The Law Firm Blueprint

Join law firm marketing pros Seth Price from BluShark Digital and Price Benowitz and Jay Ruane from Ruane Civil Defense Attorneys, as they discuss the most difficult part about opening up a law firm: naming your firm. They bring up the point of how naming your firm matters online and off. Also, stay tuned for news and talk about rebranding the show. Contact BluShark Digital to set up a consultation, and see how digital marketing can affect your firm.

Join Seth and Jay as they discuss how to hire when people exhaust you and more! 

Join Seth and Jay as they talk about giving benefits to overseas workers, how to handle a staffer implosion, and should you be using Call Rail or another tracking service.

Join Seth & Jay as they talk INTAKE and how to score your leads and how to categorize them when you can't get them to return a call. Seth and Jay talk more about promoting in house or hiring outside: which choice is better?

Join Seth and Jay as they talk about the inevitable - when SYSTEMS fail and things go off the rails, and how each lawyer dealt with recent setbacks.

Join Seth and Jay as they discuss Google LSA, Google Adwords, and coming changes to the paid ad process. New changes mean new adaptations that marketers can make for their companies. They go into detail about how to best utilize resources to have the best return.

Join Seth and Jay as they talk about Jay's recent firm advancements. They discuss how to incorporate remote workers more with offices are reopening. With growing percentages of firms no longer seeing the inside of their company, it's important to incorporate touch points for employees to be able to hit when they are not there in person. They discuss the opportunities that can arise from remote workers and how to navigate the process of training employees properly online, and having team meetings to foster a collaborative environment is a great step in enhancing internal communication. Separate chats can be helpful as well to allow for a space for projects, feedback and comments.

Join Seth and Jay as they talk about how to handle a GREAT producing employee who can't pay nice with others, and how to know how large you can possibly grow.

Join Seth and Jay as they talk about how to use windfall money to grow your firm. They discuss how they would allocate different fund amounts to have the largest return and be able to have long-term results. Jay suggests that investing in different types of marketing such as referral marketing or outside marketing can be very effective when making sure current and potential customers are happy. Additionally, ads that are on LinkedIn and Facebook can be very effective in trying to target specific demographics of people that are searching for your keywords. Testing various forms of marketing to determine what is most effective for your company is a way to allocate funds to determine the best steps moving forward. Jay emphasized the importance of video and when funds should be allocated towards that considering how people are becoming more and more invested in video content.

Join Seth and Jay as they discuss when to counter a departing employee's offer and how to calculate it. People are starting to look for new places to work more and more, and they speak as business owners about when they respond to this ongoing issue. Younger generations are spending less and less time at the same job, so hiring new people, training them and replacing the employee is an entire process. This begs the questions, when is it worth it to replace and retrain an employee? With more and more employees opting to work virtually, there is a difference in opportunities and continued growth for employees. Employees often move when their pay is different than market or if they feel undervalued. It's important to keep employees happy by listening to their needs and increasing pay at a rate that makes sense for their new trainings and skills as their value increases in your company.