Listen to Jason Foo, Founder and CEO of BBD Perfect Storm, as he took us on his journey of life as an entrepreneur, the Founder vs CEO mindset, his passion for breaking down toxic stereotypes in society and why brand needs to take ownership of the power they have. Jason was an incredibly relaxed, humble guest who delve into his passion and the work he is doing on "New Macho" to re-define the definition of masculinity and how we market to men.
Topics:
- A brand's responsibility to break down stereotypes in society
- Jason's mischievous nature
- Curiosity
- Becoming commercially credible
- New macho
- Founder vs CEO
- Becoming a BCORP company
- Greenwashing
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The Places We'll Go Marketing Show