unbillable hours - a podcast about better professional services marketing

So, how will generative AI change professional services marketing? We’ve promised to revisit this very question for a while now – and, in this episode, do it with the help of Hinge Marketing’s Karl Feldman and Austin McNair, who have a strong point of view on the matter. Episode guests: Karl Feldman, senior partner, and Austin McNair, senior marketing manager, Hinge Marketing. Voices, production, etc., by Ash and Flo. Creative and design advice by @calmar.creativ Into, outro voiceover by @iamthedakota Music also by @iamthedakota   Pls. find the show notes for this episode at https://unbillable-hrs.com.

Since we, uh... lost our original episode for today (which was all about "misconceptions"), Flo had to go back into the dusty archives and uncover this classic, which is about the capabilities and mechanisms your firm should have within its marketing function. Enjoy! Voices, production, etc. by Ash and Flo. Creative and design advice by @calmar.creativ Into, outro voiceover by @iamthedakota Music also by @iamthedakota Pls. find the shownotes to this episode at unbillable-hrs.com.

With the economy changing yet again -  should firms update their Thought Leadership strategies? Ash and Flo asked this very question to an expert who should know because he's just researched it: Here's our new episode with Grist's Andrew Rogerson! Episode guest: Andrew Rogerson, founder and Managing Director, Grist. Voices, production, etc. by Ash and Flo. Creative and design advice by @calmar.creativ Into, outro voiceover by @iamthedakota Music also by @iamthedakota Pls. find the shownotes to this episode at unbillable-hrs.com.

Ash and Flo continue our mini-series about "digital-first go to market," and discuss why, and how firms should design a consistent, cohesive story about their clients, their firm, and the services they offer, instead of whipping up disconnected messaging documents and talking points here and there. Voices, production, etc. by Ash and Flo. Creative and design advice by @calmar.creativ Into, outro voiceover by @iamthedakota Music also by @iamthedakota Pls. find the shownotes for this episode at unbillable-hrs.com!  

Let's discuss "ecosystem" partnerships, joint go-to-market, and co-marketing with someone who's crushing it with their consultancy, shall we? Ash and Flo interview Stitch's Michael Burton about how his firm partners with software vendor, Twilio, to help clients digitalize their marketing. It's a case study! Episode guest: Michael Burton, co-founder and CEO, Stitch Voices, production, etc. by Ash and Flo. Creative and design advice by @calmar.creativ Into, outro voiceover by @iamthedakota Music also by @iamthedakota Pls. find the shownotes for this episode at unbillable-hrs.com!

A recent LinkedIn post about how "CRM is a business process, not a software" by friend of the show, Mark Wainwright, prompted us to bring back this hit from our archive: Our conversation with Mark about consultancy sales, sales processes - and CRM software. It's a "director's cut" of episodes S12E2 and S12E3 (combined for your convenience)... and we hope you enjoy it! Episode guest: Mark Wainwright, principal and owner, Wainwright Insight. Voices by Ash and Flo. Production by crossing the river studios Creative and design advice by @calmar.creativ Into, outro voiceover by @iamthedakota Music also by @iamthedakota Please get the shownotes to this episode on unbillable-hrs.com (1) and (2). 

Continuing our miniseries about "digital-first" marketing strategies, Ash and Flo discuss the now-more-important-than-ever discipline of "client journey design" ... and share 10 questions consultancy marketers should ask themselves. Voices by Ash and Flo. Production by crossing the river studios Creative and design advice by @calmar.creativ Into, outro voiceover by @iamthedakota Music also by @iamthedakota Pls. find the shownotes to this episode at unbillable-hrs.com.  

We've been discussing "digital-first" bizdev and marketing for a bit now... and we're getting even more into the weeds of the concept with this one: Ash and Flo discuss how you might derive a "digital-first" marketing strategy using a real-world example from Flo to keep things (hopefully) helpful and practical. Do give it a listen and tell us what you think?   Voices by Flo (Ash couldn't join this one) Production by crossing the river studios Creative and design advice by @calmar.creativ Into, outro voiceover by @iamthedakota Music also by @iamthedakota Pls. find the shownotes to this episode at unbillable-hrs.com.

For this episode, we re-visit a concept you've just heard about in S17E3 (if you listened to it, that is): "Digital-first" business development, marketing strategy, and marketing. And this time, we dig a little bit deeper: What, exactly, is the concept about? How does it impact consultancy marketing? And which building blocks could you put in place to enable it? Listen to it here! Voices by Flo (Ash couldn't join this one) Production by crossing the river studios Creative and design advice by @calmar.creativ Into, outro voiceover by @iamthedakota Music also by @iamthedakota Pls. find the shownotes to this episode at unbillable-hrs.com.

Alright, alright: It's the new year, so we should spend at least some time thinking about what's coming in the world of consultancy marketing. And to make it more valuable to you, our excellent listeners, we invited a true industry expert with a firm view on all the key trends and shifts we should know about: Luk Smeyers, founder of thevisibleauthority.com (and now three-time returning champion at unbillable hours!) Episode guest: Luk Smeyers, founder, thevisibleauthority.com Voices by Ash and Flo. Production by crossing the river studios Creative and design advice by @calmar.creativ Into, outro voiceover by @iamthedakota Music also by @iamthedakota Pls. find the shownotes to this episode at unbillable-hrs.com.