The EcomXFactor Podcast: Ecommerce, Funnels & CRO

Wow, this conversation with Kathleen was really interesting and it exposed a huge pain that ecommerce store owners have. That I must admit, I wasn’t even aware of. Kathleen Booth is the Chief Marketing Officer at clean.io, where she's on a mission to help ecommerce brands grow profits and make smarter marketing decisions by improving the effectiveness of their discount strategies. Discount chrome extensions are eating out profits of store owners and affiliates and this is something that has to be taken care of. During our conversation Kathleen shared insights about: -How platforms and affiliates are exploiting discount codes -Discounts codes strategies to minimizing risks  -How clean.io can help store owners in saving a lot of money and much more... Connect with Kathleen and check out Clean.io: www.clean.io https://www.linkedin.com/in/kathleenslatterybooth/ *** Check out the EcomXFactor Youtube Channel: https://tinyurl.com/EcomXFactor-YT Check out the EcomXFactor Facebook group: https://www.facebook.com/groups/EcomXFactor   * If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes? It takes less than 60 seconds, and it really makes a difference in helping to convince hard-to-get guests

Today's guest is Kyle Sanders. Entrepreneur, endurance athlete, and father of three. This talk was quite unique since we talked about morals, values, the importance of money, and other philosophical questions. Topics we talked about: -Why he started running Ultra marathons and why is being an entrepreneur is like being a long-distance runner -The importance of discipline and humility -Common misconceptions about leadership, money, what’s important… And much more… Connect With Kyle: Website:https://www.legacyonpurposepodcast.com/ IG:https://www.instagram.com/legacyonpurpose/ FB:https://www.facebook.com/LegacyonPurposePodcast

Today's guest is Abbi Perets. Abbi Perets is a copywriter with 20 years of experience working with some of the biggest brands in the world. She’s passionate about writing email sequences and sales pages that help people get their courses, services, and products in front of the people who need them most. Topics we talked about: -How to write better copy by understanding your customers -What has changed in the world of copywriting in the last 20 yrs -Tips and tricks to become more effective and productive with your copywriting And much more… Connect With Abbi: Website: www.successfulfreelancemom.com IG: @abbiperets Facebook: www.facebook.com/groups/writingmomconference/

If you’re not experimenting in your business, this episode is for you. This episode was like a crash course in experimentation and split testing. Our guest today was Jonny Longden. Jonny is Conversion Director at Journey Further, a performance marketing agency working with the world's leading brands. During his 15 year career of improving websites with strategy, experimentation and data, he built and led the conversion team at Sky, as well overseeing the ecommerce strategy and operations at Principal Hotel Company. In this episode we dived deep into the concepts of Split testing, why are they important, how to conduct split tests and experiments, the pitfalls that need to be avoided when experimenting, and much more. Connect with Jonny: https://www.journeyfurther.com/ https://www.linkedin.com/in/jonnylongden

If you’re having problems with having too many hats and scaling your business, this episode would definitely inspire you. Today's guest is Lucas Caneda a professional rugby player and entrepreneur. In this episode, we talked about: -Combining different aspects in life -Trying to find and follow your passion -How Lucas and his team are rebranding a French Rugby team: gaining followers, creating a token, empowering the athletes And much more… Connect with Lucas: Linkedin: https://www.linkedin.com/in/lucas-caneda-9a8195141/ Sarlet Rugby IG: https://www.instagram.com/sarlatrugby/ Websites: https://uniqornincubator.com/ https://challengerx.io/

Today's guest is Dan Kleinman. After selling his eCommerce store Dan realized that eCommerce store owners are in need of better content and a better system to recruiting brand ambassadors. So he decided to launch Bambasaddors. Which is a service that helps eCommerce store owners in getting more user-generated content. In this podcast, we talked about brand ambassadors, the importance of social proof, and much more. Connect with Dan: Linkedin: https://www.linkedin.com/in/kleinmandan/ Website: https://bambassadors.com/

If you’re anything like me, you never know how to choose your wine. And you’re probably not alone. and Nicolas, our guest today is looking to solve this. Nicolas is a serial entrepreneur with several successful start-ups under his belt. His current venture is Palate Club, a machine learning solution that matches wines with a user’s unique taste. On top of the matching solution are an app and an e-commerce platform.  In this conversation, we covered different topics, such as: How did Nicolas come up with this idea? What positions did Nicolas Hire first? Personalization opportunities in the food & beverage industry The role of CEO in a startup and much more... Connect with Nicolas: Twitter: @mendi Email: nicolas@palateclub.com Palate Club on the web: www.palateclub.com Palate Club on iOS: https://apps.apple.com/us/app/palate-club-wine-tasting-app/id1387419259 Palate Club on Android: https://play.google.com/store/apps/detailsid=com.palateclub&hl=fr&gl=US

Today's guest is Jeff Mendelson, the host of the One Big Tip Podcast. Jeff also runs a full-service digital marketing agency where he helps startups and businesses increase their profits. We talked about: -How to choose your projects -How to hire -How to make sure you have the right expectations -What is the special thing Jeff does in order to create a real connection with his team members And much more… Connect with Jeff: Website: https://jeffmendelson.com/ Linkedin: https://www.linkedin.com/in/jeffmendelson/ Podcast: https://jeffmendelson.com/onebigtip/

Today’s guest is Chase Clymer Chase is the Co-founder at Electric Eye where he and his team create Shopify-powered sales machines from strategic design, development, and marketing decisions. He is also the host of Honest Ecommerce, a weekly podcast with actionable advice to increase their sales and grow their business. We talked about: -Page speed importance -How to design your store correctly, what should you have in your nav bar -Best practices for improving Conversions rates and AOV And much more... Website: http://honestecommerce.co/ Website: http://electriceye.io/ Twitter: https://twitter.com/chaseclymer Youtube:https://www.youtube.com/channel/UCoIDYbz6QemLNgDWbj-7kTA

Andrya is the founder of Vox Verba an AI-based solution that Transforms your customer's own words into sales copy. -How to use customers reviews to generate great copy -How to be more customer-centric -How using Idioms can boost your conversion rates -How every store owner can use Vox Verba and their AI-based solution to gain insights about their customers and much more… Connect with Andrya: Website: Voxverba.com IG: VoxVerba Promo code: EcomXF20