Dan Sherwood, Marketing Director at Santander UK - The Power of Trust

The power of trust became incredibly clear in this episode of The Places We'll Go Marketing show with Dan Sherwood, the Marketing Director at Santander. Whether it be in terms of stakeholder management, campaign creation, relationship building and even trusting that you are enough physically, the power of forming relationships that are built on trust is key to building a successful career and this has been proven through Dan's journey.   

Dan shared his journey of recognising that he is enough and trusting his intuition, we took a dive into the reality of building Santander's campaign and partnership with Ant and Dec, and he shared his thoughts on giving everyone a second chance.  

Topics:  

• Get comfortable with making yourself known 
• Battling imposter syndrome with work and personal insecurities  
• Trusting your instinct 
• Building meaningful relationships 
• Reverting to data 
• The power of trust 
• Second chances 
• Stakeholder management  

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