The EcomXFactor Podcast: Ecommerce, Funnels & CRO

Antonio Boccanfuso, Founder & Chief Content Strategist Hoski Media. Hoski Media was founded in 2018 with the purpose of offering superior video content that brands and sells for the web. Hoski media help E-Commerce brands tell their story creatively through content. A one stop shop for video and web design that offers original creatives, fast delivery and great results.Topics Covered: -How to create better ads -Long form vs Short form Ads -Video repurposing for stories -Different ads layout -How to get better testimonialsAnd much more… For more info: https://www.hoskimedia.com/  https://www.instagram.com/hoskimedia/?hl=en   **Check out the EcomXFactor Youtube Channel:https://tinyurl.com/EcomXFactor-YT Check out the EcomXFactor Facebook group:https://www.facebook.com/groups/EcomXFactor * If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes?It takes less than 60 seconds, and it really makes a difference in helping to convince hard-to-get guests

Jono Farrington is an eCommerce SEO expert. He is the founder of the agency called EcomXSEO, working with Shopify clients around the world, and also created an extensive course about Shopify SEO. Topics Covered:-The four pillars of Ecommerce SEO: On page, Off page, Technical SEO and Content Creation -How can SEO increase your profits -Common SEO mistakes ecommerce store owners do -Benchmarks and setting the right expectations for your SEO efforts And much more...For more info: Ecommerce SEO Course- https://ecomxseo.com/shopifyx-seo-v2-2/ https://ecomxseo.com **Check out the EcomXFactor Youtube Channel:https://tinyurl.com/EcomXFactor-YT Check out the EcomXFactor Facebook group:https://www.facebook.com/groups/EcomXFactor * If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes?It takes less than 6

Maila is the CEO of Wild Cactus, a marketing studio for lifestyle brands who want to make more sales through email, SMS & Messenger Marketing. Topics Covered: -Which segments you should create for BFCM -How to utilise surveys and gift cards to increase your sales -How to schedule your emails: pre-launch, during BFCM and post BFCM -a cool trick Maila is using in order to engage buyers and much more...For more info: https://wildcactus.studio/freebie www.wildcactus.studio https://wildcactus.studio/2021/08/07/what-ios15-means-for-email-marketing-and-ways-to-adapt/ **Check out the EcomXFactor Youtube Channel:https://tinyurl.com/EcomXFactor-YT Check out the EcomXFactor Facebook group:https://www.facebook.com/groups/EcomXFactor * If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes?It takes less than 60 seconds, and it really makes a difference in helping to convince hard-to-get guests

Kyle Brady is a Google Discover optimization consultant and founder of Drivin’ & Vibin’, an industry-leading consumer news site in the RV and camping niche. He and his wife ditched the 9 to 5 grind to become full-time RVers and in the process, Kyle became an expert at amplifying content to increase brand awareness and revenue and he’s here today to share some of his secrets.Topics Covered:-The difference between optimizing for Google search engine pages results and Google Discover-How to do a keyword research-Building an SEO content creation team-Best SEO tools and pluginsAnd much more…For more info: kylebrady.com drivinvibin.com https://www.linkedin.com/in/bradyseo/   Mentioned during the conversation: https://www.semrush.com/ THE GOOGLE DISCOVER ROADMAP **Check out the EcomXFactor Youtube Channel:https://tinyurl.com/EcomXFactor-YT Check out the EcomXFactor Facebook group:https://www.facebook.com/groups/EcomXFactor * If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes?It takes less than 60 seconds, and it really makes a difference in helping to convince hard-to-get guests

Our guest today, Kyle Roof is an SEO expert. Kyle is responsible for the development and implementation of all SEO techniques used by the SEO agency High Voltage SEO and the SEO tool PageOptimizer Pro. Kyle is also the co-founder of Internet Marketing Gold, a global community of 3000+ SEO professionals who test and prove cutting-edge SEO techniques. Kyle is also the co-host of SEO Fight Club a weekly YouTube show that covers a multitude of SEO topics.Topics Covered:-How people think Google works vs how it actually works -The basic best practices to giving your content the best chance of ranking quickly -How Kyle won an SEO competition using his secret methodand so much more..For more info: https://app.pageoptimizer.pro/#/register?affiliateCode=BGQR15YP. This coupon code ECOMXF will give 15% OFF POP Agency Monthly Plan https://www.linkedin.com/in/kyle-roof-seo/ **Check out the EcomXFactor Youtube Channel:https://tinyurl.com/EcomXFactor-YT Check out the EcomXFactor Facebook group:https://www.facebook.com/groups/EcomXFactor * If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes?It takes less than 60 seconds, and it really makes a difference in helping to convince hard-to-get guests

