The Official SaaStr Podcast: SaaS | Founders | Investors cover image

SaaStr 487: How Community-Led Growth Drives Product-Led Growth with Notion's CRO, Olivia Nottebohm

The Official SaaStr Podcast: SaaS | Founders | Investors

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The Wave That's Led and Driven by Community Let

Slack is a perfect example of the gauntlet these companies have had to go through as they drive towards growth. People now have even more agency than they did in two thousand and ten to decide what is it that they want to use at work. Review sights are all about users telling us, what is it like to use it? What is the actual experience? And this crowd source put in these review sites. The fourth element is this surround sound ofuser content. Someone uses your product, they make a viteo about it, they post it, and it's out in the wilds. It's very present in our reality to day.

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