The Pub Way: A Podcast for Publishers
Seedtag
The Pub Way Podcast explores the world of digital advertising, focusing on essential topics like consumer data privacy, revenue strategies, audience diversity, and the innovative approaches publishers use to deliver more relevant ads. Join us as we take a deep dive into the supply side of the adtech industry, exploring how publishers and advertisers navigate the ever-evolving landscape of digital advertising.
Episodes
Mentioned books
Jul 6, 2023 • 31min
Ep. 1: Publisher Perspective: Audience Diversity with Justin Barton, Black Enterprise Magazine
In this first episode of The Pub Way Podcast, our host's Tina & Mike sit down with Justin Barton (SVP, Digital Strategy & Partnerships at Black Enterprise) to discuss a publishers perspective on audience diversity. During the conversation, they discussed:- The publisher and advertiser relationship.- The contextual strategy, within the publishing ecosystem.- The role of DEI.
Jul 5, 2023 • 2min
