The Places We'll Go Marketing Show

In this episode, we're joined by none other than the CEO of WARC and the Ex-CEO of Lions Intelligence! Paul has had an incredible career which has spanned many corners of the globe, and helped support and develop a range of social initiatives including School of Marketing. In this episode, Paul shares how we as marketers can demonstrate the value of what we do through commerciality and understanding your objectives, as well as how to allow yourself to flourish by resetting and enjoying the journey.  Topics:  - Being deliberate - Make yourself relevant - Resetting in South Africa - Stop getting in the way of yourself - Enjoying PR and communications - How portray the value of marketing - Climbing to the top of industry Sponsored by School of Marketing. Delivering digital and data-led marketing apprenticeships and training.

This week on The Places We'll Go Marketing Show, we were joined by Annette King, CEO of Publicis Groupe. Annette's self-empowerment and resilience shines through as she speaks about how she bagged her first role in the advertising world and how she preserved at a time when the war of jobs was ever-present. Annette is a true inspirational leader for all, her caring yet hard working nature simply explains how she has built such a successful career for herself. Whether you are already a business leader, or you aspiring to be one, Annette is someone we can all learn from. 

In this episode, Ash talks about the importance of community, what it was like transitioning from CMO to CEO and how his childhood influenced him to be the leader he now is.   Who is Ashley Schofield?   Ash began his early career days working as a marketing analyst for a distribution company, before switching to the telecoms sector in 1999. He attained roles at BT Cellnet, Genie and O2 before leading the entire marketing team at Tesco Mobile. Six years later, Ash joined giffgaff as Chief Experience Officer and was later appointed as Chief Marketing Officer. Following an outstanding recommendation, Ash was later asked to become CEO of giffgaff, honouring his 13-years of outstanding performance in the telecoms sector.   Since joining giffgaff, they have been awarded the uSwitch Network of the Year award for the last 4 years running for their exceptional customer experience, or should I say "member experience".

In this episode we're joined by Rob Bloom, the Chief Marketing Officer at Aston Martin F1 Team, who shared how his childhood influenced the kind of leader he is today. He has an amazing focus on being a tough, but fair leader who will always have his team's back no matter what. He spoke to us about what it takes to create a loyal fanbase, manage a community of tremendous size, and ensure your fans love you as much as you love them. He is an extraordinary marketer with a fire of determination and passion inside of him that we can all admire. Sponsored by School of Marketing. Delivering digital and data-led marketing apprenticeships and training.

In this episode we had an absolute show stopper join us on The Places We'll Go Marketing Show! Jordan Schwarzenberger, Manager of The Sidemen and native entrepreneur, shared how his whole life has been building up to work on building the brands of the Sidemen. From a young age he had a naturally creative, and entrepreneurial spirit that has led to him building various companies and websites purely our of passion for the craft of brand building. As part of Sidemen's audience when he was younger, and a passionate marketer, he was the perfect person for helping grow the "biggest British cultural export of this generation".  In this episode, he shares his views on what it takes to be the best version of yourself, somewhat controversial views on University and the power of exploring different options and avoiding a fear of moving around, especially when you are young.  Sponsored by School of Marketing. Delivering digital and data-led marketing apprenticeship and training. 

In this episode we were joined by Rebecca Brock, Commercial & Customer Director at Costa Coffee. Rebecca started this episode by talking her rooted ambition to succeed and eagerness to continuously challenge herself and her thinking. This has been reflected many time throughout her career like moving to Canada and changing sectors. She is an incredibly strong leader who is proud of her team and always find ways to help progress them, even if she sometimes has to recognise the "ying to her yang" and take a step back.  Sponsored by School of Marketing. Delivering digital and data-led marketing apprenticeships and training. 

David James, Chief Marketing and Corporate Affairs Officer at Hargreaves Lansdown, is an incredibly successful and somewhat "atypical" CMO with an incredibly humble personality despite his success. In this episode he takes a dive into how he perceives success and what it takes to get there, as well as the reality of being a CMO compared to what most people would assume it is like to be one.  Sponsored by School of Marketing. Delivering digital and data-led marketing apprenticeships and training. 

VP of Brand Strategy at Jellyfish and multiple Gold IPA Effectiveness, award-winning marketing communications strategist Tom Roach, joined us in this episode to share how his incredible energy, passion for marketing and positive outlook has allowed him to build an inspiring career doing the things he loves most.  Throughout this episode, it becomes clear that Tom is go-getter by nature, a trait he is noticing he passed down to his son, and is continuously looking for new experiences, new connections and new discussions that he can get involved in. He believes this is the key to career building - how do you expect anything exciting to come your way, if you are not doing exciting things? Sponsored by School of Marketing. Delivering digital and data-led marketing apprenticeships and training. 

In this episode, Mel Matson, Marketing Director at The Co-Operative, joined us on The Places We'll Go Show to help shine a light on what life is like when living with ADHD and how she deals with it personally. We here about how Mel only recently found out she is neurodivergent, they ways in which in she copes and the relief she felt when finding out about her diagnosis.  Mel has had an incredible career in retail marketing that has allowed her to work in nearly all the top supermarket retailers in the UK, and started from her part-time role in M&S during her teenage years. She also talks about how her childhood has shaped her into the adaptable marketing leader that she is today.  Sponsored by School of Marketing. Delivering digital and data-led marketing apprenticeship and training. 

In this episode we're taught by Hamish Goulding, Group Head of Brand Strategy at HSBC, about the power of being your true self but also putting yourself outside of your comfort zone. Hamish often decides to be a "yes man" and always finds himself wishing he did so more, whether that be to attend a webinar, a talk or networking event because of the connections and knowledge he gains every time. Throughout the call he continuously understates how successful he is and mentions how he is privileged to be able to work at HSBC and previous companies.  Sponsored by School of Marketing. Delivering digital and data-led apprenticeships and training programmes.