The Law Firm Blueprint

Seth and Jay discuss recent GMB/GBP changes and the ability to get into new geographic locations. People want to have a local lawyer, but what does that really mean? Each potential client has a different idea of what close is to them, so what's important is making your location as central as possible. The recent changes make it so that a firm is not able to have a pin on the map for an entire city anymore, and only businesses that are closer to the person searching are actually seen. The local three pack is also something that can be observed to see the top businesses in the area. They continue the podcast with talking about how to react to departing employees (who gave notice) and other problems for a scaling law firm.

Join Seth and Jay as Seth returns from NTL in Miami and they talk about the impact of staff/attorney transitions out of the firm on remaining team members, More about GMB offices and if you should open more and when, and other topics about growing your firm.

Listen in on Seth and Jay discussing how they encourage their teams to cross sell and generate referrals, and learn about some missteps Jay made when trying to develop a firm-wide program for referral growth. They talk about how incentives for referrals can work and what makes them more successful in the long run. With Covid-19, new methods of customer acquisition are being made to successfully find people that can fit with your firm. Referrals for lawyers are especially apparent and can be useful when people come to you that need an attorney that is in a different specialization than you. Experience when being a lawyer is very important, so lawyers refer customers to other specialized attorneys all the time to best serve them. Making this a part of the firm's DNA is the best way to generate new business and partnerships that can serve you in the long-run.

Welcome a brand new year with Seth and Jay as they talk about the changes to GMB/Google Business Profile, The anniversary of Jay's Systems group and the # of systems he has given away in a year, What to do when systems are NOT followed, Training a VA versus dropping them into a workload and having them sink or swim, and the purpose and value to an all hands on deck meeting.

Welcome to the last show of 2021! Join Seth and Jay as they talk about what freedoms you should give your top employees as they exit the day to day operations. As employees start to stay with your company for longer periods of time, they should have room for them to grow and move up within the company. This means allowing for more of a hands off approach to their management as well as new responsibilities that they are now in charge of. When moving into higher level positions, there are more expectations to be able to delegate work that may take longer or not be necessary. Active communication is always important for these transitions as well as making sure the employee has everything they need to be successful, whether that's new technology or programs that would make their job easier. Thank you so much for listening and we'll see you next year!!

Welcome Seth and Jay as they talk about a video growth plan, getting out of the way for growth, what will you stop in 2022 and more. Videos are becoming more apparent and they are more frequently used across diversified platforms. Platforms are changing and people's attention span is lowering, so it's important that people can easily digest the content and information that is being pushed. Having a brand and personality that is run throughout videos is extremely important and is something that may change over time. Consistency is also very important when having videos and generating content in order to give the audience a reason to watch them for the reasoning that it could be useful information to them. Video is a great way to make a connection with an audience that would otherwise be hard to reach due to differences in media consumptions and generational differences. Listen to the podcast to learn more about how you can leverage videos and unstoppable ads to further your messaging!

Join Seth & Jay for a Holiday Grab Bag Speed Round covering 6+ topics for growing your firm. This special rapid fire episode is perfect for quick tips for company growth and growing your firm overall. Marketing to former clients, looking at email open rates and running ad variations are just some of the ways to get new clients and stay top of mind in the eyes of the client. This special episode discusses mental health and emergency leave procedures, management changes that happen over time and new systems with more workers being remote. They further discuss how to simplify work systems to make it easier for employees to be successful and know what their responsibilities are supposed to be. Tune in next week for more on marketing!

Join Seth and Jay as they discuss "would you go back?" to pre covid times? While some things have been an easy transition and have worked, there are aspects of being in-person that help to foster creativity in the workplace. Trial and error was definitely a method that companies had to get used to when adjusting and determining what processes work best for each individual firm.

Seth and Jay talk about toxic positivity versus the positivity you need to be a entrepreneur and what to triage when leads drop. They also dive into knowing your market, when your leads are down and how to respond to those situations when things are not really going that well in your law firm.

Coming fresh off the Max Law Con, Seth and Jay talk about hiring issues of the Great Resignation (including Jay's recent resignation in his office).