
The Australian Seller
Helping Australians Take their Consumer Products to the World via Amazon's Marketplaces
Latest episodes

Apr 22, 2022 • 0sec
TAS 124 – India Sourcing Trip for 2022 is back on! Meghla and Marg explain.
G’day, G’day everybody!
It’s been over a month since the last episode, so massive apologies!
It’s been a busy, busy few months. I’ve moved house, held the Amazon Collective with Regina, travelled to Sydney for an Amazon Australia event and last week was up on the Gold Coast for the Retail Global conference where I moderated a panel on International Marketplace expansion and did a presentation on Cool new Tools Amazon’s offering Brands in 2022. If you want to see a recording of the presso – join The Australian Facebook Group!
Back on the Collective, which is a mastermind of 6, 7 and 8 figure Amazon sellers, the first one we held was such a success that we’re holding another! Block out the 29th, 30th and 31st of July and join a small group of big Australian Amazon sellers to mastermind and take your business to the next level. To learn more, head over the www.theaustralianseller.com/collective
Today I’m chatting with Meghla and Marg from www.indiasourcing.net about a trip of a lifetime… the upcoming India Sourcing Trip 2022. I am so excited to be invited back by Meghla as a coach this year, so please join me and dozens of other Amazon and eCommerce sellers on the experience of a lifetime in New Delhi on the 12th to the 19th of October 2022. Register your “obligation free’ interest by heading to www.theaustralianseller.com/india
Don’t forget to join my Facebook Group! Head over to www.theaustralianseller.com/facebook
And I am offering private coaching so please head over to www.theaustralianseller.com/chris to book an hour session with me to make sure you’re heading in the right direction!
If you own or work for a consumer products brand and need help setting up or running your Amazon business, feel free to get in touch with me – I have a new agency, www.Amasphere.com.au – an official Amazon Service Provider.
The post TAS 124 – India Sourcing Trip for 2022 is back on! Meghla and Marg explain. appeared first on The Australian Seller.

Feb 27, 2022 • 50min
TAS 123 – Launching with Amazon PPC, Copywriting, Triple Index Keywords & more with Heath Thompson – The Amazon Alchemist
I’ve just recorded an amazing conversation with Heath Thompson who is, I think, the world’s best Amazon PPC Expert. After listening in on our conversation I think you’ll agree.
Let’s put it this way, (I’m going to fess up here) I’ve been helping a client over the last few months with their PPC and managed to get their ACOS down to around 30% – To be honest, I was really struggling to get it any lower. In the last fortnight, Heath has taken over; totally transformed the account and has already dropped the ACOS to below 20% and it’s still improving. I’ve been schooled!
Learn more about Heath’s PPC course by heading over to www.theaustralianseller.com/heath
Heath has been interviewed by Jamie and Michael over at the Endgame Network as well as helping them directly with their Amazon accounts.
Speaking of Jamie, he’s speaking at Regina and my upcoming Mastermind event on the weekend of the 18th, 19th and 20th of March 2022 called the Amazon Collective. The conference will be held off-site in the beautiful Yarra Valley just outside of Melbourne. It’s strictly for 6, 7 and even 8 figure Amazon business owners based here in Australia and New Zealand – it’s not for newbies of beginners. Thank YOU for your support, and to our amazing sponsors, Zon Guru, FBA Prep Australia, Avask, Dolman Bateman, Elevate Brands and Payoneer.
For more info head over to the www.theaustralianseller.com/collective – there are 2 spots left!
In October this year I am insanely excited to announce that The India Sourcing Trip is back on after 3 years! I am so excited to be invited back by Meghla as a coach this year, so please join me and dozens of other Amazon and eCommerce sellers on the experience of a lifetime in New Delhi on the 12th to the 19th of October 2022. Register your “obligation free’ interest by heading to www.theaustralianseller.com/india
Don’t forget to join my Facebook Group! Head over to www.theaustralianseller.com/facebook
And I am offering private coaching so please head over to www.theaustralianseller.com/chris to book an hour session with me to make sure you’re heading in the right direction!
If you own or work for a consumer products brand and need help setting up or running your Amazon business, feel free to get in touch with me – I have a new agency, Amasphere.com.au an official Amazon Service Provider.
The post TAS 123 – Launching with Amazon PPC, Copywriting, Triple Index Keywords & more with Heath Thompson – The Amazon Alchemist appeared first on The Australian Seller.

