The Australian Seller TAS 115 – Sourcing From Polish Markets, India, Vietnam & Yiwu. Candy’s journey selling on Amazon.
Jul 25, 2021
Candy Birchill, an e-commerce entrepreneur, shares her fascinating journey from selling at Polish markets to thriving on Amazon. She discusses her initial struggles with private labeling, including a failed attempt that prompted a trip to Yiwu, China. Candy now sources products globally from Vietnam, India, and Europe, imparting valuable insights on product research, launching strategies, and the importance of community support. Her experiences illuminate the challenges and victories of building a successful online business amidst family and corporate life.
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Candy's Early E-commerce Journey
- Candy Birchall started selling on eBay by selling unused items from her home.
- After running out of personal items, she began sourcing products from clearance sales and Polish markets.
Water Bottle Failure
- Candy's first private label product, a water bottle with a spray function, was a failure due to a faulty design.
- She didn't test the sample properly, leading to negative reviews and ultimately binning the inventory.
Keyword-Focused Product Research
- Focus on keyword research rather than solely product-driven research.
- Build a 'keyword sun' by brainstorming various descriptive terms around a core product.