The Pub Way: A Podcast for Publishers

In this episode of the Pub Way podcast, hosts Tina Iannacchino and Mike Villalobos welcome Katherine Tuluzova, the CEO of Sigma Americas, who brings 16 years of experience at Sigma Software. The conversation focuses on data management in the publishing industry, emphasizing the growing importance of data-driven decisions as publishers transition beyond traditional models. Katherine shares her insights on how effective use of data can not only increase revenue but also open up new business opportunities. She discusses the critical need for clean data, especially in the context of AI, and outlines key steps in data management like collection, normalization, analysis, and visualization.Katherine and the hosts also delve into the role of AI in advertising, weighing its generative capabilities against the necessity for human creativity and oversight. With the rise of AI, establishing robust industry frameworks becomes crucial to prevent misuse.On October 7th, Katherine and her team are hosting the exclusive Sigma Software Group AdTech Poker Night, part of Advertising Week New York 2024. Join fellow AdTech enthusiasts and grow your network at this special event by registering here: events.sigmasoftware.solutions/adtechpokernight2024Key topics with timestamps:00:00 Evolving Publishers: Transitioning into Data-Driven Businesses 03:57 The Importance of AI and Data for Business Success 08:00 Balancing AI's Creative Potential with Ethical Usage 12:31 Strategies for Reducing Data Storage Costs 13:35 Identifying Business Goals, Market Fit, and Data Needs 19:21 Tools for Migration: Choosing the Best Option 23:14 Collaborative Approach to Product Development Options 26:59 Minimizing Errors in Data Organization with Sigma Software 28:24 Insufficient Data Drives Demand for First-Party DataDon't forget to leave us a review if you enjoyed the episode, and feel free to reach out with any feedback or suggestions for future guests or topics.

Keith Gooberman, CEO and Co-Founder of Pontiac Intelligence, dives into the future of contextual advertising in Connected TV. He discusses how AI is revolutionizing ad targeting by analyzing video content for emotional context, moving past standard inventory categorizations. Keith emphasizes the shift towards private marketplace deals for efficient data management in a cookie-less world. He also draws intriguing parallels between historical warfare and modern business strategies, highlighting lessons for today's advertisers.

In this episode, our hosts Tina Iannachino and Mike Villalobos engage in an enlightening discussion with Nii A. Ahene,  Chief Strategy Officer at Tinuiti. The episode navigates the complexities of the fast-paced digital marketing world, particularly emphasizing the challenge for brands to produce rapid, yet effective, content for vertical video platforms like TikTok and YouTube. Nii Ahene underscores the value of employing social listening techniques to quickly adapt content strategies and stresses the importance of a proactive business mindset. The discussion further explores the impact of digital platforms on marketing, emphasizing the necessity for brands and publishers to embrace video content and remain agile. Additionally, the episode highlights the growing influence of creators on platforms such as TikTok, where creators can often rival traditional publishers in sway and reach. This shift poses both opportunities and challenges for brands, particularly in terms of attribution and ROI measurement for creator campaigns. The episode also addresses the different shopping behaviors between Gen Z and millennials, noting that while Gen Z might lean towards direct purchases on platforms, millennials typically prefer making substantial purchases through their computers. The discussion concludes with insights into future advertising trends, the importance of customer retention alongside acquisition, and the evolving ecosystem of digital marketing in a rapidly changing content landscape.Key topics with timestamps:00:00 Navigating Consumer Attention in a Changing Landscape 05:40 Adapting to Changing Consumer Behavior in Video Marketing 08:40 The Vital Influence of Creators in Marketing 12:02 Optimizing Multi-Channel Marketing for Better ROI 16:02 Ad Fatigue: Shifting Focus to Existing Customers 18:46 The Evolution of Customer Targeting in Digital Advertising 22:38 Adapting to the Speed of Vertical Video 25:11 Strategies for Successful Content Production and AmplificationSchedule a call with one of our contextual advertising experts today at seedtag.comDon't forget to leave us a review if you enjoyed the episode, and feel free to reach out with any feedback or suggestions for future guests or topics.

Industry leaders Natasha Byrne, Justin Barton, and Kehinde Akiwowo discuss the power of context in advertising across screens at Cannes. Topics include harnessing context, respecting user privacy, leveraging AI for engagement, and creating custom content campaigns with influencers.