Feb 21, 2022 • 32min
TAS 122 – What it takes in 2022 to Succeed on Amazon – Gary Huang 7FSS
Today I welcome back Gary Huang from the 7FSS. Gary pre-records almost all of the sessions for the event that will be happening in a few short weeks from now so you’ll get the inside running on all the latest tips and strategies that 7 figure Amazon sellers have been and are using right now to grow and scale their businesses.
This year the 7FSS starts on the 28th Feb 2022 and runs until the 4th March, and best of all… it’s free!
Regina Peterburgsky and I are holding on weekend of the 18th, 19th and 20th of March 2022 called the Amazon Collective. The conference will be held off-site in the beautiful Yarra Valley just outside of Melbourne. It’s strictly for 6, 7 and even 8 figure Amazon business owners based here in Australia and New Zealand – it’s not for newbies of beginners. Thank YOU for your support, and to our amazing sponsors, Zon Guru, FBA Prep Australia, Avask, Dolman Bateman, Elevate Brands and Payoneer.
For more info head over to the www.theaustralianseller.com/collective
Don’t forget to join my Facebook Group! Head over to www.theaustralianseller.com/facebook
And I am offering private coaching so please head over to www.theaustralianseller.com/chris to book an hour session with me to make sure you’re heading in the right direction!
If you own or work for a consumer products brand and need help setting up or running your Amazon business, feel free to get in touch with me – I have a new agency, www.Amasphere.com.au an official Amazon Service Provider.
The post TAS 122 – What it takes in 2022 to Succeed on Amazon – Gary Huang 7FSS appeared first on The Australian Seller.

Jan 8, 2022 • 59min
TAS 121 – Logistics, USP & Launch Strategies. Jamie Paros from the End Game Network & Shipsavy.com
Today I have the pleasure of interviewing all round good guy, Jamie Paros from the End Game Network. Jamie and Michael Fenech have given so much to the Australian and International Amazon Seller Community so it’s awesome to have Jamie on the show today.
Today we discuss how Jamie and Michael approach product differentiation (USP), mindset, the logistics nightmare, new launching tactics now SFB and Rebates are against TOS and how to save $1,000’s optimising your master carton and pallets.For 10% off your subscription to www.shipsavy.com use code AUSSELLER10
Regina Peterburgsky and I are holding on weekend of the 18th, 19th and 20th of March 2022 called the Amazon Collective. The conference will be held off-site in the beautiful Yarra Valley just outside of Melbourne. It’s strictly for 6, 7 and even 8 figure Amazon business owners based here in Australia and New Zealand – it’s not for newbies of beginners. Thank YOU for your support, and to our amazing sponsors, Zon Guru, FBA Prep Australia, Avask, Dolman Bateman, Elevate Brands and Payoneer.
For more info head over to the www.theaustralianseller.com/collective
Don’t forget to join my Facebook Group! Head over to www.theaustralianseller.com/facebook
And I am offering private coaching so please head over to www.theaustralianseller.com/chris to book an hour session with me to make sure you’re heading in the right direction!
If you own or work for a consumer products brand and need help setting up or running your Amazon business, feel free to get in touch with me – I have a new agency, Amasphere.com.au an official Amazon Service Provider.
The post TAS 121 – Logistics, USP & Launch Strategies. Jamie Paros from the End Game Network & Shipsavy.com appeared first on The Australian Seller.

