Ep. 14: How Publishers Can Evolve into Data-Driven Organizations

In this episode of the Pub Way podcast, hosts Tina Iannacchino and Mike Villalobos welcome Katherine Tuluzova, the CEO of Sigma Americas, who brings 16 years of experience at Sigma Software. The conversation focuses on data management in the publishing industry, emphasizing the growing importance of data-driven decisions as publishers transition beyond traditional models. Katherine shares her insights on how effective use of data can not only increase revenue but also open up new business opportunities. She discusses the critical need for clean data, especially in the context of AI, and outlines key steps in data management like collection, normalization, analysis, and visualization.

Katherine and the hosts also delve into the role of AI in advertising, weighing its generative capabilities against the necessity for human creativity and oversight. With the rise of AI, establishing robust industry frameworks becomes crucial to prevent misuse.

On October 7th, Katherine and her team are hosting the exclusive Sigma Software Group AdTech Poker Night, part of Advertising Week New York 2024. Join fellow AdTech enthusiasts and grow your network at this special event by registering here: events.sigmasoftware.solutions/adtechpokernight2024

Key topics with timestamps:

00:00 Evolving Publishers: Transitioning into Data-Driven Businesses 

03:57 The Importance of AI and Data for Business Success 

08:00 Balancing AI's Creative Potential with Ethical Usage

 12:31 Strategies for Reducing Data Storage Costs 

13:35 Identifying Business Goals, Market Fit, and Data Needs 

19:21 Tools for Migration: Choosing the Best Option 

23:14 Collaborative Approach to Product Development Options 

26:59 Minimizing Errors in Data Organization with Sigma Software

 28:24 Insufficient Data Drives Demand for First-Party Data

Don't forget to leave us a review if you enjoyed the episode, and feel free to reach out with any feedback or suggestions for future guests or topics.