The EcomXFactor Podcast: Ecommerce, Funnels & CRO

With us today is Kenny Gray, founder of Grayt Media. Kenny and his team are passionate about helping businesses find their one-of-a-kind message. He is here today to provide some insights on how to create unique, creative strategies that produce effective results to help scale revenues, boost brand awareness, and enhance the user experience while getting the highest ROI. Kenny’s ability to be able to utilize Facebook (and other social media channels) has been proven to scale eCommerce businesses and Shopify stores alike. Topics Covered:-Different trends Kenny has noticed in the last quarter after managing many ad accounts -How to improve your Attribution and reporting -How to use quizzes in order to engage with your audience -Creating a positive momentum within your funnel and getting your customers to say ‘Yes’ and much more...   For more info: https://www.graytmedia.com/ https://www.linkedin.com/in/kengrayjr/ https://www.instagram.com/graytmedia/ **Check out the EcomXFactor Youtube Channel:https://tinyurl.com/EcomXFactor-YT Check out the EcomXFactor Facebook group:https://www.facebook.com/groups/EcomXFactor * If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes?It takes less than 60 seconds, and it really makes a difference

Samuel is the founder of CRO Gurus, A Shopify expert agency helping D2C eCommerce merchants maximize their sales from their current traffic. Samuel has been a consultant for some of Shopify’s largest online stores with years of experience growing eCommerce stores. In this conversation, we dived deep into tactics, cool hacks, and secrets that Samuel uses in order to increase the conversion rate and Lifetime value in the stores he optimizes Topics Covered: -How should the optimization approaches differ between small and big companies? -How to optimize your store even if you don’t have a lot of traffic -Website speed optimization- Best practices-How to use Google Analytics custom alerts -Using soft conversions -Shopify Checkout conversion killers-Email flows you must use in order to increase the LTV of your customers And much more... For more info: Ecommerce Tips Pdf https://www.youtube.com/c/SamuelLarsen https://www.linkedin.com/in/samuel-larsen/ www.crogurus.com **Check out the EcomXFactor Youtube Channel:https://tinyurl.com/EcomXFactor-YT Check out the EcomXFactor Facebook group:https://www.facebook.com/groups/EcomXFactor * If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes?It takes less than 60 seconds, and it really makes a difference in helping to convince hard-to-get gu

Raul is the Chief Advocate at ReferralCandy.ReferralCandy gets you more customers by incentivizing referrals. Think of it as word-of-mouth marketing on steroidsTopics Covered: -What’s the difference between word of mouth and referral marketing? -How to incentivize your customers to share your product with their friends and family -What to expect from your referral program? -Common mistakes store owners should avoid when launching their referral program -How Referral candy works  And much more.. Special offer for our podcast listeners: http://try.referralcandy.com/podcast Follow Referral candy:@referralcandy (IG and twitter) https://www.referralcandy.com/ **Check out the EcomXFactor Youtube Channel:https://tinyurl.com/EcomXFactor-YT Check out the EcomXFactor Facebook group:https://www.facebook.com/groups/EcomXFactor * If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes?It takes less than 60 seconds, and it really makes a difference in helping to convince hard-to-get gu

Most businesses are born from the skill, creativity and experience of a passionate person who develops a high value product or offer for many, but often die because they only whisper the availability of that offer to a few! Meredith Kallaher helps business owners develop and implement marketing strategies that expand their reach and explode their sales! She helps them locate their target audience and then effectively communicate the value of their business to them and move prospects quickly along their customer journeys to sales!Topics Covered:-The iOS update and it’s implications on Facebook ads -Building an audience using the FB Video views objective -How to build a lead magnet and what you should do with the emails you’ve acquired -A cool CPM arbitrage that can be done before the Holiday seasonAnd much more… For more info: https://www.meredithkallaher.com/ecomxfactor **Check out the EcomXFactor Youtube Channel:https://tinyurl.com/EcomXFactor-YT Check out the EcomXFactor Facebook group:https://www.facebook.com/groups/EcomXFactor * If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes?It takes less than 60 seconds, and it really makes a difference in helping to convince hard-to-get guests

Shannon Kelly is UX designer & CRO strategist with 15+ years of experience working on the web. From working in e-commerce, email advertising, digital marketing agencies and more, she’s gained insights working with companies, big and small, on how to optimize their lead gen marketing funnels, while keeping UX top of mind. This conversation was a crash course in form optimization, which is a topic that is very overlooked.Topics Covered:-How to optimize your checkout form to get more conversions-Common mistakes people do with their pop-ups-Optimizing your forms for mobile vs optimizing for desktop-The difference between a good looking funnel to a funnel that works-Usability testingand much more… Contact Shannon:https://www.linkedin.com/in/shannonmkelly   **Check out the EcomXFactor Youtube Channel:https://tinyurl.com/EcomXFactor-YT Check out the EcomXFactor Facebook group:https://www.facebook.com/groups/EcomXFactor * If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes?

