The Pub Way: A Podcast for Publishers Ep. 2: Building the Perfect Contextual Strategy with Brett Goverman, Penske Media Corporation
7 snips
Jul 6, 2023 Brett Goverman from Penske Media Corporation joins the hosts to discuss sentiment targeting, AI in ad targeting, and consumer data privacy. They explore premium content strategies, challenges in advertising, PMP revenue growth, and monopoly dynamics in 'Choke Point Capitalism'.
Chapters
Transcript
Episode notes
1 2 3 4 5
Introduction
00:00 • 3min
Defining Premium Content for Publishers and Ad Tech
03:06 • 3min
Navigating Challenges in the Advertising Industry
05:43 • 11min
Exploring PMP Revenue Growth and Anticipation for the Privacy Sandbox Testing
17:09 • 3min
Exploring Monopoly and Monopsony Dynamics in 'Choke Point Capitalism'
19:46 • 2min