In the latest episode of Pub Way, Tina Iannacchino and Mike Villalobos engage in an insightful discussion with Albert Thompson, Managing Director of Digital Innovation at Walton Isaacson, boasting over 25 years of experience in the digital arena. Albert's expertise centers on simplifying digital marketing and technology for enhanced comprehension, a theme that resonates throughout the episode. The conversation explores a multitude of pivotal topics, ranging from the evolving landscape of consumer understanding to the ethical dimensions of data usage. Albert passionately emphasizes the need for publishers to transcend mere impressions and deeply comprehend the consumers they target, advocating for a shift towards precise, smaller audience data over vast scale for profound consumer insights. Furthermore, discussions touch upon the burgeoning role of AI in deciphering consumer behavior and the premium value of first-party data in monetization strategies. .❇️ Key Topics with Timestamps00:00 - Pubway: Navigating Publisher Tech 05:49 - Consumer Intent: Beyond Cookies 09:00 - Understanding Audience and Monetizing Content 10:17 - Marketing Mindset: Navigating the Landscape 12:51 - The Significance of Metadata in Web Marketing 17:58 - Data Intelligence: Precision over Scale 20:59 - Advertising Ethics: Navigating Consent 23:29 - Bringing Legal Expertise into Business Conversations 28:21 - Identity Protection: Navigating the Privacy Sandbox 30:54 - Google's Advantage in Tech Adoption 32:54 - Understanding Marketplace Rules and Brand Expectations 35:48 - Redefining Premium: Time as CurrencyDon't forget to leave us a review if you enjoyed the episode, and feel free to reach out with any feedback or suggestions for future guests or topics.Happy listening!The Pub Way Podcast Team

In this episode of The Pub Way podcast, our hosts Tina Iannachino and Mike Villalobos dive into the intricacies of digital marketing with a focus on the challenges publishers face due to the deprecation of third-party cookies. Their guest, Anthony Caccioppoli, brings his expertise from his experience working with innovative companies like Locker, Metarata, and Meta Router to the table.Anthony discusses the future of measurement attribution, emphasizing the need for publishers to shift towards building solid identity foundations and considering solutions like data clean rooms to navigate away from traditional cookie-based tracking. He sheds light on the technologies and strategies that publishers should be pursuing, such as identity graphs, data enrichment with first-party data, and exploring alternative identifiers for user addressability.The episode covers key strategies for publishers, as well as the tools and partnerships that will become paramount in adjusting to a post-cookie era. It serves as a thought-provoking session for industry professionals looking to stay ahead of the curve in digital marketing.❇️ Key Topics with Timestamps00:00 - Navigating the Cookie Apocalypse: Insights from Publishing Industry Leaders.05:05 - Monetizing Beyond the Web: Navigating the Shifting Landscape of Audience Engagement.09:14 - Improving User Experience through Data Collection.10:51 - Adapting to Shorter Attention Spans.13:53 - Exploring Measurement Attribution for User Engagement.16:37 - Building a Future-Proof Identity Foundation for Publishers.20:14 - Enrichment and Addressability via Identity.24:08 - Advising Brands on Future Strategies.27:39 - Navigating Revenue Impact and Testing Strategies Amidst Cookie Deprecation.29:54 - Surviving the Cookieless Future: Building Foundations and Testing Strategies.Don't forget to leave us a review if you enjoyed the episode, and feel free to reach out with any feedback or suggestions for future guests or topics.

In this episode of The Pub Way podcast, the hosts Tina Iannachino and Mike Villalobos sit down with Heather Petaccio, the CEO of AdWanted, to talk about the challenges and innovations in the publishing space. The conversation covers topics such as the impact of AI on publishers, transparency in advertising, the importance of hyper-local targeting, and the future of retail media networks. Heather shares insights on data privacy, the RFP process, and the evolving trends in the advertising industry.The episode provides valuable insights into the publishing world, the challenges faced by publishers, and the emerging trends and technologies shaping the industry.❇️ Key Topics with Timestamps00:00 - Media company evolving under new ownership04:04 - The Advantages of AI-Based Allocator for Inventory Surfacing08:20 - Ensuring data accuracy through human quality control11:48 - The impact of AI on advertising integrity13:27 - Importance of Hyper-Local Data for Targeted Advertising17:51 - Importance of Retail Media Networks in Digital Marketing20:05 - Navigating data privacy issues in the digital world

In this episode of The Pub Way Podcast, our host's Tina & Mike sit down with Alan Chapell (President of Chapell & Associates) to discuss the legal side of the publishing industry.During the conversation, they discussed:- The concept of privacy sandboxes.- Apple vs Google on their approaches to implementing privacy.- Opportunities & challenges for publishers in a cookie-less environment. 

In this episode of The Pub Way Podcast, our host's Tina & Mike sit down with Tom Pachys (Co-Founder & CEO at EX.CO) to discuss how publishers can monetize within the news environment.During the conversation, they discussed:- Short discussion about the recent events in Israel/Palestine.- Common fears and concerns brands have regarding appearing on news websites during this type of busy news cycle.- How Tom foresee's the relationship between brands and news content evolving.

In this episode of The Pub Way Podcast, our host's Tina & Mike sit down with Keith Petri (CEO & Co-Founder at Lockr) to discuss the rising use of synthetic data.During the conversation, they discussed:- How publisher's first party data can help brands succeed in a privacy-first world.- The rising use of synthetic data and the impact on advertising.- The role of customer data platforms.