The Australian Seller TAS 120 – When Amazon Basics rips off your product and how Peak Design responded.
I’ve been so so busy building my little Amazon Account Management agency Amasphere – getting it set up as an official service provider that I have not had time to get a podcast episode out the door for over a month! Apologies!
Anyway today I have a special episode with Peak Design’s head of marketing Adam Saraceno.
Peak Design started 10 years ago with a single camera accessory product, the Camera Capture Clip. Peter Dering launched on Kickstarter and instantly had a runaway success becoming Kickstarter’s 3rd biggest campaign of all time in 2011. Peter was so busy with the campaign, he called on Adam, his old college buddy to help out and Adam has been with Peak design ever since.
They’ve gone on to raise an astounding 34.5 Million dollars in crowdfunding campaigns over the last 10 years.
Today we discuss all of that and what happened when Amazon Basics copied one of their products, how they responded, and the lessons learned from that experience to help you reduce the chances of Amazon stealing your successful product ideas.
Regina Peterburgsky and I are holding on weekend of the 18th, 19th and 20th of March 2022 called the Amazon Collective. The conference will be held off-site in the beautiful Yarra Valley just outside of Melbourne. It’s strictly for 6, 7 and even 8 figure Amazon business owners based here in Australia and New Zealand – it’s not for newbies of beginners.
For more info head over to the www.theaustralianseller.com/collective
Don’t forget to join my Facebook Group! Head over to www.theaustralianseller.com/facebook
And I am offering private coaching so please head over to www.theaustralianseller.com/chris to book an hour session with me to make sure you’re heading in the right direction!
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