unbillable hours - a podcast about better professional services marketing

Next up: How to map your consultancy's content to the service buying journey of your ideal clients, and improve the effectiveness of your inbound efforts (like, literally, that's what's in this week's minisode: We discuss the why, how, and what to watch out for when mapping your content to your clients' service buying journey... let's go!): Voices, production, etc. by Ash and Flo Creative and design advice by @calmar.creativ Into, outro voiceover by @iamthedakota Music also by @iamthedakota Pls. find the shownotes for this episode at unbillable-hrs.com.

In this episode, Ash and Flo chat about the difficulties of getting your organic social media posts to work these days... and then share a framework that helps you write effective posts. Plus, we also talk about how AI-generated content can help optimize your posts... Voices, production, etc. by Ash and Flo Creative and design advice by @calmar.creativ Into, outro voiceover by @iamthedakota Music also by @iamthedakota

Need new insights, content ideas - or even content pieces? Don't go off and reinvent the wheel... use the assets your firm already has instead! In this "solo episode", a lone Flo shares our seven tips for "where to find" ideas, expertise, and collateral you can repurpose while Ash is out "doing Ash stuff" somewhere in Europe. Enjoy! Voices, production, etc. by Flo (Ash is out today!) Creative and design advice by @calmar.creativ Into, outro voiceover by @iamthedakota Music also by @iamthedakota Pls. find the shownotes for this episode at unbillable-hrs.com.

We're not saying this is always the case... BUT: Sometimes, when consultancy marketing efforts seem to "not do much," it's not marketing's (or: marketers') fault - but the consequence of misconceptions. Here's more: Voices, production, etc. by Ash and Flo. Creative and design advice by @calmar.creativ Into, outro voiceover by @iamthedakota Music also by @iamthedakota

"How can I convince a consultancy exec who 'doesn't believe in marketing' to invest in marketing?" is a question both Ash and Flo are hearing more often these days - and so we decided to answer it, comprehensively, in a single episode. Enjoy! Voices, production, etc. by Ash and Flo. Creative and design advice by @calmar.creativ Into, outro voiceover by @iamthedakota Music also by @iamthedakota Pls. find the shownotes to this episode at unbillable-hrs.com.

So, how will generative AI change professional services marketing? We’ve promised to revisit this very question for a while now – and, in this episode, do it with the help of Hinge Marketing’s Karl Feldman and Austin McNair, who have a strong point of view on the matter. Episode guests: Karl Feldman, senior partner, and Austin McNair, senior marketing manager, Hinge Marketing. Voices, production, etc., by Ash and Flo. Creative and design advice by @calmar.creativ Into, outro voiceover by @iamthedakota Music also by @iamthedakota   Pls. find the show notes for this episode at https://unbillable-hrs.com.

Since we, uh... lost our original episode for today (which was all about "misconceptions"), Flo had to go back into the dusty archives and uncover this classic, which is about the capabilities and mechanisms your firm should have within its marketing function. Enjoy! Voices, production, etc. by Ash and Flo. Creative and design advice by @calmar.creativ Into, outro voiceover by @iamthedakota Music also by @iamthedakota Pls. find the shownotes to this episode at unbillable-hrs.com.

With the economy changing yet again -  should firms update their Thought Leadership strategies? Ash and Flo asked this very question to an expert who should know because he's just researched it: Here's our new episode with Grist's Andrew Rogerson! Episode guest: Andrew Rogerson, founder and Managing Director, Grist. Voices, production, etc. by Ash and Flo. Creative and design advice by @calmar.creativ Into, outro voiceover by @iamthedakota Music also by @iamthedakota Pls. find the shownotes to this episode at unbillable-hrs.com.

Ash and Flo continue our mini-series about "digital-first go to market," and discuss why, and how firms should design a consistent, cohesive story about their clients, their firm, and the services they offer, instead of whipping up disconnected messaging documents and talking points here and there. Voices, production, etc. by Ash and Flo. Creative and design advice by @calmar.creativ Into, outro voiceover by @iamthedakota Music also by @iamthedakota Pls. find the shownotes for this episode at unbillable-hrs.com!  

Let's discuss "ecosystem" partnerships, joint go-to-market, and co-marketing with someone who's crushing it with their consultancy, shall we? Ash and Flo interview Stitch's Michael Burton about how his firm partners with software vendor, Twilio, to help clients digitalize their marketing. It's a case study! Episode guest: Michael Burton, co-founder and CEO, Stitch Voices, production, etc. by Ash and Flo. Creative and design advice by @calmar.creativ Into, outro voiceover by @iamthedakota Music also by @iamthedakota Pls. find the shownotes for this episode at unbillable-hrs.com!