The Places We'll Go Marketing Show

Simon has had an incredible career which has spanned over many industries from FMCG, Media and now Travel. Simon is known as the man that would run towards gunfire while everyone is running away, he has a passion for change and get's his energy from taking on new challenges or projects most people would hide from. In this episode, Simon is open and honest about loneliness, being naturally shy and overthinking which we can all relate to at times. But most of all, Simon is genuine person who has a career we all dream of, yet is still so humble.  

In this episode, we're joined by Becky Moffatt, CMO at HSBC. Becky has an incredible moral compass and view that you should live a life and career you enjoy and to never stay in the same place if you aren't being fulfilled. She is passionate about spreading awareness of how marketing is more than just comms and portraying how we are all marketers even if if we don't call ourselves one. We hear why Becky feels HSBC's recent "safe spaces" campaign was crucial and how they actually made it come to life to help as many people as possible when they need it most.  Sponsored by School of Marketing. Delivering digital and data-led apprenticeships and training. 

We started this episode by hearing Lindsay Clay describe Andria Vidler as a "calm authority with a sense of steel", and that rang true throughout this episode. Her imposter syndrome, has pushed her throughout her career to build such a strong drive that motivates her to be continuously improving herself and everything she does. She spoke about the importance of creating an encouraging culture that gives her employees the confidence to be creative and take risks without feeling afraid of failing.  Sponsored by School of Marketing. Delivering digital and data-led marketing apprenticeships and training. 

This week we were joined by Andy Nairn, Founding Partner at Lucky Generals who demonstrates throughout this episode that understanding your secret sauce is one of the key factors for having a successful career. Throughout, we also talk about privilege, the impact mentoring and reverse mentoring has had on his career, as well as, some stories of the history of Lucky Generals.  Sponsored by School of Marketing. Delivering digital and data-led marketing apprenticeships and training. 

In this episode, the CEO of ThinkBox, Lindsey Clay joined us to share her story. Lindsey is a force to be reckoned with in the marketing space who enjoys being the first to challenge ways of thinking and thoughts, is a diversity and inclusion advocate and former President of WACL (Women in Advertising and Communication Leadership). She is also passionate about the power of TV advertising, hence how she now leads the UK Marketing body for commercial TV. Lindsey also spoke to us about her upbringing with 3 older brothers has shaped her to be such a powerful and confident person that is willing to speak out about what she believes is right.  Sponsored by School of Marketing, a digital and data-led marketing apprenticeships and training provider. 

Tune in to our latest episode with Rachel Eyre, Morrison's Chief Marketing Officer and Sainsbury's ex Group Head of Brand Comms and Creative. Rachel is a truly genuine and clear-thinking person that has been inspired her whole life by her mother's courage and strong-willed nature. She is a high energy and high challenge leader that celebrates her team and encourages them to bring their true self to work, no matter what that might be each day. Sponsored by School of Marketing. Delivering digital and data-led marketing apprenticeships and training.

In this episode Will Butler-Adams joins us and reveals his true leadership style and how it ensures all of his staff are motivated and proud to work for Brompton. We also get an insight into Will's controversial opinion on the value of marketing and how it should really be thought about if you want to be successful, what and who has shaped Will, but most importantly we were lucky enough to see Will's humble nature and incredible outlook on how he approaches life.  Sponsored by School of Marketing, delivering digital and data-led marketing apprenticeships and training.

Cheryl brought an incredible energy to this episode as she spoke about her career journey and how she always evidently, been an entrepreneur at heart. She talks about her passion for psychology and neuroscience, and how she ties into EveSleep, the importance of bringing vulnerbability to work, as well as being able to control it, her new life as a CEO and the advice she would give to those that want to get into the boardroom. Sponsored by School of Marketing. A digital and data-led marketing apprenticeships and training proivder.

In this episode, Zaid talks about the importance of ensuring mental health is no longer a taboo topic to be spoken about within the workplace and, demonstrates his passion for team development. He also shares valuable advice for those just starting or early on in their careers based on what he has learnt throughout his career... Who is Zaid? 🤩 He is a passionate board-level executive & commercial managing director, who specialises in customer-centric change management & brand-building. He enjoys challenging, complex, fast-paced environments. He loves the combination of operational, commercial, strategic & customer-led roles, & the challenge of developing a winning team. He has led 4 major post-acquisition integrations. He is Chief Marketing Officer of Channel 4, the publicly-owned and commercially-funded UK public service broadcaster, with a statutory remit to deliver high-quality, innovative, alternative content that challenges the status quo. Previously, Zaid was Chief Brand & Marketing Officer of BT Group which owns and operates the BT, EE, Plusnet & Openreach businesses. Zaid also has experience of large & small companies, having been a Procter & Gamble Managing Director, and CMO of an internet start-up, HouseTrip (now part of TripAdvisor). He have a passion for innovative approaches that challenge the status quo & improve business results & organisation capability. He is an advocate of insight-led, customer-centric approaches that build deep partnerships with customers, suppliers & end consumers. He spent 20 years in marketing & commercial general management at P&G, working on UK, European & Global businesses. He was commercial P&L leader of the UK P&Gbeauty business with sales >£1Billion. Sponsored by School of Marketing. Delivering digital and data-led marketing apprenticeships and training.

In this episode, Orlando Wood, Chief Innovation Officer at System1 Group, took a dive in to the neuroscience behind what creates a successful advertising campaign in today's digital world. We explored System 1 thinking, brand awareness vs performance advertising, AI in ad development and the key ingredients for a successful campaign.  This episode is not one to miss for anyone interested in marketing and advertising!  Who is Orlando Wood?  Orlando Wood is Chief Innovation Officer of System1 Group and Honorary Fellow of the Institute of Practitioners in Advertising. He is also a member of the IPA’s Effectiveness Leadership Group. Author of Lemon (IPA, 2019), Look out (IPA, 2021), co-author of System1, Unlocking Profitable Growth (2017), his research on advertising effectiveness draws on psychology and a study of the creative arts. Orlando’s work has influenced thinking and practice in the research, marketing, and advertising, winning him awards from the ARF (Great Minds Distinction Award), the AMA (4 under 40), Jay Chiat (Gold Award for Research Innovation), ISBA (Ad Effectiveness Award), MRS (Best Paper and Research Effectiveness Awards) and ESOMAR (Best Methodology) Sponsored by School of Marketing. Delivering digital and data-led marketing apprenticeships and training.