The Law Firm Blueprint S3:E4: Scaling Law Firms

Seth and Jay discuss recent GMB/GBP changes and the ability to get into new geographic locations. People want to have a local lawyer, but what does that really mean? Each potential client has a different idea of what close is to them, so what's important is making your location as central as possible. The recent changes make it so that a firm is not able to have a pin on the map for an entire city anymore, and only businesses that are closer to the person searching are actually seen. The local three pack is also something that can be observed to see the top businesses in the area. They continue the podcast with talking about how to react to departing employees (who gave notice) and other problems for a scaling law firm.