Brett Goverman
Associate VP, Data Strategy at Penske Media Corporation
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Jul 6, 2023 • 22min
Ep. 2: Building the Perfect Contextual Strategy with Brett Goverman, Penske Media Corporation
Brett Goverman from Penske Media Corporation joins the hosts to discuss sentiment targeting, AI in ad targeting, and consumer data privacy. They explore premium content strategies, challenges in advertising, PMP revenue growth, and monopoly dynamics in 'Choke Point Capitalism'.
