unbillable hours - a podcast about better professional services marketing

We're revisiting all things KPI, targets, and measurement in this one... and Flo and Ash share their method and model for building a dashboard that will enable you to predict and report on business outcomes. Oh, and a note: DO make sure to grab the shownotes on unbillable-hrs.com ... they come with a fully editable PowerPoint including the model Ash and Flo discuss here, plus a collection of Benchmark conversion rates for your own funnel! Voices, production, etc. by Ash and Flo. Creative and design advice by @calmar.creativ Into, outro voiceover by @iamthedakota Music also by @iamthedakota Pls. find the shownotes for this episode at unbillable-hrs.com.

Flo recently hopped onto Alastair McDermott's "Recognized Authority" podcast to discuss some fresh ideas for consultancy content creation - here's the replay for you: Check out the Recognized Authority Podcast here! Voices, production, etc., by Alastair McDermott Creative and design advice by @calmar.creativ Into, outro voiceover by @iamthedakota Music also by @iamthedakota Pls. find the shownotes to this episode at unbillable-hrs.com

As we're entering planning season, a lot of us are under pressure to "do more with less" next fiscal... so how do we do it? (HOW?!?). Ash and Flo share some insights around where you might, in fact, find some budget you could save in your current budgets ... without hurting your results, of course. Plus, they share a framework for how to find specific darlings to kill... ("imagine a spreadsheet," really?). Voices, production, etc. by Ash and Flo. Creative and design advice by @calmar.creativ Into, outro voiceover by @iamthedakota Music also by @iamthedakota Pls. find the shownotes for this episode at unbillable-hrs.com.  

You'll be planning events for your consultancy, no? Then you might as well go ahead and listen to this episode, where Ash and Flo get some tips for how to run them well in '23 by consultancy event expert Lynda Field (she's awesome!). Episode guest: Lynda Field, founder, Lynda Field Productions.  Voices, production, etc. by Ash and Flo. Creative and design advice by @calmar.creativ Into, outro voiceover by @iamthedakota Music also by @iamthedakota Pls. find the shownotes to this episode at unbillable-hrs.com.

Ding-ding-ding... it's that time of the year! We've officially left Q2 behind and, with it, the first half of 2023. And... uh... where are we now? And where are things headed? Ash and Flo discuss 7 observations they've made in the first half of this year in a run down of the - now official - ubhrs "state of consultancy marketing, year '23 edition." There are even a few tips re. how to cope in here! Voices, production, etc. by Ash and Flo. Creative and design advice by @calmar.creativ Into, outro voiceover by @iamthedakota Music also by @iamthedakota Pls. find the shownotes for this episode at unbillable-hrs.com.

"Specificity" is crucial in all things consultancy marketing: Ideal client profiles, firm positioning, service design, messaging ... etc. So, how can marketers get as specific as they should be? Ash and Flo discuss a framework they've found in the wild and which you might find helpful: Voices, production, etc. by Ash and Flo. Creative and design advice by @calmar.creativ Into, outro voiceover by @iamthedakota Music also by @iamthedakota Pls. find the shownotes for this episode at unbillable-hrs.com.

If you haven't been living under a rock (or stuck at your desk for this one big proposal), you have heard about "ABM." But what, exactly, is it - and how could you make it work for your consultancy? We asked someone who knows: Fullfunnel.io's Stapho Thienpont. Episode guest: Stapho Thienpont, Fullfunel.io. Voices, production, etc. by Ash and Flo. Creative and design advice by @calmar.creativ Into, outro voiceover by @iamthedakota Music also by @iamthedakota   Pls. find the shownotes for this episode at unbillable-hrs.com.

We sure do talk a lot about "systems" and "processes" on this podcast. But today, we'll kick it up to the next level - and discuss "operational excellence" in marketing with expert guest Joseph Paris. Listen to his tips for how to leverage OpEx principles and practices in your day-to-day! Episode guest: Joseph Paris, author, consultant, and chairman, Xonitek group.  Voices, production, etc. by Ash and Flo. Creative and design advice by @calmar.creativ Into, outro voiceover by @iamthedakota Music also by @iamthedakota Pls. find the shownotes for this episode at unbillable-hrs.com.

How can consultancy marketers make firm-wide change? We asked someone who should know because “making change” is part of their marketing executive day job: Marc Appel, head of content and editorial strategy at Accenture. Episode guest: Marc Appel, head of content and editorial strategy, Accenture. Voices, production, etc., by Ash and Flo. Creative and design advice by @calmar.creativ Into, outro voiceover by @iamthedakota Music also by @iamthedakota Pls. find the shownotes to this episode at unbillable-hrs.com.

Ever heard of a "diagnostic funnel?" It's like one of the old buzzfeed.com quizzes, but better - and for consultancy marketing. Ash and Flo explain how you might use these, and give examples (pls. see our shownotes for links!). Voices, production, etc. by Ash and Flo Creative and design advice by @calmar.creativ Into, outro voiceover by @iamthedakota Music also by @iamthedakota Pls. find the shownotes for this episode at unbillable-hrs.com.