Dec 11, 2021 • 0sec
TAS 120 – When Amazon Basics rips off your product and how Peak Design responded.
I’ve been so so busy building my little Amazon Account Management agency Amasphere – getting it set up as an official service provider that I have not had time to get a podcast episode out the door for over a month! Apologies!
Anyway today I have a special episode with Peak Design’s head of marketing Adam Saraceno.
Peak Design started 10 years ago with a single camera accessory product, the Camera Capture Clip. Peter Dering launched on Kickstarter and instantly had a runaway success becoming Kickstarter’s 3rd biggest campaign of all time in 2011. Peter was so busy with the campaign, he called on Adam, his old college buddy to help out and Adam has been with Peak design ever since.
They’ve gone on to raise an astounding 34.5 Million dollars in crowdfunding campaigns over the last 10 years.
Today we discuss all of that and what happened when Amazon Basics copied one of their products, how they responded, and the lessons learned from that experience to help you reduce the chances of Amazon stealing your successful product ideas.
Regina Peterburgsky and I are holding on weekend of the 18th, 19th and 20th of March 2022 called the Amazon Collective. The conference will be held off-site in the beautiful Yarra Valley just outside of Melbourne. It’s strictly for 6, 7 and even 8 figure Amazon business owners based here in Australia and New Zealand – it’s not for newbies of beginners.
For more info head over to the www.theaustralianseller.com/collective
Don’t forget to join my Facebook Group! Head over to www.theaustralianseller.com/facebook
And I am offering private coaching so please head over to www.theaustralianseller.com/chris to book an hour session with me to make sure you’re heading in the right direction!
The post TAS 120 – When Amazon Basics rips off your product and how Peak Design responded. appeared first on The Australian Seller.

Oct 5, 2021 • 49min
TAS 119 – How to Crowdfund your next Amazon Product. Crowdfunding guru Vance Lee Explains
A really fun conversation coming your way today with Vance Lee from Live my Playground.
Vance and Johnny Loh are crowdfunding legends who have raised millions over the years on Kickstarter and Indiegogo, using a product launch formula they’ve crafted over many successful projects, not only for themselves but for their students and clients.
Kickstarter and Indiegogo are littered with thousands of unsuccessful projects and we chat in depth about what makes a successful campaign. The parallels between an Amazon launch and a crowdfunding launch, are in many ways, quite similar!
Today we dive into the formula and what it takes to create a successful crowdfunding campaign.
Next Tuesday the 12th at 7.00pm Australian Eastern Standard time Vance and I will be holding a livestream webinar showing you what’s involved. To prepare for the webinar, we’d love for you to fill out a 1 minute questionnaire so head over to www.theaustralianseller.com/crowdfunding – or, if you’re listening to this in the future, please visit the link which will take you to a replay of the webinar.
Don’t forget to join my Facebook Group! Head over to www.theaustralianseller.com/facebook
And I am offering private coaching so please head over to www.theaustralianseller.com/chris to book an hour session with me to make sure you’re heading in the right direction!
If you own or work for an established consumer product Brand, please contact me – my company https://www.amasphere.com.au/ can help you get set up and selling.
The post TAS 119 – How to Crowdfund your next Amazon Product. Crowdfunding guru Vance Lee Explains appeared first on The Australian Seller.

