **Check out the EcomXFactor Youtube Channel:https://tinyurl.com/EcomXFactor-YT Check out the EcomXFactor Facebook group:https://www.facebook.com/groups/EcomXFactor * If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes?It takes less than 60 seconds, and it really makes a difference

Chloë Thomas is a globally recognized eCommerce marketing problem solver. Author of several bestselling books, keynote speaker, advisor, and host of both the award-winning eCommerce MasterPlan Podcast AND the brand new Keep Optimising marketing podcastTopics Covered: -Delighting your customers with great delivery -How to Influence your Customers to Buy More and why an Ethical Approach will Always Win  -How to use partnerships and influencer marketing to increase your profits -Building a closer relationship with your customersand much more... For more info: https://ecommercemasterplan.com/podcast https://keepoptimising.com facebook.com/ecommercemasterplan uk.linkedin.com/in/chloethomasecommerce/       **Check out the EcomXFactor Youtube Channel:https://tinyurl.com/EcomXFactor-YT Check out the EcomXFactor Facebook group:https://www.facebook.com/groups/EcomXFactor * If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes?It takes less than 60 seconds, and it really makes a difference

Doug Cunnington is a podcaster and YouTuber, but he got his start working on niche affiliate websites. His work has been featured all over the web, including Ahrefs, Empire Flippers, Niche Pursuits, Side Hustle Nation and more. He created the Keyword Golden Ratio, and it’s really caught on. Topics Covered: -Getting organic traffic with the Keyword Golden Ratio -How to hire a team of writers -Pros and cons of hiring an SEO agency -Utilising “Content Sprints” to increase your websites’ traffic -Building a side hustle while in a 9-5 job or after being laid off And much more...For more info: https://doug.show  https://milehighfi.com **Check out the EcomXFactor Youtube Channel:https://tinyurl.com/EcomXFactor-YT Check out the EcomXFactor Facebook group:https://www.facebook.com/groups/EcomXFactor * If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes?It takes less than 60 seconds, and it really makes a difference

Dennis Kelly, CEO of Postalytics , a direct mail automation solution. Think of Mailchimp or Klaviyo, but for direct mail instead of emails. Postalytics is helping entrepreneurs stand out by offering an easy, fast, affordable, and trackable solution for sending direct mails. Topics Covered: What is the Postalytics origin story? How do marketers who are primarily focused on digital and email marketing test direct mail? Best practices for sending direct mails The future of direct mail and much more... For more info: https://www.postalytics.com/ **Check out the EcomXFactor Youtube Channel:https://tinyurl.com/EcomXFactor-YT Check out the EcomXFactor Facebook group:https://www.facebook.com/groups/EcomXFactor * If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes?It takes less than 60 seconds, and it really makes a difference

Valentin Radu is the founder and CEO of Omniconvert, a SaaS company that is disrupting the eCommerce space on how brands should perceive growth (where the norm is 100% focus on acquisition and massive neglect on retention). Valeintin also founded the CVO Academy which teaches ecommerce store owners about Customer value optimization.   Our conversation was super interesting and insightful. We talked about: 1)Why you need to shift your focus from Customer acquisitions to Lifetime value optimation 2)How to use the Net promoter score in order to increase your profits 3)Zero party data and how it can help with personalization of your customers funnel 4)How Valentin increased the referral rate in one of his companies by surpsrsing his customers on their birthday  and much more...For more info: The CVO academy-https://academy.omniconvert.com/courses/cvo-course https://www.omniconvert.com/ https://www.linkedin.com/in/valentinradu/   **Check out the EcomXFactor Youtube Channel:https://tinyurl.com/EcomXFactor-YT Check out the EcomXFactor Facebook group:https://www.facebook.com/groups/EcomXFactor * If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes?It takes less than 60 seconds, and it really makes a difference

Drew Himel started WSI in 2007 when he was 23 years old teaching himself web design and in 6 years became the 2nd highest-grossing franchise in the world out of 1500. He rebranded the agency in 2012 to PCR with a focus on conversion and retention working with Hubspot and becoming the fastest partner to ever reach Platinum status. His agency has worked with early-stage startups like Dosist, MUD/WTR, & Vive Organichelping the Los Angeles Chargers launch in LA. He is also an active investor and advisor having worked with SpaceX, Calm, & Seed. His views on entrepreneurship have been covered in USA Today, Wall Street Journal, & Fox News. to the Los Angeles Chargers launch in LA. Topics Covered:-How to prioritize your efforts -How to use Survey data to improve your marketing  -SMS marketing best practices -The difference between optimizing Skin care brands vs Fashion vs Health & Care vs Beverages  and much more...For more info: Website: www.consultpcr.com LinkedIn: https://www.linkedin.com/in/drew-himel/ **Check out the EcomXFactor Youtube Channel:https://tinyurl.com/EcomXFactor-YT Check out the EcomXFactor Facebook group:https://www.facebook.com/groups/EcomXFactor * If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes?It takes less than 60 seconds, and it really makes a difference.

Will runs a Full-Service Amazon Agency, BellaVix. He has worked with multiple eCommerce businesses, helping them to launch and scale their sales on Amazon.On top of that, Bellavix was just named Top Amazon SEO Agency in 2021 by SEOBlog.com and this is no surprise based on the wealth of experience and knowledge Will has.Topics Covered:-The different phases of a product life cycle on Amazon -How to optimize your listings SEO -Elements every Amazon listing should have and what common mistakes should be avoided -How to optimize your product reviews -Benchmarks and expectations you should keep in mind when running an Amazon store -How Bellavix is leveraging different tools in order to get better results -Suggested tools every Amazon seller should use and much more... For more info:https://www.bellavix.com/ https://www.linkedin.com/in/willhaire **Check out the EcomXFactor Youtube Channel:https://tinyurl.com/EcomXFactor-YT Check out the EcomXFactor Facebook group:https://www.facebook.com/groups/EcomXFactor * If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes?It takes less than 60 seconds, and it really makes a difference in helping to convince hard-to-get gu

AJ is a conversion rate optimization (CRO) specialist. She’s the founder of Experiment Zone, which helps online businesses grow their revenue by improving the user experience of their website using scientific methods. Topics Covered: -How to prioritize your split tests -Why you should run Usability tests on your competition websites -Structuring your store (Mobile vs Desktop) -Interesting experiments AJ and her team created and much more.. For more info: https://experimentzone.com/ **Check out the EcomXFactor Youtube Channel:https://tinyurl.com/EcomXFactor-YT Check out the EcomXFactor Facebook group:https://www.facebook.com/groups/EcomXFactor * If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes?It takes less than 60 seconds, and it really makes a difference

Petru Iacob is The founder of Audiencer a tool that helps marketers find better interests in the Facebook ads manager.Topics Covered: -How does Audiencer works and why it’s better than using the ads manager UI -Interests based targeting best practices -Why you shouldn't use Interests layering -Some myths about Facebook ads targeting -When to use Look a likes vs when to use interests and much more..For more info: https://audiencer.io/ **Check out the EcomXFactor Youtube Channel:https://tinyurl.com/EcomXFactor-YT Check out the EcomXFactor Facebook group:https://www.facebook.com/groups/EcomXFactor * If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes?It takes less than 60 seconds, and it really makes a difference in helping to convince hard-to-get gu