Positioning as Agile in a Changing Market

The chapter emphasizes the importance of positioning oneself as agile in a changing market and highlights the need to focus on what you are trying to sell rather than how you position the firm. It discusses the challenges of grasping high-concept ideas such as AI and digital transformation and the impact of being too removed from clients' day-to-day business struggles. Clear and effective communication in marketing and business development is also explored.