David is a serial entrepreneur with a wide portfolio of online businesses. David has a portfolio of startups includingUpcoach (a platform for coaches), LTVplus (Modern Business Process Outsourcing) TaskDrive (Sales Development) Shortlist.io (SEO Agency), 50saas (Laravel app Marketplace) and his passion project Managing Happiness (Peak Performance Group Coaching).He is also the host of the HowWeSolve show.Our conversation was super interesting and pretty broad.Some of the topics covered: -How to turn customers to advocates -How to form the right company culture for you ecom biz -Core values and their importance in running a business -Advice for playing the long term game And much more... For more info:David’s Website:henzel.com World-Class Customer Service Outsourcing for Ecommerce Brands:https://www.ltvplus.com/ howwesolve.com   **Check out the EcomXFactor Youtube Channel:https://tinyurl.com/EcomXFactor-YT Check out the EcomXFactor Facebook group:https://www.facebook.com/groups/EcomXFactor * If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes?It takes less than 60 seconds, and it really makes a difference in helping to convince hard-to-get guests

John Horn is the CEO of Stub Group, a digital advertising agency, Premiere Google Ads Partner. He is passionate about speaking with clients and other business owners on ‘How to navigate the digital marketing landscape’ and convert more leads, get more e-commerce sales, and grow revenue.Topics Covered: -Google analytics best practices -Easy wins any store owner can implement in his reporting -Chat & Call tracking -Latest Ecommerce trendsAnd Much more... StubGroup offers a free marketing evaluation via their website, https://stubgroup.com/.  **Check out the EcomXFactor Youtube Channel:https://tinyurl.com/EcomXFactor-YT Check out the EcomXFactor Facebook group:https://www.facebook.com/groups/EcomXFactor * If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes?It takes less than 60 seconds, and it really makes a difference in helping to convince hard-to-get guests

In this noisy digital world, you can’t break through the noise,Instead, you need to get in on the conversation where your ideal customers are already listening. As a Navy veteran who ran nuclear power plants, and an inbound marketing engineer, Tom Schwab has a refreshingly unique approach. He focuses on time-proven strategy, then supercharges it with today’s technology and podcast interview marketing. An author, speaker, and teacher, Tom helps you get more traffic, leads, and raving customer fans by being interviewed on targeted podcasts. Topics Covered: -How to use podcast as a tool for getting more traffic -How to be a great podcast guest -Trends in the podcast world -Story telling And much more. For more info: https://interviewvalet.com/ecomxfactor/  **Check out the EcomXFactor Youtube Channel:https://tinyurl.com/EcomXFactor-YT Check out the EcomXFactor Facebook group:https://www.facebook.com/groups/EcomXFactor * If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes?It takes less than 60 seconds, and it really makes a difference in helping to convince hard-to-get guests  

Ever wondered how it feels to sell a product that costs $100,000?Well, Alex Alfieri from Butter lane Antiques knows how it feels.Butter Lane Antiques is a unique ecommerce store that sells antique, one of a kind jewels.Topics Covered:-How to sell high ticket jewelry-What’s unique about Butter lane antique and what is the lifecycle of their product, from trade to customer-Why does Alex believe a personal touch is so important especially when selling high ticket-Real, Genuine scarcity and its effects on salesAnd much more…For more info: https://www.butterlaneantiques.com/ https://www.instagram.com/_butterlaneantiques/ Mentioned during the conversation: **Check out the EcomXFactor Youtube Channel:https://tinyurl.com/EcomXFactor-YT Check out the EcomXFactor Facebook group:https://www.facebook.com/groups/EcomXFactor * If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes?It takes less than 60 seconds, and it really makes a difference in helping to convince hard-to-get guests

Quinn Zeda is the Founder & CEO of Conversion Crimes.A platform for gaining insights and increasing your website's performance using usability testing. Usability testing is  an overlooked tool that every store owner should use.Especially store owners that don’t have a lot of traffic and can’t run split  tests.Quinn’s company, Conversion Crimes is offering an affordable and easy way to start running usability tests.. Topics Covered: 1) What is usability testing? 2) Common misconceptions about usability testing? 3) Pros and Cons of usability vs split testing 4) How usability testing is different from Heatmaps and watching session recordings 5) What to expect from your usability testingAnd much more... For more info: conversioncrimes.com/scout **Check out the EcomXFactor Youtube Channel:https://tinyurl.com/EcomXFactor-YT Check out the EcomXFactor Facebook group:https://www.facebook.com/groups/EcomXFactor * If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes?