The Law Firm Blueprint S3:E2: Getting Your Entire Team to Generate Referrals

Listen in on Seth and Jay discussing how they encourage their teams to cross sell and generate referrals, and learn about some missteps Jay made when trying to develop a firm-wide program for referral growth. They talk about how incentives for referrals can work and what makes them more successful in the long run. With Covid-19, new methods of customer acquisition are being made to successfully find people that can fit with your firm. Referrals for lawyers are especially apparent and can be useful when people come to you that need an attorney that is in a different specialization than you. Experience when being a lawyer is very important, so lawyers refer customers to other specialized attorneys all the time to best serve them. Making this a part of the firm's DNA is the best way to generate new business and partnerships that can serve you in the long-run.