The Law Firm Blueprint S3:E6: Budgeting for Firms

Join Seth and Jay as they talk about how to use windfall money to grow your firm. They discuss how they would allocate different fund amounts to have the largest return and be able to have long-term results. Jay suggests that investing in different types of marketing such as referral marketing or outside marketing can be very effective when making sure current and potential customers are happy. Additionally, ads that are on LinkedIn and Facebook can be very effective in trying to target specific demographics of people that are searching for your keywords. Testing various forms of marketing to determine what is most effective for your company is a way to allocate funds to determine the best steps moving forward. Jay emphasized the importance of video and when funds should be allocated towards that considering how people are becoming more and more invested in video content.