Introduction

In this episode of The Pub Way Podcast, our host's Tina & Mike sit down with Brett Goverman (Associate VP, Data Strategy at Penske Media Corporation) to discuss how to build the perfect contextual strategy. 

During the conversation, they discussed:

- Sentiment targeting vs suitability an how to properly evaluate it.

- The role of AI in improving ad targeting and audience segmentation.

- The importance of consumer data privacy.