The Official SaaStr Podcast: SaaS | Founders | Investors

As Marqeta's CMO, Vidya Peters drives marketing strategy and execution including brand, PR, corporate marketing, product marketing, events, and demand generation. Prior to joining, Vidya ran marketing for MuleSoft where she helped scale the business from pre-IPO to one of the most successful and fastest-growing public enterprise software companies and later one of the most significant enterprise acquisitions. In this podcast, learn why intent is the new lead and Vidya's hard-earned marketing lessons from Marqeta and Mulesoft. Sponsors: https://shortcut.com/saastr https://www.litmus.com/saastr https://flatfile.com/saastr/

You're the founder of a nicely growing SaaS startup that has just raised a Series A, Series B, or Series C funding round. You need to hire rapidly to seize the opportunity. But how much should you hire, what roles should you hire, and what should the org chart look like when you're done? David Sacks, co-founder and general partner at Craft will share what works from the 20 unicorns he's invested in, including AirBnB, Bird, ClickUp, Eventbrite, Facebook, Houzz, Lyft, OpenDoor, Palantir, Postmates, Reddit, Slack, SpaceX, Twitter, Uber, and Wish. Blog post and video: https://www.saastr.com/the-saas-org-chart-by-series-with-david-sacks/ Sponsors: https://shortcut.com/saastr https://www.litmus.com/saastr https://www.ontheclock.com/

Rachel Wolan, GM at Dropbox, shares invaluable insights from her journey through product-led scaling at Dropbox, LiveRamp, and Talkdesk. She delves into the complexities of transitioning from product-led growth to effective sales strategies. The conversation highlights the crucial role of customer satisfaction, efficient onboarding, and the transformation of Dropbox into a collaborative platform. Rachel emphasizes understanding user needs and adapting value propositions for sustained success, addressing both challenges and innovations in the competitive landscape.

In today's SaaStr podcast, we present the Cutting Edge. Where SaaStr's own VP of Sales, Bryan Elsesser sits down with the best revenue leaders in SaaS to share cutting-edge tactics and strategies. In this episode, Abby Hammer, Chief Customer Officer and Head of Product at ChurnZero talks about what it takes to build a genuinely authentic and customer-centric support team. Sponsors: https://shortcut.com/saastr https://www.litmus.com/saastr https://www.ontheclock.com/

Michael Seibel, Managing Director at Y Combinator, brings invaluable insights from his experience advising startups. He stresses the importance of launching products quickly while balancing quality to avoid pitfalls. Seibel emphasizes understanding customer needs through early feedback and engaging directly with users. He also discusses the misconceptions around company valuations and the dangers of premature scaling, urging founders to target ideal customers for sustainable growth.

At the heart of product-led growth is the user. And in this podcast, Olivia Nottebohm, CRO of Notion ($10B valuation), will delve into the more complex aspects of product-led growth, and why they're essential for building a successful business that will thrive for years to come. Blog post and video: https://www.saastr.com/how-community-led-growth-drives-product-led-growth/ Sponsors: https://shortcut.com/saastr https://www.litmus.com/saastr https://www.ontheclock.com/

In today's SaaStr podcast, we present the Cutting Edge. Where SaaStr's own VP of Sales, Bryan Elsesser sits down with the best revenue leaders in SaaS to share cutting-edge tactics and strategies. In this episode, Amy Frampton, Head of Marketing at BambooHR shares high-impact best practices for scaling SDR teams. Sponsors: https://www.invoca.com/ https://stripe.com/ https://www.ontheclock.com/

PagerDuty's CEO, Jennifer Tejada, and Sameer Dholakia, former CEO of SendGrid and current PagerDuty Board Member share what fellow founders can learn from PagerDuty's post-IPO reality, and the realities of operating as a public company, two years later. Blog post and video: https://www.saastr.com/hyperscaling-post-ipo-with-pagerdutys-ceo-jennifer-tejada-podcast-485/ Sponsors: https://shortcut.com/saastr https://www.litmus.com/saastr/ https://www.ontheclock.com/

BVP partners Byron Deeter, Mary D'Onofrio, and Elliott Robinson share a state of the cloud economy, tactical lessons and case studies for early-stage founders, private market analysis, alongside key predictions and trends driving innovation in SaaS around the globe. Full video: https://youtu.be/HZDOQAGW6-E Blog post: https://www.saastr.com/the-state-of-the-cloud-2021-how-to-build-a-cloud-unicorn-with-bessemer-venture-partners-podcast-484-and-video/ Sponsors: https://www.invoca.com/ https://stripe.com/ https://www.ontheclock.com/

In this episode of the SaaStr podcast, SaaStr CEO and Founder, Jason Lemkin, sits down will Bill.com CEO, René Lacerte. Bill.com has become an SMB powerhouse, with 120,000+ customers and a stunning $25B+ market cap. All while selling at a $2k ACV! Video + blog post: https://www.saastr.com/10-learnings-from-rene-lacerte-ceo-of-bill-com/ Sponsors: https://terminus.com/ https://checkr.com/