Ep. 8: AI, Privacy, and the Future of Media Planning, with Heather Petaccio, AdWanted

In this episode of The Pub Way podcast, the hosts Tina Iannachino and Mike Villalobos sit down with Heather Petaccio, the CEO of AdWanted, to talk about the challenges and innovations in the publishing space. The conversation covers topics such as the impact of AI on publishers, transparency in advertising, the importance of hyper-local targeting, and the future of retail media networks. Heather shares insights on data privacy, the RFP process, and the evolving trends in the advertising industry.

The episode provides valuable insights into the publishing world, the challenges faced by publishers, and the emerging trends and technologies shaping the industry.

❇️ Key Topics with Timestamps

00:00 - Media company evolving under new ownership

04:04 - The Advantages of AI-Based Allocator for Inventory Surfacing

08:20 - Ensuring data accuracy through human quality control

11:48 - The impact of AI on advertising integrity

13:27 - Importance of Hyper-Local Data for Targeted Advertising

17:51 - Importance of Retail Media Networks in Digital Marketing

20:05 - Navigating data privacy issues in the digital world