unbillable hours - a podcast about better professional services marketing S27E2 - Increasing engagement
Jan 26, 2024
In this episode, Ash and Flo discuss the challenges of content marketing in 2023 and provide examples of where firms go wrong. They explore the impact of elections on consulting firms and the importance of positioning as agile in a changing market. They also discuss the effectiveness of targeted marketing and the importance of engagement, valuable content, and building brand visibility.
Chapters
Transcript
Episode notes
1 2 3 4 5
Introduction
00:00 • 2min
Exploring Engagement Challenges in Various Consulting Firms
02:02 • 2min
Positioning as Agile in a Changing Market
03:45 • 12min
Success in Targeted Marketing and Challenges in Agility Initiatives
16:15 • 2min
Increasing engagement, driving results, and building brand
18:32 • 4min