The Final Stage in the Funnel

The final stage in the funnel driving upgrade and expansion. This is usually where incumbents have an advantage. Usually they have thousands of salespeople. But now you're at a start up, and that's not your reality. And so how do you actually use your community to extend into that part of the funnel? How do you have your community be an extension of your customers success team, or even an extension ofyour sales force?