The Official SaaStr Podcast: SaaS | Founders | Investors

Former Founder’s Fund Partner and CRO of Brex, Sam Blond, joins SaaStr CEO Jason Lemkin to discuss VC insights, sales team motivation, and 2024 SaaS playbook. They highlight the high founder quality bar, efficient growth metrics, and the pitfalls of hiring ahead of demand. Strategies for sales team success, targeting decision-makers vs. users, and maximizing revenue through top talent are also covered.

Learn what it's like to run a $400M Public SaaS company with Vimeo CEO Adam Gross and SaaStr CEO Jason Lemkin. Topics include balancing self-serve and sales-led motions, managing different ICPs, avoiding over-monetization, AI in the future, and more.

Former M&A at Google, Brett Goldstein, shares insights on getting acquired, types of acquisition deals, and what founders should know before, during, and after the process. He discusses the importance of talent acquisitions, transparency in valuation, communication, and challenges post-acquisition.

Discover the complexities of pricing AI SaaS products, delving into adaptive pricing models, customer needs, and competitive pressures. Learn from successful AI companies, explore nuanced pricing strategies, and debunk cost-centric pricing myths. Dive into optimizing pricing for different customer segments and navigating challenges through iterative strategies.

Exploring Generative AI's potential as a platform shift, Base10 Partners discuss the landscape, incumbents vs startups, and strategic questions for founders on driving value from GenAI. They highlight the accessibility of GenAI for startups and how it can change how people live and work in the next ten years.

Learn how to double your 'Magic Number' and increase go-to-market efficiency in SaaS businesses with insights from Sapphire Ventures. Discover the evolving strategies in software sales and the importance of optimizing go-to-market design for sustainable growth.

Learn high-velocity sales techniques from Gusto's CRO and Head of Go-to-Market, including selling to SMBs, dynamic territory management, deep diving into accounts, lead optimization, AV testing for increased conversion rates.

Learn how to build a successful Sales Development Representative function in 2024 with insights from Sam Blond of Founders Fund. Topics include hiring, measuring performance, scaling the team, trends in outbound, and optimizing SDR functionality through networking and value offerings.

Guests from Gorgias, Vercel, and HyperGrowth Partners talk about high-volume, low-CAC marketing strategies. They discuss automated outbound tactics, product-led growth, and community engagement. The focus is on innovative demand gen strategies and using a modern tech stack to scale B2B growth effectively.

In this episode, Giancarlo Lionetti, CRO of Zapier, discusses Product-Led Growth (PLG) and Go-To-Market (GTM) strategies. They explore the role of the CRO and how to combine product-led and sales-led growth. They also discuss Zapier's successful hybrid go-to-market model. The podcast dives into the importance of having an easy-to-try product, being user-centric, and the role of product marketing and demand generation. Additionally, they explore the effectiveness of demand gen campaigns and the value of sales in complementing product-led growth.