The Law Firm Blueprint

Join Seth and Jay as they talk about Jay's recent firm advancements. They discuss how to incorporate remote workers more with offices are reopening. With growing percentages of firms no longer seeing the inside of their company, it's important to incorporate touch points for employees to be able to hit when they are not there in person. They discuss the opportunities that can arise from remote workers and how to navigate the process of training employees properly online, and having team meetings to foster a collaborative environment is a great step in enhancing internal communication. Separate chats can be helpful as well to allow for a space for projects, feedback and comments.

Join Seth and Jay as they talk about how to handle a GREAT producing employee who can't pay nice with others, and how to know how large you can possibly grow.

Join Seth and Jay as they talk about how to use windfall money to grow your firm. They discuss how they would allocate different fund amounts to have the largest return and be able to have long-term results. Jay suggests that investing in different types of marketing such as referral marketing or outside marketing can be very effective when making sure current and potential customers are happy. Additionally, ads that are on LinkedIn and Facebook can be very effective in trying to target specific demographics of people that are searching for your keywords. Testing various forms of marketing to determine what is most effective for your company is a way to allocate funds to determine the best steps moving forward. Jay emphasized the importance of video and when funds should be allocated towards that considering how people are becoming more and more invested in video content.

Join Seth and Jay as they discuss when to counter a departing employee's offer and how to calculate it. People are starting to look for new places to work more and more, and they speak as business owners about when they respond to this ongoing issue. Younger generations are spending less and less time at the same job, so hiring new people, training them and replacing the employee is an entire process. This begs the questions, when is it worth it to replace and retrain an employee? With more and more employees opting to work virtually, there is a difference in opportunities and continued growth for employees. Employees often move when their pay is different than market or if they feel undervalued. It's important to keep employees happy by listening to their needs and increasing pay at a rate that makes sense for their new trainings and skills as their value increases in your company.

Seth and Jay discuss recent GMB/GBP changes and the ability to get into new geographic locations. People want to have a local lawyer, but what does that really mean? Each potential client has a different idea of what close is to them, so what's important is making your location as central as possible. The recent changes make it so that a firm is not able to have a pin on the map for an entire city anymore, and only businesses that are closer to the person searching are actually seen. The local three pack is also something that can be observed to see the top businesses in the area. They continue the podcast with talking about how to react to departing employees (who gave notice) and other problems for a scaling law firm.

Join Seth and Jay as Seth returns from NTL in Miami and they talk about the impact of staff/attorney transitions out of the firm on remaining team members, More about GMB offices and if you should open more and when, and other topics about growing your firm.

Listen in on Seth and Jay discussing how they encourage their teams to cross sell and generate referrals, and learn about some missteps Jay made when trying to develop a firm-wide program for referral growth. They talk about how incentives for referrals can work and what makes them more successful in the long run. With Covid-19, new methods of customer acquisition are being made to successfully find people that can fit with your firm. Referrals for lawyers are especially apparent and can be useful when people come to you that need an attorney that is in a different specialization than you. Experience when being a lawyer is very important, so lawyers refer customers to other specialized attorneys all the time to best serve them. Making this a part of the firm's DNA is the best way to generate new business and partnerships that can serve you in the long-run.

Welcome a brand new year with Seth and Jay as they talk about the changes to GMB/Google Business Profile, The anniversary of Jay's Systems group and the # of systems he has given away in a year, What to do when systems are NOT followed, Training a VA versus dropping them into a workload and having them sink or swim, and the purpose and value to an all hands on deck meeting.

Welcome to the last show of 2021! Join Seth and Jay as they talk about what freedoms you should give your top employees as they exit the day to day operations. As employees start to stay with your company for longer periods of time, they should have room for them to grow and move up within the company. This means allowing for more of a hands off approach to their management as well as new responsibilities that they are now in charge of. When moving into higher level positions, there are more expectations to be able to delegate work that may take longer or not be necessary. Active communication is always important for these transitions as well as making sure the employee has everything they need to be successful, whether that's new technology or programs that would make their job easier. Thank you so much for listening and we'll see you next year!!

Welcome Seth and Jay as they talk about a video growth plan, getting out of the way for growth, what will you stop in 2022 and more. Videos are becoming more apparent and they are more frequently used across diversified platforms. Platforms are changing and people's attention span is lowering, so it's important that people can easily digest the content and information that is being pushed. Having a brand and personality that is run throughout videos is extremely important and is something that may change over time. Consistency is also very important when having videos and generating content in order to give the audience a reason to watch them for the reasoning that it could be useful information to them. Video is a great way to make a connection with an audience that would otherwise be hard to reach due to differences in media consumptions and generational differences. Listen to the podcast to learn more about how you can leverage videos and unstoppable ads to further your messaging!