The Places We'll Go Marketing Show Mark Read - Becoming CEO of WPP
In this episode, Mark talks about the importance of diversity and inclusion, the unavoidability of hard work if you want a successful career and the balance between data and creativity.
Key Takeaways
- Hard work is unavoidable
- Importance of diversity and inclusion in the workplace
- Finding a balance between data and creativity
- You can't cruise through life with a sense of entitlement
Who is Mark Read?
Mark was appointed CEO of WPP in 2018. Since joining WPP in 1989, he has held multiple leadership positions across the company including Head of Strategy and then CEO of WPP Digital where he was responsible for WPP’s first moves into technology.
In 2015, he became Global CEO of Wunderman, which he transformed into one of the world’s leading creative, data and technology agencies. Earlier in his career, he co-founded internet start-up WebRewards and specialised in media and marketing as a principal at consultancy Booz Allen Hamilton.
Mark was voted the industry’s Most Influential Person of 2019 in Econsultancy’s Top 100 Digital Agencies report and was recognised as a HERoes Champion of Women in Business in 2018, 2019 and 2020.