The Pub Way: A Podcast for Publishers

In this episode of The Pub Way Podcast, our host's Tina & Mike sit down with Robert Applegate (VP, Advertising and Revenue Operations at Tubi) to how AI is changing processes and strategies to enhance our yield efficiencies and outcomes.During the conversation, they discussed:- The evolution of OTT/CTV and streaming services:- How AI is impacting AdOps within advertising.- How can Publishers intentionally leverage AI across their business?

In this episode of The Pub Way Podcast, our host's Tina & Mike sit down with Eric Shih (Chief Operating Officer at Cedara) to discuss the challenges surrounding sustainability for publishers. During the conversation they discussed:- What is the need to include sustainability partners in a publisher's future strategy, and why is deciding now so important?- Challenges for publishers with a sustainability perspective.- What are the heaviest points of waste in a publisher's typical supply chain?

Brett Goverman from Penske Media Corporation joins the hosts to discuss sentiment targeting, AI in ad targeting, and consumer data privacy. They explore premium content strategies, challenges in advertising, PMP revenue growth, and monopoly dynamics in 'Choke Point Capitalism'.

In this first episode of The Pub Way Podcast, our host's Tina & Mike sit down with Justin Barton (SVP, Digital Strategy & Partnerships at Black Enterprise) to discuss a publishers perspective on audience diversity. During the conversation, they discussed:- The publisher and advertiser relationship.- The contextual strategy, within the publishing ecosystem.- The role of DEI.