Sep 30, 2021 • 35min
TAS 118 – Sell on Wish? You bet! Shira Levine explains how and why.
This week, I chat to Shira Levine from Wish!
Wish started life about 10 years ago with a goal to make shopping app-based and fun!
There’s no doubt that they accomplished their objective as it really is fun, with the average visitor spending over 9 minutes on the app. However, with a glut of cheap and cheerful Chinese sellers basically taking over the platform, Wish decided to attract established brands to the platform to encourage more consumers to shop there.
Shira’s mission in Australia is to help established brands and sellers like you, set up on Australia’s newest marketplace, and she’s here to help you. Listen to the end as she has some great offers to help you get started, and help you set up, as she did with me recently.
With over 90 million shoppers all over the world, Wish is definitely a Marketplace to consider and today Shira and I have a fun conversation about how it all hangs together.
Don’t forget to join my Facebook Group! Head over to www.theaustralianseller.com/facebook
And I am offering private coaching so please head over to www.theaustralianseller.com/chris to book an hour session with me to make sure you’re heading in the right direction!
If you own or work for an established consumer product Brand, please contact me – my company https://www.amasphere.com.au/ can help you get set up and selling.
The post TAS 118 – Sell on Wish? You bet! Shira Levine explains how and why. appeared first on The Australian Seller.

Sep 12, 2021 • 36min
TAS 117 – How Amazon Sellers are diversifying into Crypto. Regina Peterburgsky review of The Plan
Please welcome back to the show Regina Peterburgsky from the Women on Amazon Podcast. This episode is a little different where we talk about investing in Crypto using a strategy that Amazon Veteran, Dan Hollings has put together called ‘The Plan’.
My brother Mike (if you listened to Episode 105, you’ll remember Mike and I sell together on Amazon) recently went through the training program and has already seen solid returns.
If you’d like to learn more about The Plan after this chat, just head over to www.theaustralianseller.com/theplan
I do want to make it clear, this chat is not investment advice.
Don’t forget to join my Facebook Group! Head over to www.theaustralianseller.com/facebook
And I am offering private coaching so please head over to www.theaustralianseller.com/chris to book an hour session with me to make sure you’re heading in the right direction!
If you own or work for an established consumer product Brand, please contact me – my company https://www.amasphere.com.au/ can help you get set up and selling.
The post TAS 117 – How Amazon Sellers are diversifying into Crypto. Regina Peterburgsky review of The Plan appeared first on The Australian Seller.

Aug 14, 2021 • 32min
TAS 116 – How 7 and 8 figure Amazon sellers have thrived during the pandemic. Gary Huang explains.
G’day, G’day everybody!
This episode please welcome good friend of the show and a great friend of mine, Gary Huang form the 7 Figure Seller Summit which is beginning next week from the 16th – 20th August 2021
Gary was pioneering virtual events before the pandemic hit, so he’s the grand master when it comes holding online events!
There’s a galaxy of expert speakers over 5 days, covering everything from mindset, freight forwarding, listing optimisation, PPC, exits as well as quite a few case studies from 7 and 8 figure Amazon sellers who have managed to thrive in spite of all the obstacles Covid and Amazon have thrown their way in the last 18 months.
The best part about the summit is that it’s Live and its free, but if you want to buy replays of sessions, you can… So head over to: www.7figuresellersummit.com to find out more.
Don’t forget to join my Facebook Group! Head over to www.theaustralianseller.com/facebook
And I am offering private coaching so please head over to www.theaustralianseller.com/chris to book an hour session with me to make sure you’re heading in the right direction!
If you own or work for an established consumer product Brand, please contact me – my company https://www.amasphere.com.au/ can help you get set up and selling.
Now, let’s get on with this week’s show with Gary Huang…
The post TAS 116 – How 7 and 8 figure Amazon sellers have thrived during the pandemic. Gary Huang explains. appeared first on The Australian Seller.

Jul 25, 2021 • 40min
TAS 115 – Sourcing From Polish Markets, India, Vietnam & Yiwu. Candy’s journey selling on Amazon.
Candy Birchill, an e-commerce entrepreneur, shares her fascinating journey from selling at Polish markets to thriving on Amazon. She discusses her initial struggles with private labeling, including a failed attempt that prompted a trip to Yiwu, China. Candy now sources products globally from Vietnam, India, and Europe, imparting valuable insights on product research, launching strategies, and the importance of community support. Her experiences illuminate the challenges and victories of building a successful online business amidst family and corporate life.
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