The EcomXFactor Podcast: Ecommerce, Funnels & CRO The Importance of Data Unification | Kathleen Booth & Yaron Been
Kathleen is SVP of Marketing at Tradeswell, where she's on a mission to empower a new generation of digital-first marketplace brands.
Prior to joining Tradeswell, she led marketing at several VC-backed B2B SaaS businesses in the ecommerce and cybersecurity spaces, and was the founder and CEO of a digital marketing agency where she advised hundreds of companies on go-to-market and digital marketing strategies.
Topics Covered:
-What is Data unification and why is it important?
-The challenges the ecommerce teams encounter when they try to analyze data
-Data vs insights
-Trends and insights in the ecommerce landscapeFor more info:
https://www.linkedin.com/in/kathleenslatterybooth/
https://twitter.com/KathleenLBooth
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