The Official SaaStr Podcast: SaaS | Founders | Investors SaaStr 487: How Community-Led Growth Drives Product-Led Growth with Notion's CRO, Olivia Nottebohm
12 snips
Oct 20, 2021 AI Snips
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Growth is Paramount
- Growth is paramount for SaaS companies, especially exceeding 60% at $100M ARR.
- This high growth correlates with significantly higher valuations and increased likelihood of reaching $1B ARR.
Three Waves of Growth
- Three growth types exist: top-down (traditional enterprise sales), bottom-up (product-led growth), and community-led.
- Community-led growth represents the most powerful wave.
Power of Community-Led Growth
- Community-led growth is driven by factors like user agency, social media, review sites, user-generated content, and shared communication channels.
- These create a powerful wave for product-led companies.