Christoph Janz, a Partner at Point Nine Capital and a SaaS investment expert, shares crucial insights for founders seeking Series A and B funding. He highlights five metrics that can make or break an investor's decision. Janz emphasizes the importance of clear, self-explanatory data to avoid lengthy discussions. This clarity not only boosts confidence among investors but also allows founders to engage with more potential backers simultaneously. It's all about showing growth, efficiency, and retention while having robust financial models in place.
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volunteer_activism ADVICE
Create Clear KPI Financial Model
Prepare a KPI sheet with actual, historic, and projected data for at least two years.
Keep your financial model simple, logical, and focused on key SaaS metrics like ARR and churn.
insights INSIGHT
Growth and Efficiency Balance
Investors want a strong balance of growth and efficiency in SaaS startups.
Growth remains crucial, but efficiency metrics like burn multiple and Rule of 40 are more valued today.
volunteer_activism ADVICE
Use Cohort Analysis for Retention
Perform cohort analyses regularly for both customers and revenue to measure retention and churn.
Segment cohorts by plan type or customer segment to uncover specific retention trends.
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SaaStr 759: 5 Metrics that Matter When Raising Your SaaS Series A and Series B Round with Christoph Janz, Partner at Point Nine Capital
What data and metrics do you need to convince SaaS investors you’re in good shape and aligned with what they care about? Christoph Janz, Partner at Point Nine Capital, shares 5 key insights during this year’s SaaStr Annual.
These metrics are more targeted to those preparing for a Series A or B round and could make the difference between an excited-to-invest-in-you investor and a pass. Why should you spend the time getting your act together before fundraising? If your data is self-explanatory, in good shape, easy to understand, and aligned with what investors care about, you avoid a lot of unnecessary back and forth.
Less time clarifying what your metrics mean results in more time to talk to more investors in parallel and increased confidence with each of those investors.
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