unbillable hours - a podcast about better professional services marketing

Consultancies grow through "stages," just like every other business. But which stages exactly - and how should firm marketers behave during each? Ash and Flo discuss with Joe O'Mahoney, Prof. of consulting at Cardiff Business School, author, and consultant to boutique firms. Episode guest: Prof. Joe O'Mahoney, joeomahoney.com Voices, production, etc. by Ash and Flo. Creative and design advice by @calmar.creativ Into, outro voiceover by @iamthedakota Music also by @iamthedakota Pls. find the shownotes to this episode at unbillable-hrs.com. 

"Why don't professional services firms win work?" Turns out this question - which is (almost) the title of a recent thinkpiece by research firm Source Global - has a lot to do with "marketing"... and Ash and Flo discuss why in this episode. Voices, production, etc. by Ash and Flo. Creative and design advice by @calmar.creativ Into, outro voiceover by @iamthedakota Music also by @iamthedakota Please find the shownotes to this episode at unbillable-hrs.com.

Whether your firm is considering partnering with another vendor or it's pushing to "rise through the tiers" of an existing partnership: You'll likely get asked a few questions about how marketing might help to make the consultancy a more valuable partner. Well... we've got you covered (of course)! Because Ash and Flo spoke to Leahanne Hobson, channel partnership expert, who shared many a great insight about becoming partner-able as a firm: Episode guest: Leahanne Hobson, founder and CEO, Alinea Partners. Voices, production, etc. by Ash and Flo. Creative and design advice by @calmar.creativ Into, outro voiceover by @iamthedakota Music also by @iamthedakota Please find the shownotes to this episode at unbillable-hrs.com.  

As we inch closer to the end of the year... how about you review ALL your firm's comms to clients? Like... all of it. No, really - it's a great idea. Let us explain! Voices, production, etc. by Ash and Flo. Creative and design advice by @calmar.creativ Into, outro voiceover by @iamthedakota Music also by @iamthedakota Please find the shownotes to this episode at unbillable-hrs.com.

We've discussed "offering development" before, but, since it's so important and all that, we'll discuss it again - and share a dedicated framework for developing entire sets of offerings which, it just so happens, is super-conducive to marketing effectiveness. Enjoy! Voices, production, etc. by Ash and Flo. Creative and design advice by @calmar.creativ Into, outro voiceover by @iamthedakota Music also by @iamthedakota

Allright, so you've played around with ChatGPT, and even installed Discord to get to test Midjourney - but you're still unclear how, exactly, AI might help you with consultancy marketing in serious ways? Then listen to Alastair McDermott tips for practical, no-nonsense ways of leveraging the tech. Episode guest: Alastair McDermott, founder, The Recognized Authority Voices, production, etc. by Ash and Flo. Creative and design advice by @calmar.creativ Into, outro voiceover by @iamthedakota Music also by @iamthedakota Pls. find the shownotes for this episode at unbillable-hrs.com

We’ve previously referred to consultancy marketing’s key objective as “building trust with strangers,” but, uh, didn’t really answer the question how, exactly, you’d go about doing it… which is a miss this episode will fix: Ash and Flo speak to “The B2B Marketer” and consultancy marketing expert Martin Williams, who has the very framework you’ll need for getting the job done: the “Pyramid of Trust:” Episode guest: Martin J. Williams, founder, theb2bmarketer.com Voices, production, etc. by Ash and Flo. Creative and design advice by @calmar.creativ Into, outro voiceover by @iamthedakota Music also by @iamthedakota Please find the shownotes for this episode at unbillable-hrs.com.

Has your firm "productized" its services yet? If not, then this episode will hopefully change that - because our guest, Luk Smeyers, explains not only why you should do it and to which ends - but also shares tips for getting started:  Episode guest: Luk Smeyers, founder, The Visible Authority. Voices, production, etc. by Ash and Flo. Creative and design advice by @calmar.creativ Into, outro voiceover by @iamthedakota Music also by @iamthedakota Pls. find the shownotes for this episode at unbillable-hrs.com

It's funny, isn't it? Consulting, as an industry, is all about "creating value" - and yet, so many firms struggle with communicating what, exactly, they mean by it. Let's try and fix this with a single episode of this very podcast, shall we? Voices, production, etc. by Ash and Flo. Creative and design advice by @calmar.creativ Into, outro voiceover by @iamthedakota Music also by @iamthedakota Pls. find the shownotes for this episode at unbillable-hrs.com

We're sorry... did someone just say their firm's marketing planning "s#cks?" No biggie, friend - we've got you ... with this minisode and the planning framework within: Voices, production, etc. by Ash and Flo. Creative and design advice by @calmar.creativ Into, outro voiceover by @iamthedakota Music also by @iamthedakota