unbillable hours - a podcast about better professional services marketing

Flo recently hopped onto Alastair McDermott's "Recognized Authority" podcast to discuss some fresh ideas for consultancy content creation - here's the replay for you: Check out the Recognized Authority Podcast here! Voices, production, etc., by Alastair McDermott Creative and design advice by @calmar.creativ Into, outro voiceover by @iamthedakota Music also by @iamthedakota Pls. find the shownotes to this episode at unbillable-hrs.com

Improving, i.e., focusing, strategizing, and scaling a firm's business development efforts, can be a somewhat lengthy journey. Soo... how could you fast-track it? Listen to Ash and Flo discuss the journey, its usual stages, and what to do during which to get to where you'd like to be much quicker. Voices, production, etc. by Ash and Flo. Creative and design advice by @calmar.creativ Into, outro voiceover by @iamthedakota Music also by @iamthedakota

A lot gets said about "BizDev," but much of it comes in the form of tactical tips. Surely, there must be a comprehensive strategy and method for it, too? We asked Costas Papaikonomou, who recently wrote a book about both. His central hypothesis: Talk to lots of people over decaf, and often! Episode guest: Costas Papaikonomou, co-founder, Happen, and author of - among other things - "The Magic Ingredient: Business Development for Creative Professionals." Voices, production, etc. by Ash and Flo. Creative and design advice by @calmar.creativ Into, outro voiceover by @iamthedakota Music also by @iamthedakota Pls. find the shownotes to this episode at unbillable-hrs.com!

In this episode, Ash and Flo discuss the challenges of content marketing in 2023 and provide examples of where firms go wrong. They explore the impact of elections on consulting firms and the importance of positioning as agile in a changing market. They also discuss the effectiveness of targeted marketing and the importance of engagement, valuable content, and building brand visibility.

Does your firm market all its greatest thinking? Or does it keep some stuff not just in the back of the shop? If it's the latter - consider bringing some of it not just into the store but right up in front and into the "shopping window," i.e., your marketing, where everybody can see it right away... Uh, we'll explain: Voices, production, etc. by Ash and Flo. Creative and design advice by @calmar.creativ Into, outro voiceover by @iamthedakota Music also by @iamthedakota  

Let's close the books for '23, shall we? (Ash and Flo discuss the year and share some podcast metrics to prove how kind y'all have been to us. Thanks for listening!). Voices, production, etc. by Ash and Flo. Creative and design advice by @calmar.creativ Into, outro voiceover by @iamthedakota Music also by @iamthedakota Pls. get the shownotes for this episode at unbillable-hrs.com

Here you go, friends: A Christmas Episode (so to speak)! Well, ok - we're not talking about Santa, but about Marketing as a "BizDev multiplier"... and explain why the discipline works in this way. But hey - maybe you can listen to it in a festive spirit? While saving the last PowerPoint decks before signing off? We sure hope you get to sign off... eventually. Happy Holidays, and thanks for sticking with us for another year. You're great! Voices, production, etc. by Ash and Flo. Creative and design advice by @calmar.creativ Into, outro voiceover by @iamthedakota Music also by @iamthedakota  

Consultancies grow through "stages," just like every other business. But which stages exactly - and how should firm marketers behave during each? Ash and Flo discuss with Joe O'Mahoney, Prof. of consulting at Cardiff Business School, author, and consultant to boutique firms. Episode guest: Prof. Joe O'Mahoney, joeomahoney.com Voices, production, etc. by Ash and Flo. Creative and design advice by @calmar.creativ Into, outro voiceover by @iamthedakota Music also by @iamthedakota Pls. find the shownotes to this episode at unbillable-hrs.com. 

"Why don't professional services firms win work?" Turns out this question - which is (almost) the title of a recent thinkpiece by research firm Source Global - has a lot to do with "marketing"... and Ash and Flo discuss why in this episode. Voices, production, etc. by Ash and Flo. Creative and design advice by @calmar.creativ Into, outro voiceover by @iamthedakota Music also by @iamthedakota Please find the shownotes to this episode at unbillable-hrs.com.

Whether your firm is considering partnering with another vendor or it's pushing to "rise through the tiers" of an existing partnership: You'll likely get asked a few questions about how marketing might help to make the consultancy a more valuable partner. Well... we've got you covered (of course)! Because Ash and Flo spoke to Leahanne Hobson, channel partnership expert, who shared many a great insight about becoming partner-able as a firm: Episode guest: Leahanne Hobson, founder and CEO, Alinea Partners. Voices, production, etc. by Ash and Flo. Creative and design advice by @calmar.creativ Into, outro voiceover by @iamthedakota Music also by @iamthedakota Please find the shownotes to this episode at unbillable-hrs.com.