unbillable hours - a podcast about better professional services marketing

"Specificity" is crucial in all things consultancy marketing: Ideal client profiles, firm positioning, service design, messaging ... etc. So, how can marketers get as specific as they should be? Ash and Flo discuss a framework they've found in the wild and which you might find helpful: Voices, production, etc. by Ash and Flo. Creative and design advice by @calmar.creativ Into, outro voiceover by @iamthedakota Music also by @iamthedakota Pls. find the shownotes for this episode at unbillable-hrs.com.

If you haven't been living under a rock (or stuck at your desk for this one big proposal), you have heard about "ABM." But what, exactly, is it - and how could you make it work for your consultancy? We asked someone who knows: Fullfunnel.io's Stapho Thienpont. Episode guest: Stapho Thienpont, Fullfunel.io. Voices, production, etc. by Ash and Flo. Creative and design advice by @calmar.creativ Into, outro voiceover by @iamthedakota Music also by @iamthedakota   Pls. find the shownotes for this episode at unbillable-hrs.com.

We sure do talk a lot about "systems" and "processes" on this podcast. But today, we'll kick it up to the next level - and discuss "operational excellence" in marketing with expert guest Joseph Paris. Listen to his tips for how to leverage OpEx principles and practices in your day-to-day! Episode guest: Joseph Paris, author, consultant, and chairman, Xonitek group.  Voices, production, etc. by Ash and Flo. Creative and design advice by @calmar.creativ Into, outro voiceover by @iamthedakota Music also by @iamthedakota Pls. find the shownotes for this episode at unbillable-hrs.com.

How can consultancy marketers make firm-wide change? We asked someone who should know because “making change” is part of their marketing executive day job: Marc Appel, head of content and editorial strategy at Accenture. Episode guest: Marc Appel, head of content and editorial strategy, Accenture. Voices, production, etc., by Ash and Flo. Creative and design advice by @calmar.creativ Into, outro voiceover by @iamthedakota Music also by @iamthedakota Pls. find the shownotes to this episode at unbillable-hrs.com.

Ever heard of a "diagnostic funnel?" It's like one of the old buzzfeed.com quizzes, but better - and for consultancy marketing. Ash and Flo explain how you might use these, and give examples (pls. see our shownotes for links!). Voices, production, etc. by Ash and Flo Creative and design advice by @calmar.creativ Into, outro voiceover by @iamthedakota Music also by @iamthedakota Pls. find the shownotes for this episode at unbillable-hrs.com.  

And here it is (finally, sigh!): In this episode, Ash and Flo present their model for what, exactly, "strategic" consultancy marketing is and how it works within a firm. It's a bit of a tying together of lots of loose ends from previous episode into something coherent - and we sure hope it'll be helpful to you and your work. Voices, production, etc. by Ash and Flo. Creative and design advice by @calmar.creativ Into, outro voiceover by @iamthedakota Music also by @iamthedakota Pls. find the shownotes for this episode at unbillable-hrs.com.

"Ok, what are we doing for Father's Day tomorrow," asks the managing partner for the first time ever as he steps into the marketing office... the evening before. Ever had something like that happen to you? Then listen to our tips for preventing it from happening ever again here: Voices, production, etc. by Ash and Flo Creative and design advice by @calmar.creativ Into, outro voiceover by @iamthedakota Music also by @iamthedakota Pls. find the shownotes for this episode at unbillable-hrs.com.  

Is your marketing function providing in-house trainings to consulting colleagues? If not... you might want to consider changing that. Listen to Ash's and Flo's reasons for why marketers should train consultants and their tips for how and in what. They even share some tips for how to get your "training service" started! Voices, production, etc. by Ash and Flo. Creative and design advice by @calmar.creativ Into, outro voiceover by @iamthedakota Music also by @iamthedakota Pls. find the shownotes for this episode at unbillable-hrs.com.

It's still an under-utilized source of differentiation, marketing success, and firm growth: Proper market segmentation. We mean the kind where you DON'T just go after entire industries but create much more helpful sub-segments to increase your marketing's effectiveness. And in this minisode, we explain how you can get to them by viewing your market through four simple "lenses." Voices, production, etc. by Ash and Flo Creative and design advice by @calmar.creativ Into, outro voiceover by @iamthedakota Music also by @iamthedakota Pls. find the shownotes for this episode at unbillable-hrs.com.

We speak about "stakeholder engagement" a lot on this podcast. And in this episode, Ash and Flo bring it home - to "corporate comms." Listen to hear their views and tips around working with the function to improve your marketing results! Voices, production, etc. by Ash and Flo. Creative and design advice by @calmar.creativ Into, outro voiceover by @iamthedakota Music also by @iamthedakota Pls. find the shownotes for this episode at unbillable-hrs.com.