Launching a business isn’t easy, but protecting it can be. Robert Wright is an E-commerce and online business Attorney who is an expert in helping entrepreneurs protect their personal assets, bulletproof their brand, and weaponize their works of authorship. Topics Covered: -What are the common legal mistakes you might be doing -How to build your business with the exit sale in mind -The difference between trademarks, copy rights, patents And much more… For more info: www.superherolegal.com https://www.facebook.com/robert.wright.12764   ** Check out the EcomXFactor Youtube Channel: https://tinyurl.com/EcomXFactor-YT Check out the EcomXFactor Facebook group: https://www.facebook.com/groups/EcomXFactor * If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes?It takes less than 60 seconds, and it really makes a difference in helping to convince hard-to-get guests

Jacob Landis, The owner of the ad company Jacob LE, works with a variety of ecom companies, helping them increase profitability and scale their companies with paid ads.Topics Covered: -Secret options for retargeting people who have opted out of tracking. -How to create UTMs and how to use Naming conventions for your campaigns -How to use Facebook automated rules -Optimizing your ads using different Facebook bid types -Mindset tips and realistic expectations for your Facebook ads And much more...For more info:Youtube- https://www.youtube.com/c/JacobLE/featured https://jacob-le.com/ Free course:https://jacob-le.com/fb-0-to-launch/ **Check out the EcomXFactor Youtube Channel:https://tinyurl.com/EcomXFactor-YT Check out the EcomXFactor Facebook group:https://www.facebook.com/groups/EcomXFactor * If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes?It takes less than 60 seconds, and it really makes a difference in helping to convince hard-to-get guests

Our guests today are John and Graham from Addition. Small and medium businesses aren't getting the accountancy service they truly needed. Overpriced fees. DIY bookkeeping. No business insights. Not to mention the old way of keeping receipts in a box, the archaic systems and complete lack of business support. Topics Covered: -Accounting advice for store owners -The benefits of having a CFO -Common money related mistakes store owners make and how to avoid them And much more… For more info: https://www.additionfinance.co/ https://www.instagram.com/addition.finance/ ** Check out the EcomXFactor Youtube Channel: https://tinyurl.com/EcomXFactor-YT Check out the EcomXFactor Facebook group: https://www.facebook.com/groups/EcomXFactor * If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes?It takes less than 60 seconds, and it really makes a difference in helping to convince hard-to-get guests

Jeremy is a Leadership Coach, Consultant and Speaker who helps Soloprenueres start and grow businesses through his company, Torisk Pro Advisors. Jeremy is a serial entrepreneur himself as well as an Author, who’s book Labor To Leadership discusses the power of a driven mindset and illustrates how important it is to understand how all of the elements of a business impact each other. Topics Covered: -Mindset shifts every leader should make -How Jeremy built his business after bankruptcy -Advice for people who are just starting out And much more… For more info: LaborToLeadership.com JeremyTorisk.com LinkedIn.com/jeremytorisk   ** Check out the EcomXFactor Youtube Channel: https://tinyurl.com/EcomXFactor-YT Check out the EcomXFactor Facebook group: https://www.facebook.com/groups/EcomXFactor * If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes?It takes less than 60 seconds, and it really makes a difference in helping to convince hard-to-get guests

Today’s guest, Jay Gibb, is a former software engineer and the Founder and CEO of B2B SaaS company, CloudSponge. Together with his team, Jay has helped thousands of e-commerce businesses optimize their word-of-mouth sales since 2010. With a unique blend of tech expertise and soft skills, Jay is an expert at helping e-commerce stores build the right features to reduce customer acquisition costs and increase sales. Topics Covered: -How important are Referrals -Referrals best practices -The solution Jay and his team are providing and it’s great ROI And much more… For more info: Link to the workbook: https://www.cloudsponge.com/ecomxf Learn about our the Better Sharing plugins: https://www.cloudsponge.com/better-sharing/e-commerce/ ** Check out the EcomXFactor Youtube Channel: https://tinyurl.com/EcomXFactor-YT Check out the EcomXFactor Facebook group: https://www.facebook.com/groups/EcomXFactor * If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes?It takes less than 60 seconds, and it really makes a difference in helping to convince hard-to-get guests