
TAS 115 – Sourcing From Polish Markets, India, Vietnam & Yiwu. Candy’s journey selling on Amazon.
The Australian Seller
Strategic Product Launching
This chapter focuses on innovative strategies for launching a new product across multiple marketplaces while emphasizing the importance of timing, particularly regarding Amazon listings. It highlights the crucial role of building pre-launch awareness through social media and influencer collaborations to maximize sales upon release. Additionally, the discussion covers challenges related to educating customers about new products and the impact of effective sourcing and product photography on marketing success.
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